Three years ago this weekend, a WhatsApp that changed everything.
I'd given notice at the job that'd worn me thin, and was ready to build something.
It was this message, to CP CTO Jay, that began the conversation about The Moonraker and what would become CounterPress Media.
And since then... wow!
Nov '23: Jay introduces Max, bringing critical, human-focused brand expertise.
Jan '24: Max's suggestion - we call ourselves CounterPress. I'm happy my proposal, Rerite, gets binned.
Apr '24: Incorporated. It's getting real.
Spring '24: Full MVP CMS built.
Jun '24: Soft launch of The Moonraker. Who will care?
Aug '24: They care. The Moonraker reaches 500 paying subscribers in 1 month.
Spring '25: Website/CMS rebuild, with (critically) infrastructure designed to support multiple independent publications.
Summer '25: The Moonraker moves onto the upgraded platform. A shared codebase makes it easier to launch and manage new outlets.
Jul '25: CounterPress takes on its first external titles. I'll never forget the belief Richard Edwards and Machel St Patrick Hewitt had in the product.
Autumn '25: A new central backend. Work on a publisher dashboard begins, bringing audience data, contacts, email campaigns and subscription management together.
Dec '25: Podcast hosting arrives as standard within CounterPress.
Early '26: The platform's commercial tools expand, adding revenue reporting, audience segmentation, promotional offers and automated subscriber communications.
Spring '26: CounterPress launches outlets covering 17 of the 18 first-class county cricket clubs.
Spring '26: Full deployment of the v1 dashboard, with native analytics, newsletter builder and audience management tools.
Apr '26: CounterPress signs up its 30th title.
May '26: CounterPress signs up its 40th title.
May '26: CounterPress ID launches: a single account and sign-in experience across the network.
Jun '26: Embedded checkout make it easier for readers to support publications they love. We build first stage of a bundles project. Watch this space.
Jul '26: CounterPress app is downloadable. Our outlets now have a quick and easy home in readers' pockets.
Jul '26: CounterPress signs up its 50th title.
Jul '26: FC CounterPress becomes our first live aggregator, helping spread our outlets' coverage further.
Summer '26: Major improvements to platform speed and performance, alongside enhanced podcast and video publishing, international pricing and sophisticated subscription tools.
Aug '26: CounterPress signs up its 60th title.
Aug '26: Live blogging, giving outlets the ability to tell their stories as they happen.
Oct '26: Push notifications, giving publishers another direct route to their readers.
Oct '26: Partnerships, giving titles platform to showcase relationships with local business.
Oct '26: Automated outlet onboarding, foundations for publishers to sell products through CounterPress (stay tuned).
There's so much more in the pipeline.
What a ride!