Growth, startups, Tweets etc. | fCMO @ week over week | Growth Partner at https://xitter.cf/t.co/qGvxkQoHGx | ex-@OutPointHQ, @Borrowell, @ProperlyHomes, @PolicyMeHQ

Toronto, Ontario
Joined June 2012
Rob Palumbo retweeted
if you don't occasionally get excited about the moon idk what to tell you dude
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Rob Palumbo retweeted
Great interview. Most people overestimate the importance of one huge launch and underestimate the power of just showing up every day on the timeline Develop a system where you make a video every day > spending tens of thousands of dollars on a single launch video
There’s a misconception that a successful launch video needs to cost tens of thousands of dollars and feel like a high production commercial. But @FarzaTV has a different approach. Farza is the founder of @heyclicky and previously built Buildspace, one of the largest online schools for people working on their own ideas. He’s been making videos for over a decade, and today his posts regularly get millions of views. Rather than treating launches as rare, high-stakes moments, he’s made them part of the everyday process of building a company. Farza sat down with YC’s @aaron_epstein to share his playbook for turning demos into stories people actually want to watch. He breaks down how he scripts videos that still feel off the cuff, why founders should launch constantly, and and how to figure out which channels actually convert. 01:44 — Launch Constantly 03:38 — Start Shipping Demos 05:02 — Show the Process 06:07 — The Clicky Launch 07:43 — Write a Hook That Stops the Scroll 10:30 — Why Farza Scripts Every Video 12:04 — Designing the First 10 Seconds 15:15 — Demo-Driven Development 17:25 — You Have to Take a Thousand Shots 20:48 — Farza’s Formula for Videos That Convert 23:01 — Turning Demos Into Stories 24:53 — Show What You're Actually Building 29:11 — Finding Customers on Social Media 31:02 — Which Platforms Actually Convert? 39:01 — Why Farza’s First Hire Was a Filmmaker 40:49 — The Video Stack 45:41 — The 30-Day Launch Challenge
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Rob Palumbo retweeted
You really didn’t have to show off like this this morning, Toronto. But I’m glad you did.
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i’ve started saying “orthogonal” - ama
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toronto today… some say it’s still summer
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Rob Palumbo retweeted
Larry David is one of America’s unlikeliest icons, and one of history’s purest founders. In our latest profile, Correspondent-at-Large @blakejharrisNYC—who spent six years talking to Larry for his new book—explains what makes Larry so special, and why it took him so long to break through. Larry was a mediocre student with a middling social life. His first two jobs—selling bras and driving cabs—ended quickly. At 25, he called his mother from a hotel room: “Ma, nothing good is ever gonna happen to me.” She urged him to become a mailman. Soon after, he found what he thought would be his calling: stand-up comedy. His material was funny, but he rarely finished a set. If somebody in the audience looked at their watch, or didn’t laugh when he thought they should, Larry stormed off. 14 years later, aged 39, he got a break. He was asked to write his first sitcom script for a big new Showtime series. Only an eighth of what he wrote survived the edit, but the episode was still his. He was broke, and the writing credit could have sparked his career. But Larry refused to put his name on it. Even with Seinfeld, Larry nearly hit self-destruct. The pilot performed worse than almost any other show NBC had ever tested. Still, the network ordered four episodes, one of the smallest orders in TV history. Larry barely made it through them. When the studio installed a showrunner to oversee the scripts, Larry endured the man’s notes, then said “NO. I’m not doing one thing,” and walked out. In the summer of 1991, with the show finally starting to work, NBC wanted Jerry and Elaine to get married and have a baby. Larry quit in the parking lot and wished everyone good luck. Jerry stood with Larry, and NBC caved. Larry’s friend and comedian Bill Scheft put it this way: “He doesn’t [act this way now] because he has fuck-you money. It’s the opposite. He has the fuck-you money because he’s always acted this way.” Read the full profile by Blake, author of Emperor of Nothing: The Making of Larry David. colossus.com/article/many-fa…
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Rob Palumbo retweeted
OpenRouter charges 5.5% on Standard credit purchases. 8% on Business. Hopscotch charges $0 in top-up fees. 500+ AI models. Provider list prices. Stop paying extra to access AI. Switch to Hopscotch.

