A boutique agency providing Facebook ads and social media strategy for businesses. Founded and run by @EmelRizwani.
London
Joined September 2020
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But while TikTok's growth stats are undeniably impressive, should your business be rushing to join the party? Our blog analyses the pros and cons for B2B businesses and, as ever, it all comes down to objective.
Read on... red-gem.com/is-tiktok-right-…
#tiktok #B2Bmarketing
ALT Young influencers using a smartphone to film themselves dancing
Trending: Social media trends move fast. Here are eight important ones to monitor to keep your head from spinning.
ow.ly/UjJ250HZrYu via @AdEspresso
ALT coffee in a glass espresso cup
Social media marketing can work just as well for B2B companies as for business-to-consumer (B2C).
Read our recent blog to learn how to get started
ow.ly/KyYo50HZrWS #b2bmarketing #socialmediamarketing
ALT 12 reasons why your b2b marketing should include social media
Braze found that 98% of companies that give their customer engagement efforts high marks also exceed their revenue goals
Braze is a leader in the customer engagement space. Read their 2022 Global Customer Engagement Review here -
braze.com/resources/2022-glo…
ALT A man and women smiling and chatting in a sociable environment
It’s up for debate, but the ROI on ads has been increasing in the last five years, according to data cited by Marketing Week. Read the full article here -
marketingweek.com/grace-kite…
ALT how effective is advertising? emphasis on is
Content marketing should be thought of as a long term strategy, rather than something which is used to gain results fast. This article from @TheDrum provides a great walk-through for the uninitiated.
ow.ly/JGIX50HZrME
Creating a strong brand identity is something that B2C brands have been getting right for decades, but it is only recently that B2B marketing has been following in its footsteps.
ALT Strengthening the relationships between customers & brand requires businesses to look inwards, as well as outwards
Read our March blog: Why demographic marketing sucks: the tale of two princes. (No prizes for guessing one of them!)
ow.ly/Q8R650HZrEn [image via Getty]
ALT A black and white image of Ozzy Osborne, licensed to Getty Images
The last two years have seen businesses adapt quickly - and profoundly - to confront internal and external challenges. Does your customer journey map need a review?
ALT What information does your target customer need to move the buying process to the next stage?
PSA: You don't need to post every day!
Quality over quantity
ALT Fern leaves against a plain background
In this month's blog, we look at how demographics fail to tell us the whole story about our customers.
Honestly, we find this stuff fascinating! Read the full article to learn more.
red-gem.com/blog/why-demogra…
ALT What is behavioural segmentation (and why should you care?!)
Facebook - sorry, 'Meta' - wants to inspire and empower small businesses. Its new Campaign Ideas Generator provides brands with insights, templates and recommendations, specific to seasonal events and business types. Making marketing... a piece of cake!
How often do you see Ozzy Osborne and Prince Charles in the same blog piece? Find out why demographics fail to tell marketers the whole story about our consumers.
ow.ly/UTKN50HZpZP #marketingstrategy #targeting
Break some effing rules!
That's the key message in @barbrusa_social's latest edition of 'The Barbed Wire'. And you know what, it's pretty darn good advice. There are also actionable tips to get you started. Subscribe here,
subscribepage.com/barbrusa #TikTok #socialmediamarketing
“The Advertising Industry Has a Problem: People Hate Ads” - @nytimes
Brands need to find ways to connect with their customers that are more meaningful than just popping an ad in their social media feeds.
#marketingstrategy #brandstrategy
"Successful, effective marketing depends on a brand investing time and energy into its purpose and ideology. It is often these values that become key competitive differentiators, particularly if there is otherwise parity on technology or price."
ow.ly/8icY50HZoSs
We should talk about bounce rates. There's no point putting money behind paid social, driving 1000s of users to your website if they're just going to bounce right off again. It's important to use all the data available to make sure you're getting everything right.
ALT a dog in mid-air, jumping for a ball
It is important that all areas of a business buy into the idea that marketing won't necessarily deliver immediate revenue. It's all about balanced development of long-term demand and the sustained growth that that brings.
Claire Davidson, Twogether via B2B Marketing
ALT Marketing is about driving value over the long term
41% of online adults told Forrester they’d go back to doing business with a brand that landed in hot water if the brand apologised publicly
Read our blog to find out why negativity - particularly on social media - doesn't have to be a bad thing for brands
red-gem.com/why-it-pays-to-e…
ALT A man holds a bunch of tulips and a card saying sorry
