brands, tech and pasta. CMO Westwing
Joined September 2014
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Beauty retail should delight the senses and bring unique experiences. Hence we proudly opened the world’s first #houseofschwarzkopf this week in Berlin. Come visit! Rosenthaler Strasse 36
Schöne Aktion, inspiriert von den Fans der Fortuna.
F95 x @Henkel
#StärkerZusammen Limited Editions - Die Erlöse aus dem Verkauf gehen an unser NLZ 🙏
👉 f95.de/aktuell/news/profis/d…
#f95 | 🔴⚪️ | #WirSindFortuna
This is a very strong statement! Boosting #diversity at every level is making us.. and the Grammy Award..better. reuters.com/lifestyle/grammy…
“Stay true to yourself” – best choice for you, me and for brands. #branding #purpose #marketing fastcompany.com/90653445/the…
There will be many changes to marketing as we know it as third-party data is going to die. Best advice: Trust first party creativity 💯
forbes.com/sites/forbescommu…
#advertising #marketing #creativity
My highlight this week: the launch of the new #got2b make-up line - co-developed with our consumers. I am very proud of my team, this new range and all our co-creators… as this brand embodies everything we believe and stand for!
#diversity #marketing
youtube.com/watch?v=EYET6eGb…
A friend of mine told me that horror movies are now no longer his go to choice if he wants to be scared. He moved to the „explore/trending“ videos on YouTube. Really? It can’t be that bad, can it? Well, see for yourself 😉 #creativity #socialmedia
wired.co.uk/article/social-m…
CMO ist in etwa wie der Bundestrainer posten…da hat jeder gern eine starke Meinung..🤓#marketing wuv.de/wuvplus/transformatio…
The way we can turn customer insights into creative micro-target #ads is something that has been around for a while and #AI might only be one answer. But it is probably one of the best shots we have! forbes.com/sites/michellegre…
I 🥰 strong opinions! Here’s one: Digital #Marketing is now just Marketing. Do you agree? thedrum.com/opinion/2021/06/…
We all have the responsibility to set a sign against exclusion and for tolerance. Today and every day.
#EURO2020 #Regenbogen #pride
According to a study 37% of young people report having been bullied online. This needs to stop and we need to work on this issue together. I’m proud that we found a strong partner with @ditchthelabel to help stopping this! linkedin.com/posts/henkel-be…
hbr.org/2021/05/4-lessons-fo…
“Good habits make time your ally. Bad habits make time your enemy.” as James Clear puts it in his book “Atomic Habits” Making openness for diversity a habit though entire companies helps us and everyone around us.
#diversity #leadership #powerofhabit
Thanks to @FT for the conversation about #innovation drivers in #fmcg . As we start, slowly, (🙏) the post covid era and many consumer demands, desires, attitudes have shifted our curiosity, the right data strategy and speed to market are key to success. ft.com/partnercontent/henkel…
Excited to see this new #Dial campaign come to life. Powerfully simple, simply powerful. Well done team @Henkel Beauty Care! #itsinyourhands #marketing youtu.be/oPoUGJbS1LM