Brand & PR
Denver, CO
Joined January 2011
- Tweets3.6K
- Following1.3K
- Followers1.4K
- Likes9.1K
Sam Weber retweeted
3 months ago, I sold my 1st company, Skio, for $105M cash.
Now my 2nd company, Icon, just raised $30M to launch something the world has never seen.
For $1000, we make 6 human creator ads (no AI, 100% real).
We find creators, ship products, write scripts, & edit videos.
It's risk-free:
- Full refund if you don't love your ads.
- You don't pay until you review 6 scripts.
- Unlimited human revisions.
Today, Icon introduces the world's first Agency.
We're not building a normal agency:
- We bought a $12M domain.
- We're backed by Founders Fund and OpenAI + Google DeepMind leaders.
It’s impossible to hire a creative team like ours for even $30K/mo:
- Creative Directors who've worked with $100M brands (IM8, Obvi, Ridge). They update our format library daily based on winning ads (street interviews, skits, & 20+ more).
- 12+ scriptwriters with $80M in Meta adspend.
- 200+ in-house editors who've edited 100K ads.
One more thing...
We're giving away our internal Google Drive with 1000 winning ads that have driven $100M+ in revenue.
You can make $100K copying these ads if you know what you're doing.
Want the Google Drive?
1. Retweet this post.
2. Comment "icon".
3. DM me this post’s link & I'll DM you back with the Google Drive.
[Bonus] Get 3 free human creator ads if you do the above and we end up working together.
Sam Weber retweeted
I landed a partnership with Uber.
Simply by monitoring their competitors using Competitor Spy.
I’m sharing the exact Notion template with you today.
Retweet + Reply “SPY” and I’ll DM it for free.
(must follow to receive)
Sam Weber retweeted
Healthy college sports need healthy colleges.
If athletics are the "front porch", then schools should use that porch to show communities why higher education is worth fighting for.
Comment to share how higher education impacts families and communities in positive ways.
Sam Weber retweeted
NEW EXTRA POINTS:
Filling out a bracket? Join the Extra Points Bracket Challenge (for free!) and potentially win fabulous prizes, like a free framed court from @short_courts!
Details here:
extrapointsmb.com/p/the-numb…
Sam Weber retweeted
HUGE updates today for Extra Points Library
*We now have multiple templates for NIL/Rev Share agreements, which many schools/agents have asked about
*You can now sort and compare athletic department data.
library.extrapointsmb.com/
Sam Weber retweeted
For anyone looking to learn more about Pathway (@Pathway__Sports), here's a great overview.
NEW EXTRA POINTS
I caught up with the folks who are trying to give college athletes a better licensing deal to appear in video games...a shakeup that could help athletes, game publishers, schools, AND consumers:
extrapointsmb.com/p/a-shakeu…
Sam Weber retweeted
"You have to pay the right players and put them in position to succeed"
A great piece by @MattBrownEP for @FOS 👇
New, for @FOS:
Yes, Ohio State's roster has a big ol' NIL "payroll" number. But in my view, the lesson here is far more complicated than just "spent a lot of money to win a title."
Experience, leadership and FIT matter a great deal:
frontofficesports.com/ohio-s…
Sam Weber retweeted
In the era of name, image and likeness, the payroll for a Power Four college football team exceeds $10 million. How do we know? The Black Book, a must-have Zillow for student-athletes. nytimes.com/interactive/2024… via @NYTimes
Sam Weber retweeted
Free for lunch?
Join us for a 𝒇𝒖𝒏 𝒘𝒆𝒃𝒊𝒏𝒂𝒓! (<-- I know, I'd be skeptical too, but TRUST ME)
@Blake_Lawrence will answer the question of "What will day-to-day operations in the Rev Share era look like?" ...but in video game format.
RSVP link 👉 opndr.se/fKAxoQNNu
Sam Weber retweeted
100% of student athletes will need a fair market value (FMV) assessment backed by actual market data.
Sam Weber retweeted
$1.67 BILLION will be spent on college athlete NIL services and products this year...
Download the annual @Opendorse report to see exactly where the money is flowing: biz.opendorse.com/blog/nil-3…
Sam Weber retweeted
We are excited to announce Stephen Denton as our new Chief Executive Officer.
With a proven track record in scaling businesses across technology, media, AI, and e-commerce, Stephen is the ideal leader to guide Opendorse through its next phase of growth.
biz.opendorse.com/blog/opend…
Sam Weber retweeted
Short NIL 🧵
Yesterday, @opendorse put out a 16-page report on NIL three years in. The data is mostly of deals disclosed through or processed by the company (between July 1, 2021 and June 7, 2024).
A few things that stood out to me ...
Sam Weber retweeted
Opendorse has released its annual NIL report highlighted by this: The collegiate NIL market place is projected to eclipse the $2 billion mark in tandem with athlete rev-sharing, and the average Power 4 conference collective is expected to eclipse the $13 million mark.
Sam Weber retweeted
Year four of the NIL era is here! Dive into NIL at 3: The Annual Opendorse Report as we look back and forecast ahead.
🔜 Estimated Market Spend of $1.67 Billion
💰 $13.9 Million in P4 Collective Budgets
👀 New Sport in Brand Compensation Top 2
biz.opendorse.com/nil-3-annu…
Sam Weber retweeted
Professional problems are coming to college sports.
To prepare for the rev-share era, we're providing:
+ real-time NIL data
+ proprietary fair market valuations
so schools can budget like the pros.
(all built upon our patent-pending algorithm)
🔗biz.opendorse.com/blog/opend…
Sam Weber retweeted
This deal is as big as it gets.
+ 930 student-athletes
+ 68 teams
+ 1 partner
Elevating women's sports.
Supporting every star in the tournament.
Proud to work with @EpsilonMktg to make it happen.
Advertising and marketing company Epsilon has partnered with Opendorse to launch an NIL campaign that offers a $500 NIL deal to every female athlete participating in March Madness.
More: on3.com/nil/news/epsilon-ope…
Sam Weber retweeted
🎮🏈EA Sports College Football is BACK.
To celebrate, we got 100+ of the most popular college football players to announce they are 'IN THE GAME'.
How'd we do it?
🪄See the magic of @Opendorse:
Sam Weber retweeted
The game is back.
We're proud to help 100+ college athletes and our partners at @EASPORTS bring this campaign to life.
Working with Opendorse, EA Sports is signing side NIL deals with top players to promote College Football 25. Those are more than the $600 opt-in deal.
Top female athletes are participating, including Jordy Bahl and Shelomi Sanders.
More via @petenakos: on3.com/nil/news/ea-sports-l…
Sam Weber retweeted
Working with Opendorse, EA Sports is signing side NIL deals with top players to promote College Football 25. Those are more than the $600 opt-in deal.
Top female athletes are participating, including Jordy Bahl and Shelomi Sanders.
More via @petenakos: on3.com/nil/news/ea-sports-l…