Strategic comms architect. Crisis strategist. Creator of #OscarsSoWhite. I help organizations find their voice when it matters most.
Los Angeles, CA
Joined March 2010
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April is the strategic communications architect that brands & orgs call when the message has to land & the stakes are high. Creator of #OscarsSoWhite. Crisis strategist. Cultural advisor. Available for consulting, speaking, moderation, & media commentary.
ReignOfApril.com
April retweeted
Anthony Edwards just dropped 47 points on the Cavs with a hindered knee… he didn’t look himself early into the contest but took over when his team needed a spark.
The game is better when he’s playing at his best.
April retweeted
Kenny on playing Meleek:
"I've been thinking about it since Summer League. That's a good question, why didn't you play him game one? ... A little bit matchup the first two games. ... We need that kind of third ball handler, I think that's part of it, to support Don and James because teams are trying to wear those guys down."
(h/t @EjElite1)
April retweeted
Kenny Atkinson on why he waited until tonight to go to Meleek:
“Yeah Ethan (Sands), that’s a good question. Why didn’t you play him game one? That’s very fair. You can say that. You can write that. What is this coach?”
(H/T: @EjElite1 )
April retweeted
Real hooper.
“To see one go through the net, the flood gates can open,” Drew Rasmussen said of aiming to win Game 4 and put together a winning streak to stay alive in #WorldSeries. “We have to play up to the precedent we’ve set for ourselves and we’ve yet to do that.”
April retweeted
In talking with a Cavs organization member before the Philly game, they pointed to Meleek Thomas on the court and said:
“I’m not going to go overboard here but that guy right there is going to help us win games this year.”
🔗 podcasts.apple.com/us/podcas…
April retweeted
Big win for the #Cavs, as they come back from a double-digit deficit to beat the red-hot Timberwolves 127-125.
Cleveland’s next 10 games won’t get any easier with Atlanta, Oklahoma City twice, Philadelphia again, New York twice and Miami on the ledger.
April retweeted
Jaden McDaniels just fouled out in overtime and then received a technical foul for arguing his sixth foul.
Cleveland is up 117-113 with 3:14 remaining in overtime.
April retweeted
Three straight buckets from Anthony Edwards. All mid-range. Basically automatic when he gets it off from there.
April retweeted
Peyton Watson's been huge defensively for the #Cavs and his block against Anthony Edwards to give Cleveland an opportunity to win it with 4.2 remaining is just one of four highlight blocks on the night for the newest Cavalier.
April retweeted
Huge tip-out by Evan Mobley to give James Harden the chance for his game-tying floater after Donovan Mitchell's 3-pointer missed.
#Cavs tie it 113-113 with 10.4 left.
April retweeted
Opposing teams aren't waiting until the playoffs to put James Harden in the action and attack him off the dribble. They are doing it three games into the regular season.
April retweeted
The #Cavs are on a 20-9 run in the third quarter and take a 70-69 lead with 4:29 left in the period.
Cleveland has forced five turnovers and been to the free throw line 10 times already in the quarter.
April retweeted
A much better second quarter for Peyton Watson. He's looked more decisive with his reads and attacking the basket at will, using his length and athleticism to challenge the Timberwolves at the rim on both ends of the floor.
April retweeted
Meleek Thomas is back in for a second stint. Neither Craig Porter Jr. nor Tyrese Proctor have checked in.
cleveland.com/cavs/2026/10/w…
