Rockbridge Associates, Inc. is a premier market research firm dedicated to providing our clients valuable strategic advice based on the voice of the market.
Washington, D.C.
Joined May 2009
- Tweets676
- Following2.4K
- Followers1.1K
- Likes373
Pinned Tweet
Our MaxShare™ solution identifies the factors that influence customers' behavior in order to shift more of their spending to you…and away from the competition
Read our white paper on the award-winning Wallet Allocation Rule®
rockresearch.com/wallet-allo…
Rockbridge retweeted
Our 6th annual Freelance Economic Impact Report highlights the top 30 cities for freelancers based on population and revenue, it also reveals that freelancers in the U.S. earned an estimated $286 billion in 2022.
Curious to know if your city made the list? fvrr.co/3o7hRKr
Over the years, we have seen a trend with more individuals wanting freedom and control over their career, leading more people to freelance work. Read more and download our collaborative report w/ @fiverr on the sixth annual Freelance Economy Impact Study! fiverr.com/freelance-impact
Don't forget to sign up for @fileneresearch's Webinar this Thursday, May 4th featuring our President Gina Woodall as one of the speakers! #creditunion #innovation
linkedin.com/posts/filene-re…
Hotel guest loyalty programs are filled with many consumers belonging to multiple programs. Read more on how MaxShare™ can help increase a company's share of wallet among loyalty program members with our case study below!
rockresearch.com/case-study-…
In our latest NTRS survey, we discovered that while national banks still lead in consumer usage, competitors such as online/mobile only banks are starting to become more popular due to their convenience. Read the results of these findings and more below.
lnkd.in/ebe_pTeH
Rockbridge retweeted
"Sustainability and corporate social responsibility are inherently easier concepts for consumers to understand and embrace than are the environmental, social and governance labels,” @lerzo Interim Dean of @FordhamGSB and @RockResearch bit.ly/3kQSHhh
In our latest #NTRS 2022 research, we explored the topics of exactly how much value consumers place on various facets of banking using our MaxVal™ solution. Click below to read more on what financial customers are ranking high in importance.
rockresearch.com/matters-ban…
33% of U.S. adults 55+ do not feel that their purchase patterns have been affected by product transparency in companies. On the contrary, this shift is proving to be well received by younger generations. #NTRS
Companies believe the use of artificial intelligence (AI) is beneficial, but what do everyday consumers and workers who are impacted by the technology think? Read more below to find out! #NTRS #AI #technology
rockresearch.com/artificial-…
Most of today’s consumers have adopted convenient methods to pay for goods and services and transfer money with their phones. Read more on Fintech innovation findings with the link below! #NTRS #fintech #financialservicesindustry
rockresearch.com/innovations…
44% of adults ages 18-34 believe that AI technology will bring the creation of new job opportunities, although only 23% of adults ages 55+ align with this belief. #NTRS #ai #technology
A new topic in our 2022 National Technology Readiness Survey focused on the #metaverse, where we surveyed U.S. adults on their familiarity and views on the virtual world. Read more on the interesting findings uncovered with the link below! #NTRS
rockresearch.com/the-metaver…
Rockbridge retweeted
Did you know that 64% of consumers are unfamiliar with the acronym #ESG (environmental, social, and governance)? Check out the research conducted by the RBC and @RockResearch to find out more about consumer #sustainabilitytrends: ow.ly/nNaw50Lz7sK
Rockbridge retweeted
"Getting more affordable, recycled, reused products will be one way to alleviate that pain that people are experiencing in terms of affordability.” said Lerzan Aksoy, RBC Managing Director, via @MarketingBrew when asked about inflation this holiday season. ow.ly/evVl50LLsWo
Rockbridge retweeted
Our 5th Annual American Innovation Conference was a great success! Attendees were able to hear success stories from leading innovators like @Abercrombie, @Toyota , @awscloud , and more. If you missed it, you can read our 2022 conference highlights below!
lnkd.in/dAh3vjBv
Rockbridge retweeted
In a recent study conducted by the RBC and @RockResearch, we found that consumers want to know the environmental and societal impact of the products they purchase. Read more about what consumers really want to know in this @ELDaily article. ow.ly/Vnty50LHxMz
Rockbridge retweeted
A new report by @lerzo of @fordhamrbc & interim dean of @FordhamGSB & Gina Woodall of @RockResearch reveals 64.4% of consumers are unfamiliar with the term ESG, but ESG initiatives still have the potential to positively impact company sales. Read more: bit.ly/3U5WUul