Email & monetization expert helping creators turn their list into real income. Lifelong learner, former teacher, Army vet, and proud dad of 7 in North Idaho.
Coeur d'Alene, ID
Joined May 2009
- Tweets9.4K
- Following618
- Followers647
- Likes16.2K
Quick @kit tip for your Monday:
Open your welcome sequence and find the first email with a link in it.
If it's email 4 or later, move one up.
The sooner a new subscriber clicks something, the sooner you know what they actually want.
And that tells you what to sell them.
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After 20+ years of marriage, I can easily say this is a great list 👇
Before I got married, I asked my parents what actually makes a marriage last.
And the more pregnant I get, the more I realize just how critical the man you marry really is.
My parents have been married 50+ years.
Here's what they told me...
1. Make your own money. Marry someone funny.
My dad always said this. Life is hard. Really hard. My parents still make each other laugh 50+ years later. Find someone who can make you smile even when life isn’t giving you much to smile about.
2. But is he kind?
I’d tell my mom all the accolades of my potential gents. Successful, handsome, smart, ambitious. She’d only ever respond, “But is he kind to you?” Good reminder.
3. Find a man, not a boy.
My dad can hunt, cook, fix anything, ride horses, motorcycles, redo an engine and play dang near any sport. He always told me to look for a man, not a boy. Men do manly things.
4. Protectors before providers.
Success is great. Money is great. But when someone breaks into your house, does he stand in front of you or behind you?
5. Look at his circle.
His friends are a reflection of him. Maybe that’s why my husband’s friends would be some of my first calls in a moment of crisis.
6. Porching it.
My parents had this idea. Imagine the two of you decades from now, sitting on a porch. No phones. No entertainment but each other’s conversation. Are you happy? Because eventually that’s what marriage looks like. Better like the person sitting next to you.
7. You’re his first. He’s yours too.
Above your parents, friends. Even your kids. Choose your husband first. My parents always made it clear that they were a team before anything else. Kids grow up but the marriage stays.
8. Watch the little things.
Does he open doors? Shake hands with your parents? Look them in the eye? Pick you up on time? Keep his word? Small respects compound. How someone does the little things is often how they’ll do the big ones.
9. Be best friends.
My parents are. They tell each other everything. They genuinely like spending time together. Somewhere along the way people started acting like your spouse shouldn’t be your best friend. Why the hell not?
10. Secrets are cancer.
Don’t keep them. Little lies become big ones. And as my dad always says, “The truth is always easier to remember anyway.”
11. Respect him.
My parents always believed men want respect more than women often realize. Don’t belittle him. Don’t nag him. Being strong yourself doesn’t mean you have to compete with your husband.
And ultimately, do you.
I don’t know if these rules are universal. I just know what I’ve seen.
My mom and dad. Both sets of grandparents. My aunts and uncles. No divorces. Just decades of choosing each other, over and over again.
I guess I didn’t realize growing up how rare that was.
And now, as I’m about to become a mom myself, I realize something else. The person you marry isn’t just the person you build a life with.
They’re the person you build your family with.
And I can’t think of many decisions that matter more.
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Robby Miles retweeted
One growth channel is about to get a LOT more attention in 2027.
@JimmyPawelski of @tldrnewsletter breaks down where their subscribers come from today, and where they’re headed next.
There’s a shoutout to a @SparkLoopHQ rep in there, too.
What happened to the world?
Just tried to change a watch battery and it was nearly impossible.
I know I sound like an old man, but what happened to the days when I could fix something myself for just a few bucks?
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Years ago I worked with two political newsletters.
One far right. One far left.
Because they were both classified as "political, the recommendation algorithm matched them to recommend each other... 😬
As you can imagine, neither audience wanted anything to do with the other.
Just because two newsletters are in the same category doesn't mean they serve the same audience.
Whether it's recommendations, swaps, or cross-promos, pick your partners on purpose. And don't be afraid to archive the bad fits.
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When something needs to go to a segment of your list, what's your default?
Send a broadcast, or build an automation?
My rule: if it happens once, just send it. If it keeps happening, automate it.
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I almost deleted one of my most loyal readers.
My re-engagement email told him that he hadn't opened anything in six months.
He replied, "No, I read everything."
His email app "Hey" was blocking the open tracking.
Don't clean your list on opens alone. Make sure to look at clicks and replies too. Then tag them so you don't accidentally delete them in the future.
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I put a five-minute delay at the start of almost every Kit automation.
Custom fields fill in, integrations catch up, and your conditions actually work like you planned.
Sometimes it takes a minute for the water to run through the pipes.
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If 15% of your list "opens" an email within seconds of sending, those aren't people. They're machines.
Take that number off your final open rate.
Your 60% is probably closer to 45.
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A couple weeks back i was walking along a path when i heard this crunching sound behind me.I turned around and I saw a baby moose right behind me...
My first thought was, “oh crap, where’s mama.” So I just kept walking away slowly.
When I got to my car I turned to check on baby, and mama had come out of the bushes and was standing with her head down ready to charge 😬
I walked back the long way around them and let them hang out as long as they wanted. No reason to start a fight I couldn't win
Mamas and babies...don't mess with them.
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After using Grok @bot the past few days, going back to Claude feels like using dial up.
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I'm surprised at how simple Grok @bot has been so set up compared to other tools.
It honestly feels like working with a person instead of a robot.
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Whenever I get the urge to buy a new phone, I buy a new phone case for the one I already have.
Saves quite a bit of cash and keeps me from always chasing the new thing.
(But this is pretty awesome and I may wait for v2 next year)
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This morning's newsletter edition is out, and it's the one shift that means you'll never dread building (or rebuilding) a Kit automation again.
You know that giant, sprawling automation you're too afraid to touch? This is how you make sure you never build another one.
Inside I break down the exact approach, plus the real rebuild I walked a client through on a single one-hour call.
It's part 2 of a 4-part series. Read this one and you'll be watching for part 3 next Friday.
Then tell me below...what's the one automation in YOUR account you're afraid to touch?
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Join the list here and part 3 will land in your inbox next Friday: newsletter.robbymiles.com/li…
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