VP of Marketing @IndustryDive | Fan of all things #marketing, dogs, and outdoors. A rare bread. 🍞
Washington, DC
Joined March 2009
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Join me and @BrennerMichael next week on @CMIContent's Master of Content series: Demand Gen Generation. Register here: bit.ly/3L40TFL
I love all the "best of 2022" recaps, but @Digiday's quirkiest brand collaborations of 2022 wins for most entertaining: digiday.com/marketing/here-a…
Oddest/best collaboration: Warner Media x HelloFresh. Who doesn't want to recreate the spaghetti dish from holiday movie Elf? Ingredients include pasta, maple syrup, chocolate syrup, marshmallows, chocolate nonpareils and chocolate frosted pastries 🤌 youtube.com/watch?v=PLFOHYT8…
"While other departments once might have managed customer data, it is squarely within marketing’s purview now." Good thing we've had an audience data team within our marketing team for many years @industrydive buff.ly/3BS3r3A
Go Kristin and Chrissy!
Our own AVP of Rev Ops Kristin Blazer will share insight at #Dreamforce Wednesday about our transition to Flow - attendees, be sure to add this one to your list.
#dreamforce2022 #salesforce
Robin Selvy Re retweeted
Today, @cstoredive goes live to deliver news & insight to an audience of decisions-makers in the convenience store industry. This marks our 28th publication aimed at a curated audience of industry executives. See the story Tweet below & read more at dive.pub/3DtpkJd
DoorDash delivery is currently available from more than 800 Cumberland Farms, Fastrac, Sprint, Quik Stop, Loaf ’N Jug, Certified Oil and Minit Mart stores. The program will expand to more than 1,300 EG-owned stores by the end of October. cstoredive.com/news/eg-ameri…
ICYMI - a helpful overview of today’s #CMWorld session
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Robin Selvy Re retweeted
I’d love to see the #CMWorld crew come out for my session with @industrydive tomorrow! Ballroom B is pretty big! – at Cleveland, OH
Robin Selvy Re retweeted
Marketers: don’t miss @industrydive’s speaking session with @pfizer at this year’s Content Marketing World [bonus: attendees will have the chance to win a $300 gas or EV charging station gift card]. 💬 bit.ly/3QOTc6E
#CMWorld #contentmarketing #contentstrategy
Experiments that make sense: Using short ad copy—copy that fit on one line on Facebook—consistently drove more clicks for retargeted users than long-form copy (64% vs. 36%) via @GrowthTactics @DanielHegman buff.ly/3PHBW1X
Got a clever product marketing/engagement email from @canva today. Marketers: Celebrations like this of your customers using your product are easy touches! đź“©đź’ˇ
We all sing the praises of A/B testing but doing too much, too fast could be working against you in times of already increasing CAC buff.ly/3w5cOey
“B2B media companies possess attributes that can’t be easily replicated. Journalism and content-production skills. Deep market expertise. First-party data.” - @SIIA’s Tony Silber on why B2B media is having more than a moment in the spotlight and will continue to thrive
Too true.
For actual marketing news newsletters - I'll add @marketingdive and @socialmedia2day
Robin Selvy Re retweeted
What's spurring your target audience to action? 🎯 bit.ly/3PxG19M
#audiencesnapshots #contentmarketing #contentstrategy #b2bmarketing #b2cmarketing #digitalmarketing #brandedcontent #demandgen
Robin Selvy Re retweeted
Congrats to @RobinSelvyRe. We know she's a marketing star but @DCALive made it official by naming her to the Star CMO list. dca-live.com/2022-star-cmos
Congrats to Industry Dive's @RobinSelvyRe for being named to the @DCALive Star CMOs list.
A well deserved honor for one of the best marketers out there!
bit.ly/3SpxoPY
Wow, this is a big one. @amazon nabbing one of the largest independent practices in the U.S is an incredible nod to the power of being both digital and customer-centric even in healthcare. healthcaredive.com/news/amaz…
Robin Selvy Re retweeted
The best days continue to be ahead of us but today is a milestone for Industry Dive.
I'm grateful for the team both past and present that built this amazing company and for our new partners at Informa who share our ambitious vision for the future.
axios.com/2022/07/19/industr…
Robin Selvy Re retweeted
Let the celebration continue! As we've expanded during the last decade, it's been important to keep our company a great place to work. Thrilled to be listed again as one @washingtonpost's best workplaces.
See more at dive.pub/3nbGMby