Pinned Tweet
I only have to publish one 3-4 line post a day to get as many inbounds as I want
This extracts the 14% of people in my audience who actually fit my ICP and have money to pay me, without posting any value or ever getting more than 50 impressions
This is Smurf Lure
Ian Botes | DPU Founder 𖦹 retweeted
"This is how you become a substack bestseller"
In other words, here's how you gain a societally constructed title by sending so many leads magnets and DMs to people that you just naturally start ranking on the leaderboard
Don't be fooled, being a bestseller is child's play, DO NOT pay for a $100 workshop to learn how to do it, you're being psyopped
Seeing boomers with 20 years experience using the most dogsh#t bio known to man because they have zero idea how to operate in this market is absolutely hilarious
"This is how you become a substack bestseller"
In other words, here's how you gain a societally constructed title by sending so many leads magnets and DMs to people that you just naturally start ranking on the leaderboard
Don't be fooled, being a bestseller is child's play, DO NOT pay for a $100 workshop to learn how to do it, you're being psyopped
Ian Botes | DPU Founder 𖦹 retweeted
Dunning Kruger in older successful dudes who dont understand modern Direct Response marketing infrastructure is huge
Ive had actual conversations with boomers doing over $100k/mo who firmly believe they dont need help, all because they lack the awareness to realize the world has drastically changed and their systems are incredibly outdated
Dunning Kruger in older successful dudes who dont understand modern Direct Response marketing infrastructure is huge
Ive had actual conversations with boomers doing over $100k/mo who firmly believe they dont need help, all because they lack the awareness to realize the world has drastically changed and their systems are incredibly outdated
Ian Botes | DPU Founder 𖦹 retweeted
Execution is the MOAT, always has been always will be
Give 10000 people the answer on a golden platter, once the realize its going to take sh#t tons of hard work, they give up
On average maybe 200 make it minimum
Ian Botes | DPU Founder 𖦹 retweeted
Im taking 30 founders, and helping them build a mostly passive customer acquisition to add an extra 300 low ticket sales a month
Free opportunity
Who's this for:
SaaS Founders
Coaches
Agency Owners
Newsletters
Paid resources I used to close $600k in deals inside
DM me
🤖 Made with AI
Execution is the MOAT, always has been always will be
Give 10000 people the answer on a golden platter, once the realize its going to take sh#t tons of hard work, they give up
On average maybe 200 make it minimum
Ian Botes | DPU Founder 𖦹 retweeted
Most sales calls are just a 30 min guided Q&A section btw
The sole reason they are on call with you, is because your FAQ section does not handle their objecton
Its rare that they HAVE to see your face
Many faceless anons doing $100k/mo understand this
Ian Botes | DPU Founder 𖦹 retweeted
AI can be trained to do anything a human can do online btw
I see a lot of people who say "I hate these AI replies and posts"
Meanwhile the guys they are attacking have no idea how to train AI, so they have no idea how to make it sound like a human being
Truth is, the thing that puts you off from their posts and replies isn't the fact that they're AI, its the fact that they sound robotic
Ive written posts using AI, and people legit thought I said it, because the AI was properly trained
This isn't even rocket science, there's millions of personality profiles online you can exploit
Creating a personality that represents a real human being on social media is 100% doable, child's play once you understand how it works
And no, this post is not AI (lmao)
Most sales calls are just a 30 min guided Q&A section btw
The sole reason they are on call with you, is because your FAQ section does not handle their objecton
Its rare that they HAVE to see your face
Many faceless anons doing $100k/mo understand this
AI can be trained to do anything a human can do online btw
I see a lot of people who say "I hate these AI replies and posts"
Meanwhile the guys they are attacking have no idea how to train AI, so they have no idea how to make it sound like a human being
Truth is, the thing that puts you off from their posts and replies isn't the fact that they're AI, its the fact that they sound robotic
Ive written posts using AI, and people legit thought I said it, because the AI was properly trained
This isn't even rocket science, there's millions of personality profiles online you can exploit
Creating a personality that represents a real human being on social media is 100% doable, child's play once you understand how it works
And no, this post is not AI (lmao)
Ian Botes | DPU Founder 𖦹 retweeted
Why Your Longform Newsletter Business Is Most Likely Already Dead:
If you're one of those guys who got inspired by Dan Koe with the fancy newsletter graphics and the longform educational value..
