What should your offer look like when reaching out to affiliates?
- Search Policy
- Brand Guidelines
- Earnings Per Click EPC
- Payout / Commission Rate
- URL and landing pages to use
What potential does your eCom brand have with affiliate marketing?
1. Diversification: It gives you another viable lever in performance marketing diversifying away from Paid Search, Paid Social, even Email, SMS, Amazon, and Organic Search/Content.
Time you need to spend to get your brand's affiliate program set up?
An average of 3 hours per week to do the following:
Here are the 9 elements you need to keep in mind to measure the effectiveness of affiliate marketing for your DTC EComm brand
A thread:
6. Choose an attribution tool
Recommend utilizing an attribution tool like TripleWhale or Northbeam.
7. Time to communicate
In house team should coordinate with their internal database numbers to compare data sets
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