
#SMStudentChat is held on the last Tuesday of the month @ 7 p.m. ET. Learn about trending topics in social media marketing & PR. Open to students, profs & pros
Joined December 2017
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A8: Any type of Adobe Suite skill is critical.
Also being able to be both a thinker and a doer. Many can do things or be told what to do and execute, not many can take it a step further and build a strategy behind the execution.
#SMStudentChat
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A6, Challenges: knowing your fans and focusing on them. Also, figuring out how to standout without losing your brand
Opportunities: fan UGC and using data/analytics to give fans "power" to shape content.
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A6: One of the biggest challenges is that there are so many different ways for fans to consume sports media these days, so finding the ways to stick out above the crowd is what everyone is chasing. #SMStudentChat
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A6: I think the biggest things is trying to own the audience they have.
Every team is different and expect different things, yet many take similar approaches.
The challenges are finding ways to stand out and do it for the fans and not for the industry.
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A5: There are so many! If you’re interested in social media and sports to keep your eye on #smsports. Also love the insight that @frntofficesport and industry leaders like @WarJessEagle bring. Also I’m bias but I’m a big fan of our @ESPN and @SportsCenter accounts! #SMStudentChat
Social Media Students retweeted
A1: Local and national PR and social media organizations’ job boards are a great place to find these types of listings. Here's PRSA's job board: jobs.prsa.org/ #smstudentchat
Social Media Students retweeted
A1: I also post a list of media jobs and internships that’s updated weekly on my site. The link is here: profkrg.com/jobs-2 #smstudentchat
Social Media Students retweeted
Fun fact: tomorrow night I'll be a guest on #SMStudentChat discussing landing your first job in #SocialMedia -- highly recommend joining the discussion for some great tips + to network with industry professionals/peers! #Cost19 #6800Live
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Are you a university senior looking for your first job in #SocialMedial? Our March episode of #SMStudentChat is just for you! Join us on Tuesday, March 26 at 7 p.m. ET for "How to Land Your First Job in Social Media." @SMprofessors @AEJMC_PRD @PRSAEducators @PRSSA @AEJMC
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A9-B: Without question, the best resource to learn about anything in the #socialmedia industry is to come to live events & connect with thought leaders in person. #SMMW19 is around the corner, followed by the more affordable and student-focused #MDMC19 in St. Louis #SMStudentChat
Q9: What resources can students and educators use to learn more about #InfluencerMarketing? #SMStudentChat
Social Media Students retweeted
A7: It's imperative creators transparently disclose relationships w/brands, or they risk both losing the trust of their audience and possible legal repercussions. This podcast from @mitchjackson and @tylerjanderson is a great overview ... buff.ly/2tGaDOn #SMStudentChat
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A4: A loyal customer who also has a large audience-- notice I said actual customer, not self-declared influencer. You want someone who authentically uses and understands your product or service.#SMStudentChat
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A2: We must generate authority to drive trust, which then drives sales.#SMStudentChat
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A1: An Influencer is a niche-specific content creator who uses their authority, knowledge, and reach to endorse brands. #SMStudentChat
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Talkwalker's @AlbaneFlamant joins #SMStudentChat, Feb 26 at 7 p.m. ET. for an episode of "An Inside Look into Influencer Marketing" - Save the date!
@AEJMC @AEJMC_PRD @PRSAEducators @PRSSANational
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Hey #SMStudentChat ... I’m excited to join you guys tonight.
Want to check out some examples of my work before the chat? Dig into the hashtag #FightForGoodTour. This was a 25-state road trip I went on with @SalvationArmyUS in Nov/Dec 2017. Pic below is from one of my fav stops. – at Greenville, SC
. @ChrisStrub in Jacksonville, Florida #everywherechris
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Being consistent, staying organized, and understanding that social media is 24/7, so engaging with your audience which then translates into being an effective communicator. But above all of this, there has to be a deep passion for what you are doing. #SMStudentChat
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A7. Students need to learn how to set the right goals and measure the right things. Companies want to understand the ROI of social media and how it impacts on the bottom line so social media marketers need know how to communicate it.
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A5. Users watch live content 3 times longer and engage 10 times more than regular video content so it is very powerful.
I think we might start to see ways to integrate more AR/VR or 360 video in this experience.
#SMStudentChat
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A3. I think the use of AI and Voice. We will see the use of machine learning to help marketers to create individualised ads. In regards to voice, personal assistants will help bridge the gap between human & social networks. We also need to think about voice search
#SMStudentChat
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I totally agree. Never before have you been able to do so much with a simple voice command. Voice is so powerful and will continue to grow! #SMStudentChat


















