@RobertJones2

I advise, teach and write about brand.

 Norfolk and London
robertjonesbrandconsulting.com
Joined April 2009
  • Tweets12K
  • Following1.2K
  • Followers2.7K
757Media
My brand of the week disappeared 50 years ago but is still a fantastic piece of design (in 1956 by Mary de Saulles). Thank you @ucllc for reminding me about this. logohistories.com/p/bea-brit…
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My brand of the week is Norwich Castle - mainly because its new rebrand has been shortlisted for a @Design_Week award. Congratulation to @theclickdesign. itsnicethat.com/news/the-cli…

A rebrand for Norwich Castle is inspired by Post-it drawings from the public

The quick sketches led to “an uncompromisingly simple mark” for the near-millennium-old castle.

itsnicethat.com
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Poland: Thousands march in Warsaw for LGBT rights ahead of elections bbc.co.uk/news/world-europe-…

Poland: Thousands march in Warsaw for LGBT rights ahead of elections

Same-sex relationships are not legally recognised in Poland and gay couples cannot adopt children.

bbc.co.uk
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The branding process can be seen as a spiral. Surely you have seen fast motion videos about how plants grow. The brand is like this, too: a growing spiral. Plant leaves, DNA, swirls and organic growth of-ten evolve in a spiral. @JenBonhomme
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Southwark: Rare Roman mausoleum unearthed in London bbc.co.uk/news/uk-england-lo…

Southwark: Rare Roman mausoleum unearthed in London

Excavators say the discovery is incredibly rare and "completely unique".

bbc.co.uk
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This is such a neat idea. theguardian.com/culture/2023…

Past senses: English Heritage signs point out historic sites’ sounds and smells

Playful takes on cautionary Ministry of Works signs encourage visitors to have a sensory experience

theguardian.com
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My brand of the week is Prime (the drink, not the Amazon thing). Not because it's good, but because it's a phenomenon. independent.co.uk/life-style…

It tastes foul. It’s impossible to buy. But Prime has become a playground obsession

The energy drink backed by boxer Logan Paul and rapper KSI has become a status symbol among teenage boys. Kate Ng tracks its inescapable rise, and the parents looking on with bemusement

independent.co.uk
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What's it like to use the Vision Pro? Sounds pretty amazing... daringfireball.net/2023/06/f…

First Impressions of Vision Pro and VisionOS

In the same way that the introduction of multitouch with the iPhone removed a layer of conceptual abstraction — instead of touching a mouse or trackpad to move an on-screen pointer to an object on...

daringfireball.net
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'Massive shift' in food shopping habits as prices soar bbc.co.uk/news/business-6582…

'Massive shift' in food shopping habits as prices soar

Shoppers are visiting discounters more, buying own-label goods and turning to loyalty schemes for discounts.

bbc.co.uk
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A building to make one gasp at its modernity. The Citroën showroom, Marbeuf, Paris (c. 1929), designed by A. Laprade and L. Bazin, with Jean Prouvé as engineer. The plate glass facade, gloriously displaying five shelf-like floors to show the cars. It was demolished in 1952.
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The extraordinary story of Prime... independent.co.uk/life-style…

It tastes foul. It’s impossible to buy. But Prime has become a playground obsession

The energy drink backed by boxer Logan Paul and rapper KSI has become a status symbol among teenage boys. Kate Ng tracks its inescapable rise, and the parents looking on with bemusement

independent.co.uk
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Apple expected to launch mixed-reality headset at WWDC bbc.co.uk/news/technology-65…

Apple's new augmented reality headset unveiled

The high price and two-hour battery life raise questions about how popular the new device will be.

bbc.co.uk
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My brand of the week is @revlaundryuk - an automat laundrette I tried the other day. The user experience is well thought through, and the sustainability bit is credible. Not sure how I feel about the radical chic name and the tough typography...
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Manhattanhenge: New Yorkers gather for city spectacle bbc.co.uk/news/world-us-cana…

Manhattanhenge: New Yorkers disappointed by cloudy sunset

Hordes of onlookers gathered for the perfect shot, but overcast skies spoiled the show.

bbc.co.uk
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Artificial intelligence could lead to extinction, experts warn bbc.co.uk/news/uk-65746524
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Art made by artificial intelligence is developing a style of its own economist.com/culture/2023/0… from @TheEconomist economist.com/culture/2023/0…

Art made by artificial intelligence is developing a style of its own

AI models not only reflect but magnify what they see in the images they are fed

economist.com
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I love the way Apple puts the flowers in front of the numbers.
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Museum of the Year: Natural History Museum among nominees for £120,000 prize bbc.co.uk/news/entertainment…

Museum of the Year: Natural History Museum among nominees for £120,000 prize

Attractions in London, Glasgow, Belfast and Orkney are in the running to win UK Museum of the Year.

bbc.co.uk
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My brand of the week is @Canopey, the new marketplace for stuff that really is sustainable - launching any day now. canopey.com/
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‘For those in the branding business, our conceit tends to be how quickly and gratefully we divorce ourselves from reality.’ Very true, ⁦@pworthington⁩ invencion.com/campaigns/view…
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