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I wrote a quick new post on "Digital Hygiene". Basically there are some no-brainer decisions you can make in your life to dramatically improve the privacy and security of your computing and this post goes over some of them. Blog post link in the reply, but copy pasting below too. Every now and then I get reminded about the vast fraud apparatus of the internet, re-invigorating my pursuit of basic digital hygiene around privacy/security of day to day computing. The sketchiness starts with major tech companies who are incentivized to build comprehensive profiles of you, to monetize it directly for advertising, or sell it off to professional data broker companies who further enrich, de-anonymize, cross-reference and resell it further. Inevitable and regular data breaches eventually runoff and collect your information into dark web archives, feeding into a whole underground spammer / scammer industry of hacks, phishing, ransomware, credit card fraud, identity theft, etc. This guide is a collection of the most basic digital hygiene tips, starting with the most basic to a bit more niche. Password manager. Your passwords are your "first factor", i.e. "something you know". Do not be a noob and mint new, unique, hard passwords for every website or service that you sign up with. Combine this with a browser extension to create and Autofill them super fast. For example, I use and like 1Password. This prevents your passwords from 1) being easy to guess or crack, and 2) leaking one single time, and opening doors to many other services. In return, we now have a central location for all your 1st factors (passwords), so we must make sure to secure it thoroughly, which brings us to... Hardware security key. The most critical services in your life (e.g. Google, or 1Password) must be additionally secured with a "2nd factor", i.e. "something you have". An attacker would have to be in possession of both factors to gain access to these services. The most common 2nd factor implemented by many services is a phone number, the idea being that you get a text message with a pin code to enter in addition to your password. Clearly, this is much better than having no 2nd factor at all, but the use of a phone number is known to be extremely insecure due to the SIM swap attack. Basically, it turns out to be surprisingly easy for an attacker to call your phone company, pretend they are you, and get them to switch your phone number over to a new phone that they control. I know this sounds totally crazy but it is true, and I have many friends who are victims of this attack. Therefore, purchase and set up hardware security keys - the industrial strength protection standard. In particular, I like and use YubiKey. These devices generate and store a private key on the device secure element itself, so the private key is never materialized on a suspiciously general purpose computing device like your laptop. Once you set these up, an attacker will not only need to know your password, but have physical possession of your security key to log in to a service. Your risk of getting pwned has just decreased by about 1000X. Purchase and set up 2-3 keys and store them in different physical locations to prevent lockout should you physically lose one of the keys. The security keys support a few authentication methods. Look for "U2F" in the 2nd factor settings of your service as the strongest protection. E.g. Google and 1Password support it. Fallback on "TOTP" if you have to, and note that your YubiKeys can store TOTP private keys, so you can use the YubiKey Authenticator app to access them easily through NFC by touching your key to the phone to get your pin when logging in. This is significantly better than storing TOTP private keys on other (software) authenticator apps, because again you should not trust general purpose computing devices. It is beyond the scope of this post to go into full detail, but basically I strongly recommend the use of 2-3 YubiKeys to dramatically strengthen your digital security. Biometrics. Biometrics are the third common authentication factor ("something you are"). E.g. if you're on iOS I recommend setting up FaceID basically everywhere, e.g. to access the 1Password app and such. Security questions. Dinosaur businesses are obsessed with the idea of security questions like "what is your mother's maidan name?", and force you to set them up from time to time. Clearly, these are in the category of "something you know" so they are basically passwords, but conveniently for scammers, they are easy to research out on the open internet and you should refuse any prompts to participate in this ridiculous "security" exercise. Instead, treat security questions like passwords, generate random answers to random questions, and store them in your 1Password along with your passwords. Disk encryption. Always ensure that your computers use disk encryption. For example, on Macs this total no-brainer feature is called "File Vault". This feature ensures that if your computer gets stolen, an attacker won't be able to get the hard disk and go to town on all your data. Internet of Things. More like @internetofshit. Whenever possible, avoid "smart" devices, which are essentially incredibly insecure, internet-connected computers that gather tons of data, get hacked all the time, and that people willingly place into their homes. These things have microphones, and they routinely send data back to the mothership for analytics and to "improve customer experience" lol ok. As an example, in my younger and