Head of Marketing, Business & Society Division @BathSofM, researching responsible business & comms w/interest in digital, @BASeditors Board @BathCBOS SET team

UK
Joined November 2011
Our @BJM_BAM and @UniofBath are presenting a free IN-PERSON event on 10th Dec for their Special Issue #Journal on 'Learning to Manage in a Changing Climate Through Epistemic Change'. For more, head to bath.ac.uk/events/learning-t… #SpecialIssue #Management #Business #Sustainability
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We’re delighted to be hosting #CSRCOM2024 at the School of Management this week. @ethicscrane, @Sarah_CSR and @DilettaAcuti tell us more about what to expect from the conference – including themes, keynotes and more ⬇️
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“We are all consumers. We must consume to survive. But how are our current relationships with products changing?” Dr Varala Maraj shares insights on how digital disruptions are reshaping our relationships with products ⬇️ blogs.bath.ac.uk/business-an…
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As Glastonbury looms, avid festival goer Dr @annayahprosser of @BathSofM explains in @ConversationUK her research that shows attending festivals can be a transformative, life-changing experience - if you can get past the toilet thing bit.ly/4cDl8oE @glastonbury #festival
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As day one of #EURAM2024 starts, watch @panos_desyllas and @EythorJonsson share what makes @EURAM_BXL so special⬇️
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Prof Sarah Glozer retweeted
Interested in becoming an influencer? New research from Dr Sarah Glozer (Bath School of Management) shows that it's a challenging and often poorly paid career. She provides three tips for aspiring influencers below. theconversation.com/want-to-… @ConversationUK @BathSofM @Sarah_CSR
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We’re delighted to announce our results in the Complete University Guide Subject League Table for 2025. 🎉 We continue to rank 1st for Marketing, a position we have held for nine years. We also rank 2nd for both Accounting and Finance and Business and Management Studies.
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"While the current customer holds this brand dear and is now aware of the new features, the brand-building work looking towards the future fails." Kim Watts writes for @ConversationUK on Apple's controversial 'crush' advert. theconversation.com/apples-c…
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Think all influencers are making millions? Think again. Research from Dr Sarah Glozer (@Sarah_CSR) and Dr Hannah Trittin-Ulbrich (@HaTrittin) on how influencers find meaning in their work revealed that some will never be paid for doing what they love.💸 blogs.bath.ac.uk/business-an…
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Prof Sarah Glozer retweeted
A new study on car lenders shows AI could mitigate bias and open lending to marginalised customers. "AI models can pinpoint price sensitivity better than people can," said Dr Christopher Amaral (@BathSofM). Read more below. ⬇️ bath.ac.uk/announcements/usi…
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Dr Sarah Glozer @Sarah_CSR @BathSofM explains her research on how influencers can make their work pay and avoid the gifts-in-kind and exposure promises traps. Watch Sarah's video and read the news release and research paper here bit.ly/4aaqt5N #influencer
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Prof Sarah Glozer retweeted
A few more days to apply to be Lecturer/Senior Lecturer in Digital Futures at ⁦@BathSofM⁩ ⁦@ido_bath⁩. Great opportunity across data / social science, cybersecurity and/or info systems. bath.ac.uk/jobs/Vacancy.aspx…
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Prof Sarah Glozer retweeted
🚨 Deadline extension alert! 🚨 You now have until Monday 25 March to submit your abstract or session proposal for #CSRCOM2024 at @BathSofM. Read the call for papers ⬇️ bath.ac.uk/publications/7th-…
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Join Associate Professor Kim Watts for a free MBA Masterclass to learn how to strike the balance between immediate sales activation and creating a lasting brand presence. 📅 Friday 8 March 🕛 9-10am (GMT) mba.bath.ac.uk/mba-programme…
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Prof Sarah Glozer retweeted
#Knowyourworth: How influencers commercialise meaningful work! This new research @HR_TIHR explores the question of whether #pay can #transcend #meaningful work and develops three narratives: authenticity, relationality and quantification doi.org/10.1177/001872672312… @T_I_H_R
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Prof Sarah Glozer retweeted
New paper @HR_TIHR! "Into the depths of the #feminine: A #Jungian perspective on #postfeminist working life" How do #women reject the #feminine in #postfeminist working life, and to what #effects? To read more: doi.org/10.1177/001872672311… @T_I_H_R @HR_TIHR
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We are hiring. The School of Management is seeking to appoint a part-time Professor (Fixed Term 3 years). Application deadline: Tuesday 29 August Find out more and apply ⤵️ bath.ac.uk/jobs/Vacancy.aspx… #jobvacancy #professor
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