SMZ Advertising

Here's to 95 years of advertising excellence - from the founders to the future. #smzadvertising #95years

In honor of the giving season, here is a throwback to our holiday spot for the Detroit Goodfellows. #SMZAdvertising #DetroitGoodfellows #TBT #Holidays

It’s undeniable – the @BlueJacketsNHL share an extraordinary connection — with each other, with their fans, with their city. Being a Blue Jacket is more than just wearing the colors or the crest. It’s a PLEDGE to always be INDIVISIBLE.

SMZ partnered with the @BlueJacketsNHL to create an exciting new campaign designed to invigorate the fans and the team. The result? A single word that encapsulates what it means to be a Blue Jacket. On the ice. Off the ice. The Columbus Blue Jackets are undeniably INDIVISIBLE.

Hockey. Is. Back! 🏒 We’ve teamed up with our new client, the @BlueJacketsNHL, to get the word out. Campaign launching soon!

Our Planet Fitness client needed us to get the word out, so we did. Due to the poor air quality this weekend, Planet Fitness is opening their gyms FREE of charge from Friday to Sunday. Stay active and breathe easy at Planet Fitness! #Client #PlanetFitness #SMZAdverting

Dean Friedman spent his entire career in advertising. His innate understanding of the value of consumer research resulted in insights that inspired multiple iconic brand campaigns. Listen to his career story that spans multiple, multi-generation organizations.

SMZ created a new campaign positioning UM-Flint as champions of higher education for the new economy. Check out the latest work we created as a part of that campaign for their College of Innovation and Technology. smz.com/portfolio-item/um-fl…

Check out our latest work for the University of Michigan-Flint and their School of Management. It’s part of the new campaign we’ve created: Where Success Leads. smz.com/portfolio-item/um-fl…

SMZ’s chairman, Jim Michelson, shares his perspective, wisdom and wit about the industry.

Calling all wordsmiths: SMZ is looking for a senior copywriter to join our creative team. Apply today by submitting your resume/portfolio at [email protected]

As we pause today to reflect on Martin Luther King Jr.’s life and legacy, let’s remember that what we have in common is more powerful than our differences.

For 94 years, this has never changed: SMZ’s commitment to our clients.

Daughter and partner of her father, Al Ries, the positioning pioneer, Laura Ries continues her father’s concept that uses positioning as a strategy for brands.

This quote is near and dear to Becca, Creative Director at SMZ. She says, if you know, you know. “Nobody listens to Turtle.”

SMZ wishes you a harvest of good fortune, good health and good times. smz.com

Sterling Oil & Chemical Co. and Sterling Services Ltd. started in 1976, providing petroleum factory fluids to auto makers. Today, it’s an international exporter. Second-generation owner Jason Eddleston talks about the business’s growth and evolution.bit.ly/3hSV41G

Sometimes, the ad biz is just plain fun. We hope this social post we created for our @ComericaBank client makes you smile, too.

SMZ worked with 313 Presents to create posters, T-shirts, outdoor and more to commemorate Pine Knob’s 50 years of live music and the return of the venue’s original name. Though most of us never called it anything else.