Sarah O'Connell retweeted
The @CrenshawComm / @Mod_Op_ team is at Cannes!
@Sarah_OC96
@CatyPosey
We’ll be posting about these topics this week:
-MFAs
-Transparency
-AI
-Data collaboration
-CTV
-Search
Sarah O'Connell retweeted
OpenAI's Friday announcement about CEO changes is a classic case of what NOT to do. @ChrisHarihar of @CrenshawComm dives deep into the fiasco here: link.ragan.com/46p1edw
Sarah O'Connell retweeted
Accurate representation of the fridge at @CrenshawComm offices. 😅#DietCokeOrBust
Sarah O'Connell retweeted
There is a debate in the ad world right now about the danger of “made for advertising” websites but it seems that not everyone is clear on what constitutes an MFA—there is even disagreement over whether they are all that bad for brands. ow.ly/F2G750PSpqA
Sarah O'Connell retweeted
It is the topic of the week - #TaylorSwift and #TravisKelce! 🏈🎶Our client @sponsorunited comments on if investing sponsorship deals on these hot stars is a smart idea in the long run: marketingbrew.com/stories/20… #clientcoverage #traylor #marketing
Sarah O'Connell retweeted
🎉🏆 Exciting news! Huge congrats to @Yahoo, @CoolerScreens, and Digital Remedy @cpxi for making it to the finals of the @Digiday Technology Awards 🌟🚀 digiday.com/announcement/awa… #DigidayTechAwards #Innovation #DigitalExcellence
Sarah O'Connell retweeted
📊🐦 Advertisers remain cautious! 🚫💼 @MediaRadar data reveals a noteworthy trend - no return for previous advertisers to Twitter/X since Yaccarino took the reins as CEO via @marketingdive 📈🔍 marketingdive.com/news/twitt… #clientcoverage
Sarah O'Connell retweeted
DV and @TVisionInsights are joining forces to combine DV's scalable ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals. This partnership will provide the market's most comprehensive and scalable attention offering.
👉 ow.ly/UB3y50ONj2a
Sarah O'Connell retweeted
.@kroger is revolutionizing their shopping experience! Exciting news as they introduce digital smart screens to 500 stores across the US, thanks to @CoolerScreens! Read more on this exciting partnership in @Adweek adweek.com/brand-marketing/k… #clientcoverage #retail
Sarah O'Connell retweeted
New @MediaRadar data reveals that pharmacy retailers, like CVS, account for only 2% of the retail media market.
@CoolerScreens says, “The demand is there; it’s just a space that requires specific precaution to comply with regulations."
mmm-online.com/home/channel/…
Sarah O'Connell retweeted
If you’re at #AWNewYork, stop by Cafe Grumpy - the folks at @CoolerScreens are talking retail media and showing off their tech. Cooler Screens has +10,000 screens in over 700 top retail locations nationwide. And they’re giving out free coffee — which is key. 🔥
Sarah O'Connell retweeted
Our client @LiveIntent gives insight into how #Publishers are using #newsletters. Check it out in @Digiday. #clientcoverage #b2btech #tech
There’s nothing new about email. But the way publishers are using newsletters is changing, and growing in importance.
Here's the definitive Digiday guide on how publishers are using newsletters.
Story by @SPGuaglione. buff.ly/3tMKuNi