naive years I once purchased a CO2 monitor from China that demanded to know everything about me and my precise physical location before it would tell me the amount of CO2 in my room. These devices are a huge and very common attack surface on your privacy and security and should be avoided. Messaging. I recommend Signal instead of text messages because it end-to-end encrypts all your communications. In addition, it does not store metadata like many other apps do (e.g. iMessage, WhatsApp). Turn on disappearing messages (e.g. 90 days default is good). In my experience they are an information vulnerability with no significant upside. Browser. I recommend Brave browser, which is a privacy-first browser based on Chromium. That means that basically all Chrome extensions work out of the box and the browser feels like Chrome, but without Google having front row seats to your entire digital life. Search engine. I recommend Brave search, which you can set up as your default in the browser settings. Brave Search is a privacy-first search engine with its own index, unlike e.g. Duck Duck Go which basically a nice skin for Bing, and is forced into weird partnerships with Microsoft that compromise user privacy. As with all services on this list, I pay $3/mo for Brave Premium because I prefer to be the customer, not the product in my digital life. I find that empirically, about 95% of my search engine queries are super simple website lookups, with the search engine basically acting as a tiny DNS. And if you're not finding what you're looking for, fallback to Google by just prepending "!g" to your search query, which will redirect it to Google. Credit cards. Mint new, unique credit cards per merchant. There is no need to use one credit card on many services. This allows them to "link up" your purchasing across different services, and additionally it opens you up to credit card fraud because the services might leak your credit card number. I like and use privacy dot com to mint new credit cards for every single transaction or merchant. You get a nice interface for all your spending and notifications for each swipe. You can also set limits on each credit card (e.g. $50/month etc.), which dramatically decreases the risk of being charged more than you expect. Additionally, with a privacy dot com card you get to enter totally random information for your name and address when filling out billing information. This is huge, because there is simply no need and totally crazy that random internet merchants should be given your physical address. Which brings me to... Address. There is no need to give out your physical address to the majority of random services and merchants on the internet. Use a virtual mail service. I currently use Earth Class Mail but tbh I'm a bit embarrassed by that and I'm looking to switch to Virtual Post Mail due to its much strong commitments to privacy, security, and its ownership structure and reputation. In any case, you get an address you can give out, they receive your mail, they scan it and digitize it, they have an app for you to quickly see it, and you can decide what to do with it (e.g. shred, forward, etc.). Not only do you gain security and privacy but also quite a bit of convenience. Email. I still use gmail just due to sheer convenience, but I've started to partially use Proton Mail as well. And while we're on email, a few more thoughts. Never click on any link inside any email you receive. Email addresses are extremely easy to spoof and you can never be guaranteed that the email you got is a phishing email from a scammer. Instead, I manually navigate to any service of interest and log in from there. In addition, disable image loading by default in your email's settings. If you get an email that requires you to see images, you can click on "show images" to see them and it's not a big deal at all. This is important because many services use embedded images to track you - they hide information inside the image URL you get, so when your email client loads the image, they can see that you opened the email. There's just no need for that. Additionally, confusing images are one way scammers hide information to avoid being filtered by email servers as scam / spam. VPN. If you wish to hide your IP/location to services, you can do so via VPN indirection. I recommend Mullvad VPN. I keep VPN off by default, but enable it selectively when I'm dealing with services I trust less and want more protection from. DNS-based blocker. You can block ads by blocking entire domains at the DNS level. I like and use NextDNS, which blocks all kinds of ads and trackers. For more advanced users who like to tinker, pi-hole is the physical alternative. Network monitor. I like and use The Little Snitch, which I have installed and running on my MacBook. This lets you see which apps are communicating, how much data and when, so you can keep track of what apps on your computer "call home" and how often. Any app that communicates too much is sus, and should potentially be uninstalled if you don't expect the traffic. I just want to live a secure digital life and establish harmonious relationships with products and services that leak only the necessary information. And I wish to pay for the software I use so that incentives are aligned and so that I am the customer. This is not trivial, but it is possible to approach with some determination and discipline. Finally, what's not on the list. I mostly still use Gmail + Gsuite because it's just too convenient and pervasive. I also use 𝕏 instead of something exotic (e.g. Mastodon), trading off sovereignty for convenience. I don't use a VoIP burner phone service (e.g. MySudo) but I am interested in it. I don't really mint new/unique email addresses but I want to. The journey continues. Let me know if there are other digital hygiene tips and tricks that should be on this list. Link to blog post version in the reply, on my brand new Bear ʕ•ᴥ•ʔ blog cute 👇
