Singing Grass (@SGCChina) profile picture

Singing Grass is a strategic communications consultancy, connecting the world with CHINA through ARTS, LIFESTYLE and CULTURE. Instagram: Singinggrasschina

London, Beijing, Shanghai
Joined April 2015
Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)Photo by Singing Grass (@SGCChina)
Excited to see literary translation featured strongly @LondonBookFair We’ve just launched the Voices of Today Literary Translation Prize with @paperrepublic supporting new translators of contemporary Chinese fiction paper-republic.org/pers/yao-… Submissions open now! #LBF26
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The Voices of Today Literary Translation Prize is now open! Launched by Singing Grass & @paperrepublic, the prize supports translators bringing contemporary Chinese fiction into English.📍 See you at the Literary Translation Centre @LondonBookFair #LBF26 @LitTranslate @wwborders
Stories reach new readers through the art of translation. The Voices of Today Prize 2026 invites participants worldwide to translate Liu Zhenyun’s latest novel, offering publication, international recognition, and financial awards for emerging literary talent. Do you enjoy reading translated books? Learn more about this on Nasher’s website: tinyurl.com/6c6zs5rf @PaperRepublic @alicialiu @SGCChina @NickyHarman_cn
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East → West momentum is real! Loved the @NielsenBook Bestseller Awards with @bolognabookplus Huge "reverse cultural flow" moments: ✨ Butter by Asako Yuzuki (Japan) hits Gold with 500k+ sales! 🇯🇵 ✨ @UCL student wins Dissertation Showcase for Chinese bookshop research.
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Singing Grass retweeted
It’s no joke! Bestsellers and livestreams: how ‘China’s Ian McEwan’ captivated a generation If you want to understand the future of literary marketing, look East, says Alicia Liu bookbrunch.co.uk/page/articl… (£)
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Singing Grass retweeted
400,000 copies sold in a week. 500k livestream viewers. 🚀I’m thrilled to be in @BookBrunch discussing the Liu Zhenyun phenomenon! After the honour of hosting him at @LondonBookFair with @JennyNiven & Nicky Harman, it’s incredible to see his new novel dominate in China. 📖
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Grateful to @thebookseller & @EricHuang for featuring Singing Grass @alicialiu on the global rise of ESEA storytelling. “Contextualise, don’t exoticise.” Gen Z & Millennials are already global in outlook.🎯 ESEA is no longer emerging — it’s mainstream. 🔗 thebookseller.com/features/b…
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Fantastic seminar at Beijing International Book Fair hosted by @bolognabookplus - the Art of the Books: UK illustrator Neil Pecker in conversation with Chinese Phoenix Art publisher Julia Zhu, @jacksthomas and our founder @alicialiu #BIBF2025
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In China, feminist titles are soaring, led by Gen Z readers reinterpreting memoirs, essays, and classics like Virginia Woolf’s A Room of One’s Own. Ahead of Beijing International Book Fair our founder @alicialiu examines some striking international publishing success in China.
The Feminist Revival: Virginia Woolf, Gen Z and the new face of publishing in China bookbrunch.co.uk/page/articl… (£)
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Singing Grass retweeted
The Feminist Revival: Virginia Woolf, Gen Z and the new face of publishing in China bookbrunch.co.uk/page/articl… (£)
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Singing Grass retweeted
Wonderful to be back @LondonBookFair and talking to one of my favorite Chinese writers Liu Zhenyun on stage with @jennyniv Nicky Harman. Great to catch-up with friends and meet new ones from all over the world too! #LBF25
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Thank you, @CityStGeorges , for inviting our founder @Alicialiu to speak with the MA in Publishing students about the vibrant Chinese publishing market: from the rise of social media bookselling to the power of livestreaming and the growing demand for content. ✨
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Excited to welcome two key Chinese speakers at @LondonBookFair Academic & Professional Publishing Conference!📌 Prof. Jin Jianbin, Director of @TsinghuaUnivers Library, will deliver a keynote on journal quality, funding trends & global research collaboration. #LBF25 #APPC
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Join us at the Literary Translation Centre @LondonBookFair on Wednesday, 12th March (11:15 - 12:00) for an exclusive in-conversation with Liu Zhenyun, one of China’s most celebrated authors and screenwriters @AliciaLiu Jenny Niven @edbookfest and Nicky Harman #LBF25
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Happy Lantern Festival! 🏮Today marks the first full moon of the Lunar New Year—a time for family reunions, solving lantern riddles, and enjoying delicious tangyuan (sweet glutinous rice balls) to symbolize togetherness and harmony. May your year be filled with light+joy! 🌕❤️
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Congratulations to #EricHuang on his exciting new book series, Guardians of the New Moon: Ming and Miaow's Great Race! 🌙🐾@LittleTigerUK At Singing Grass, we’re proud to celebrate stories that showcase the richness of Chinese culture in children's literature!
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🐍✨ Happy Chinese New Year from all of us at Singing Grass! ✨🐍 Wishing you joy, prosperity, and good fortune as we welcome the Year of the Snake!
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📚 Chinese Book Market Trends 2025 🌟 The market is bouncing back, with platforms like Douyin driving sales! Top Trends: •Children’s & educational books = 50%+ of 2024 sales. •On short-video platforms, they dominate further, making up 70%. #SingingGrassInsights
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Season’s Greetings from Singing Grass! This year, we explored the power of cross-cultural exchange at #FutureBook discussing publishing trends and opportunities in China. Thank you to our global partners for your support. Wishing you all a Merry Christmas and a Happy New Year!
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Proud to see the first-ever @JamaicaBookFestival Industry Day featured on the front page of The Business Gleaner! 🇯🇲📚Thanks to @garveygirl for hosting & inviting our founder @alicialiu to share insights on global opportunities for English-language publishers.
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