This is the official X account for The South African Breweries. ENJOY RESPONSIBLY. Not For Sale To Persons Under The Age Of 18. RoE: https://xitter.cf/t.co/t0EKRjyAwB
Sandton, South Africa
Joined November 2011
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Water is life and our most important ingredient. When Cape Town faced Day Zero, action became urgent. By clearing invasive plants, we’re restoring ecosystems and returning water to communities.
Watch the full film: youtu.be/OmUbvGOTxOc
Our commitment to responsible drinking is a journey shaped by partnership.
The Enforce pillar of SAB SHARP is built on a simple belief: stronger outcomes are achieved when government, law enforcement, academia and industry work together.
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A remarkable Loeries week for our brands, teams and partners.
This year's Loeries celebrated the creativity, innovation and collaboration behind the work that continues to shape our brands and move our industry forward.
#SABLoeries #Loeries2026
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Special congratulations to the Castle Milk Stout team on the Grand Prix, alongside the teams & agency partners whose work earned recognition across our portfolio.
#SABLoeries #Loeries2026
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Together, these achievements reflect the bold thinking & commitment to excellence that continue to bring meaningful ideas to life.
We're #ForeverCommitted to marketing creativity and innovation.
#SABLoeries #Loeries2026
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Introducing the SAB Masterclass panel for #Loeries2026.
In an era where experiences shape how consumers connect with brands, this group of industry leaders will unpack the Age of Experience and what it means for the future of marketing.
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#SABLoeries #ForeverCommitted
Bringing together expertise from across creativity, marketing and brand building, the discussion will explore how meaningful experiences are redefining consumer engagement. We're #ForeverCommitted to the ideas, innovation and expertise that continue to move our industry forward.
The #Loeries2026 Shortlist is here. Creativity has been on tap, and we’re looking forward to a fresh pour during Loeries week.
Let’s raise a glass to those who put in the hours, craft, and produce creativity of the highest order.
#SABLoeries #ForeverCommitted
Great ideas aren't rushed. They're perfectly brewed.
Like a great beer, they begin with the right ingredients and are shaped through time, expertise and an unwavering commitment to craft.
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Through our long-standing partnership with @Loeries, we celebrate the creative thinking and innovation behind the ideas that move our industry forward.
At SAB, we're #ForeverCommitted to the craft behind great ideas.
#Loeries2026 #SABLoeries
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Cheers to Beer and the local retailers who bring communities together.
Like a great brew, strong communities are built on the right ingredients. Here's to the retailers pouring passion into their neighbourhoods every day.
Tag a local retailer making a difference below 👇
🍻 Every great beer begins with great people. From the brewhouse to the packaging line, their skill, pride and dedication shape the quality in every bottle, can and case. Here's to the teams behind every brew and the moments of connection they help create.
Beer has a unique way of bringing people together, from everyday catchups to life's biggest celebrations.
This International Beer Day, we're raising a glass to the connections, communities, and memories that make our industry so meaningful.
Share your cheers below
Make every match moment count. Stay Sharp by alternating your alcoholic beer with a non-alcoholic option like Castle Free while watching the game. A simple way to enjoy the action, the company and the celebrations responsibly.
Big game tonight?
Stay Sharp by alternating alcoholic drinks with water or a non-alcoholic option like Castle Free.
Enjoy every moment of the match responsibly.
As we enter the final week of the tournament, every match matters, every cheer is louder, & every moment is worth raising a beer to.
Who are you backing to win it all? 🏆Drop your predicted champions in the comments.
There’s something special about how South Africans unite for football. Braais fire up, homes fill & every goal becomes a shared moment. Across SAB, we’re proudly brewing the beers that help bring people together. Here’s to the gees, the cheers & the love of the game. 🇿🇦🍻
As South Africans celebrate FIFA World Cup moments and everyday occasions with family and friends, SAB is proud to create more reasons to connect through the power of beer and sport.
If you're celebrating with us, drop a 🍺 in the comments.
Be Sharp, alternate your alcoholic beverage with water or a non-alcoholic beer like Castle Free. It's an easy way to stay refreshed and enjoy every moment from kick-off to the final whistle.
Here's to great football, great company and responsible celebrations. 🍻