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Rob Palumbo retweeted
Game of thrones but everyone repeats the first line they said
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Rob Palumbo retweeted
theres a method you learn in YCombinator to compress a month of GTM into a few days. The goal is to figure out if customers will actually pay, or if they're just being polite. Here's how: 1. Ask Claude to analyze competitor websites, customer reviews, Reddit complaints, and pricing pages. 2. Identify problems people already spend money to solve, not just problems they complain about. 3. Talk to 10 potential customers as soon as possible. Phone them, email them, contact them on LinkedIn. Never ask "would you use this?" Ask instead: → How do you solve this today? → How much does it cost you? → What happens if you do nothing? → When did you last pay to fix this? → Who controls the budget? 4. Watch for red flags: "Cool idea" = no signal. "Keep me posted" = no urgency. "Can you send pricing?" = mild interest. "Can we start a paid pilot ?" = real intent. 5. Put a price on the table. "We can solve X for $Y/month. Want to get started this month?" Then shut up. If they say no, ask why. Don't discount immediately. 6. Feed every conversation back into Claude. Ask it to challenge your assumptions and identify what would actually make someone buy. 7. Use @gojiberryai to find more prospects showing relevant buying signals. Test your hypothesis against the market. The point is NOT to get people to validate your idea! It's to find evidence that they're willing to pay for it.
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Rob Palumbo retweeted
Marketing moves I'd bet my life on: 1. Make every new feature or announcement a launch. Copy + Video + Amplification. Nail this and you'll be trending on Twitter for a week. 2. Making good taste your differentiator. Anyone can launch anything, so what stands out is how you package and talk about it. 3. Doing so much organic storytelling that people are already warmed up by the time they see your ads on Meta & Google, or your launches. 4. Running paid ads early on at any budget and letting Meta find and funnel in your customers for you. 5. Being omnipresent. The era of "just focus on one channel" is dead. Every company doing $10M+ is everywhere, all the time. What did I miss that's working for you?
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About to experience the greatest doc/film of all time apparently - stoked
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Looking for a fractional North America-based B2B marketer who's as comfortable in the weeds of sales ops and revops as they are writing copy and content (not Al slop, please). I know these are different skill sets, but they aren't mutually exclusive. Rare combo, I have faith you're out there!
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Rob Palumbo retweeted
Spend your money on AI, not fees. OpenRouter Business adds 8% when you buy credits. That's $80,000 in fees on $1M of credits. Hopscotch: zero fees. 500+ models. One API. Put that $80,000 into inference. Switch to Hopscotch.

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I want an SF/YC-style AI product launch video, but I want to work with a Canadian shop to make it. Who should I talk to?
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Rob Palumbo retweeted
People who cured / are curing their own cancer on X: 1/ @sytses - bone cancer, billionaire founder of Gitlab, developed 10+ personalized therapies for himself. 2/ @paul_conyngham - shrank his dog Rosie's mast cell cancer tumors after chemo and surgery weren't enough. Now backed by YC and Founders Fund 3/ @miriamgonp - stage 4 breast cancer, tumor sequenced, searching for vaccine manufacturer now 4/ @kevinace - stage 4 lung cancer, angel investor in 300+ companies, first drug stopped working after 18 months. Vaccine designed, now paying $300k out of pocket for the vaccine 5/ @masonbgrant: going founder mode on his his 32-year-old wife's rare liver cancer, sequencing her tumor with AI agents 6/ @ArunRLverma: former product leader at Atoms and Shopify, brain tumor, built a vaccine from his tumor. Now building an AI health agent startup based on what he went through We're going to make it
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Rob Palumbo retweeted
There are 2 simple things that set apart those that are destined to be elite: 1. They care deeply 2. Act with urgency, no patience They do these to a point where it seems ridiculous. This is all you need to pursue excellence.
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Rob Palumbo retweeted
Pay for AI. Not extra fees. Hopscotch is an LLM router for developers: 500+ models, one API, provider list prices. No token markup, top-up fees or subscription. Built-in spend limits. Create an account, add credit and start building.

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Rob Palumbo retweeted
Spend your money on AI, not fees. OpenRouter Business adds 8% when you buy credits. That's $80,000 in fees on $1M of credits. Hopscotch: zero fees. 500+ models. One API. Switch to Hopscotch.

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