Samit Malkani

So what comes next? A model that's K-shaped. Where social acts as the spine, fuelling both human-driven brand work, and AI-led performance work. Read the whole article at whatisaninsight.com/p/the-fu…

With that, the old E-shaped model of advertising began to collapse. Because that old staple, the 30-second ad, was caught in the crossfire.

Phew! It's taken five parts but I'm finally done reviewing Cannes Lions winners with a Modern Marketing lens. I did have one more rant about Cannes Lions written out in my head...but that's just gonna have to wait, isn't it? buff.ly/4cRX8OI

📰 Weekend reading alert: Part 4 of my series on #modernmarketing at #canneslions2024. With work from JCDecaux, Xbox, Specsavers, Mercado Libre and MasterCard. The tea: One of these winners is a straight rip-off. Read on: buff.ly/3zsVBQN #whatisaninsight

In Part 3 of my series on #ModernMarketing at #CannesLions, I look at work from Xbox, Orange, Frankfurter Allgemeine Zeitung, Hornbach and Diageo. And channelled John Oliver in a rant on the state of the industry and Cannes in particular. Read here: buff.ly/4bqX9rH

Part 2 of my Modern #Marketing take on Grand Prix winners is here 🙂 In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp. And not everything made the cut. Dive in 👉 buff.ly/3VYRzrP

Ten years after the blog that got me three pivotal gigs (including my current one) died a quiet death, I'm bringing it back. Here's the story. 🧵

Feels like 40 degrees. #heatwave #climatechange #globalwarming

And while they don’t yet deliver to Singapore, I loved the idea and the effort they took to find their old customer base. Good social-first modern marketing. #whatisaninsight

Me when people try to be subtle. – at Osaka-shi Tennoji-ku, Osaka