You're most likely treating the newsletter as a creative outlet that produces dopamine, but doesn't make money
Its fun to write these in depth educational breakdowns, to add personal stories, to quote book authors etc.
But in the end, if its not increasing MRR, you're just mentally masturbating
Your fancy newsletter project means nothing if you cannot do it consistently (seen many), and/or you cannot use it as real cash generating asset
Dan has over 300k subscribers, he makes over $300k/mo selling info
You're not him, so if you want to be like him, you have to get used to the fact that the creator economy he started in produced viral posts and got sign ups by posting the most mundane platitudes known to man, with only 500 followers
I know 7 figure founders that exist today who's entire brand on X is DEAD, because those same methods don't work anymore
Dan got out on the last ship where it worked
You can't just quote post 5 massive accounts today and get 1000 subscribers by day 30 anymore, its over
Improvise and Adapt
My honest advise is to go join this thing I started, if your intention is to sell a massive amount of info and low ticket to people at the same level (even starting at no followers):
xitter.cf/RealIanBotes/status/21…
Im taking 30 founders, and helping them build a mostly passive customer acquisition to add an extra 300 low ticket sales a month
Free opportunity
Who's this for:
SaaS Founders
Coaches
Agency Owners
Newsletters
Paid resources I used to close $600k in deals inside
DM me
Ian Botes | DPU Founder 𖦹 retweeted
I'm too slow, way too slow
I do not move remotely as fast as I am supposed to at this level
What you can learn from this:
Your job is to make a decision, and execute in seconds (not minutes, day, hours, weeks, or years)
I cant send enough outbound, I cant talk to enough people, I cant post enough Smurf lure, I cant do enough comments, cant reach enough people
Man power is your biggest bottleneck really
You can use a newsletter, automation, software to remedy, affiliate teams, investor led promoters to remedy this..
But your biggest goal should be to do what your peers are doing 6x faster, and 6x as much in volume
Ian Botes | DPU Founder 𖦹 retweeted
I've had over 100,000 cool ideas over the years, only 30-50 got implemented
Cool ideas mean nothing if they don't move levers or are not implemented
I'm too slow, way too slow
I do not move remotely as fast as I am supposed to at this level
What you can learn from this:
Your job is to make a decision, and execute in seconds (not minutes, day, hours, weeks, or years)
I cant send enough outbound, I cant talk to enough people, I cant post enough Smurf lure, I cant do enough comments, cant reach enough people
Man power is your biggest bottleneck really
You can use a newsletter, automation, software to remedy, affiliate teams, investor led promoters to remedy this..
But your biggest goal should be to do what your peers are doing 6x faster, and 6x as much in volume
Ian Botes | DPU Founder 𖦹 retweeted
Replying to @NickBradford98 @vladuah
Maybe 20 years ago
Nowadays (provided you get a good mentor or have good self awareness), you can easily pull it off
I was making $8k/mo selling webdesign services with 0 degree related to design at age 21, I just figured it out myself
He's not an "outlier", he's part of a statistic
I've had over 100,000 cool ideas over the years, only 30-50 got implemented
Cool ideas mean nothing if they don't move levers or are not implemented
Ian Botes | DPU Founder 𖦹 retweeted
Still looking for more guys
If you want to get to $20k/mo selling a low ticket product, subscription, or SaaS..
This is your opportunity
Free chance to build something insane, normally paid (free) resources inside from a 6 year experience 5x founder who developed 25 products
Im taking 30 founders, and helping them build a mostly passive customer acquisition to add an extra 300 low ticket sales a month
Free opportunity
Who's this for:
SaaS Founders
Coaches
Agency Owners
Newsletters
Paid resources I used to close $600k in deals inside
DM me


