Samantha Renzi (@SamItalia) profile picture

Planner behind the client curtain; Building the cultural trends & foresight toolbox @lowes.

Orange County, CA
Joined August 2008
Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)Photo by Samantha Renzi (@SamItalia)
We all had to know “jobfishing” was coming, right? Right?! instagram.com/p/CaSRtqBtcAc/…
We support community, not sponsorships…if the community does not adopt the product we’re doing our job wrong. -Yeti on how they approach marketing. #challengerbrands @Adweek
1
2
Well played @netflix. The way you play with culture is giving me life. Way to build brand relevance in a distinctive way.
I can’t be the only strategist who sees themself as a therapist. But instead of for people, to brands. #strategy #MarketingStrategy #strategicplanning
Jason Sudeikis was the only thing okay with that @turbotax ad. Creative yet unsettling way to bring to life a product feature. Ted Lasso came in and told me everything was going to be okay. #brandbowl
1
I dub this years #brandbowl the nostalgia bowl. 90s are hitting hard this year. Was here for it…until #meta jumped the shark.
1
Well that’s going to a first for super bowl ad measurability. Very expensive measurability. #coinbase #brandbowl
1
2
Zinny walk thoughts: I’m just an advertising planner hiding in plain sight behind the client curtain. More than insights, not executional, but something new, exciting, disruptive.
Tell me you’re a marketing strategist/account planner without telling me. I’ll go first... When watching an ad: hey (insert brand), your strategy is showing. #marketing #advertising #strategicplanning
1
Folks, can we all agree it’s the ‘Post-Covid Future’ and not the ‘New Normal’. Let’s not get our hopes up for a future that’s not ‘normal’.
1
Good to know the Brady/Gronk bromance is still on point 👌🏼 #SuperBowl
Okay @oatly, that jingle is now living in my head rent free. Wow! Wow! No Cow! #brandbowl #AdAgeSuperBowl #AdBowl #SuperBowl
1
3
Love the lemon tie-in with bud light seltzer! Maybe a little too soon though for that insight. It’s still raining lemons IRl. 🍋 #brandbowl #AdBowl #AdAgeSuperBowl #SuperBowl
So we’re 3-4 ad pods in and none of the ads have made any really allusion to the pandemic world. No 😷. But a lot of out door scenes with a couple characters. How many ads do we think we’ll shows masks or obvious social distancing? #brandbowl #AdBowl #superbowl
So excited for my first fashion show from the comfort of my couch #FashionGoesHome
We're saving your seat for the hottest shows this season! ❤️️ this tweet and we’ll remind you to tune in live for @NYFW shows from @JasonWu, @RebeccaMinkoff and @CSiriano featuring @Lowes. #FashionGoesHome
1
You don’t text your ex in quarantine when you’re @taylorswift. You write them a love song. #Folkore #betty
1
PSA: We’re just 4 quarantine months away from everyone’s homemade pumpkin bread. #Quarantine #MemeThisQuarantine #coronavirusmemes #CoronaLockdown #homemade
1
Just were practicing social distancing doesn’t mean we can’t be social #facetimehappyhour #covidcation #coronacation
The message here is a holiday standard: inclusivity. But love the brilliant Waitrose brand inclusion twist at the end. Hey, we’re still marketers at the end of the day.
An excitable dragon is the star of the John Lewis Christmas ad ow.ly/ghcP50xbaW5