27% of shoppers abandon checkout to hunt for a discount. That traffic often ends up on third-party voucher sites, where retailers lose control of the journey, the message and sometimes the margin. Discount traffic is not the problem. Losing control of it is.

The best conversations at an event usually happen when the room has been designed properly. That is why curation matters. The Ecommerce Agency Summit is not built around getting as many people through the door as possible. hubs.la/Q04mhgWZ0

The weekly battle between Trading and Finance is an eCommerce growth killer. Bridge the gap with true holdout testing. By measuring incrementality, you prove your offers drive genuine new value rather than just discounting existing sales.

Margin leakage doesn’t pause for IT roadmaps. Act on intent signals now, not perfect data later.

The most expensive empty box on your website might be sitting in your checkout. That little “Enter promo code” field looks harmless. It doesn’t just redeem discounts. It creates doubt at the worst possible moment.

Too many eCommerce teams are still letting tech vendors grade their own homework. By holding back a clean, consistent control group across channels, you can see which campaigns are genuinely incremental and which are just taking credit for demand that already existed.

Another personalisation tool won’t fix a broken promotional strategy. The problem isn’t a lack of technology. It’s a lack of discipline around who actually needs an incentive, when they need it, and what behaviour you want to change. Fix the promotional logic first.

The weekly friction between Digital Trading and Finance is a growth killer. Trading pushes for volume and Finance protects the margin. Stop blanket discounting just to hit targets. Use real-time intent to protect profit while securing the sale.

Record-breaking Black Friday revenue looks great on a slide. But beneath the surface, your margin might be taking a hit. Most retailers celebrate high coupon usage, falling straight into the cannibalisation trap. You aren’t driving growth; you're subsidising it.

The "20% off everything" banner gets approved with a collective sigh. Most teams know it erodes the brand and trains customers to wait for the next code. But they also know it works. The interest in offers based on actual shopper intent is definitely there.