100+ PR students mentored 10+ comms trainings from New York to Budapest Researcher • PhD Candidate • Your next Comms Career Coach Book your FREE 1:1
From 🇭🇺 Living 🇭🇺🇪🇸
Joined January 2021
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no BS PR tips
tasks to complete so you will keep learning
growth and community
i will share 7 PR tips and tasks over 7 weeks for free (yap, for now) with you so you can grow.
get it now: shorturl.at/cgi4o
i was about to write a long post here. full of emotions, lessons learned, big realizations.
then I deleted all of it,
because I’d rather just say the point.
my website is done.
(yes, I know, this is probably only exciting to me.)
and I actually like it. maybe just because I built it myself 😅
but that’s not really the point.
the point is this:
if you’re a freelancer or founder who’s completely fed up with doing everything alone, and the endless daily tasks - emails, posts, invoices, tech issues, all of it - are slowly but surely pulling your focus away from the real goal, then stay for a moment. we might need to talk.
and if the phrase “real goal” made you pause for a second, you’ve probably already found the problem.
because without a goal, without a vision, why are we doing any of this in the first place?
so if you’re part of that group: tired, overwhelmed, and craving clarity again,
wanting to put the distractions aside, and focus on what actually matters, let’s talk.
this is how I can help:
Coaching
we slow down, clear your head, and make it obvious again where you’re going, and why.
Workshops
we do a lot of things ourselves as founders, but not everything has to be learned the hard way. if you want to take ownership of your PR and communication, workshops are for you.
PR consultation
we plan together, define direction, and if needed, I support you with execution too.
The most important part:
you don’t have to do it alone. 💞
do people actually trust ai-generated content?
how are SMEs really using generative ai?
and is GEO replacing SEO - or is it just another buzzword?
these are just a few of the questions i’m currently exploring in my research.
ai is rapidly reshaping how brands communicate and connect with their audiences. many companies already use generative ai to brainstorm, draft, and scale content.
at the same time, consumers are increasingly turning to LLMs instead of google to search, compare, and decide.
so what does this mean for communications, pr, and brand trust?
what changes are real, and what’s just hype?
how should comms teams and business owners adapt now, and not in five years?
i’ll be sharing insights, findings, and practical takeaways as my research progresses. If you want to be in the loop, sign up for updates (link in the first comment).
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👉 is there something you wish you understood better about ai in communications or marketing? drop it in the comments / or DM me and i might just build it into my research plan.
Choosing a PR consultant? If they don’t have these 4 things, i wouldn't work with them
👉 Creativity
for me, this is non-negotiable. PR is about finding story angles, and that requires creativity.
No story angle → no coverage.
👉 Early adopter mindset
if your PR consultant isn’t experimenting with new tech, apps, or social platforms, they’re already behind. traditional PR - meaning only pitching journalists - is dead.
you need someone who understands social media, influencers, GEO, AEO, and how to work with LLMs.
👉 Empathy
an underrated soft skill, yet foundational in communications.
empathy helps:
understand clients better
understand target audiences better
understand journalists, influencers, and creators
👉 Strategic thinking
yes, copywriting matters, but without a clear what, when, and how, even great content won’t support your goals.
you need someone who can plan ahead, not just produce.
---
If this resonates and you’re looking for a PR partner (a real partner in crime), let’s talk 😎
started off as a PR consultation and now they have more business clarity
we met to see how we can work together on their PR goals, but it turned out quick that they lack business clarity
so we had to take a step back and that's when the Coach in me took over the convo 😎
because we can't talk PR until you're not sure about your vision.
why, you thought PR is all about writing press releases? 🤦♀️
pitching media? 🤦♀️
getting coverage? 🤦♀️
for me it is a loooot more.
it is about getting to know your vision.
your business.
your goals.
so we can find and create the stories to tell, together. as partners.
so yes, it started as a PR consultation, and turned into a mini clarity session.
clarity first.
PR second.
that’s how the good stories are born. 🥳
Groundbreaking.
if I see one more post announcing this as the big revelation, I might book a session with my ChatGPT therapist to process the shock. 😶🌫️
sarcasm aside, this is exactly why I keep researching how AI is actually used in PR,
because the real question isn’t AI vs. human, but it’s how, when, and why we use it without losing trust, authenticity, or common sense.
if you’re experimenting with AI in comms or have a story worth unpacking, my DMs are open.
Let’s talk substance, not hype.
looking for a good resolution for this year as a #pr pro?
let me give an idea:
This year I won't spray and pray. I will do my research and reach out to the right journalist with a tailored story.
happy new year!
💸 Would you pay 10K+ for a PR agency… or actually learn the game yourself?
From 2026, take control of your brand.
Build it with intention.
I’m giving you 7 PR tips in 7 weeks, for FREE. That’s literally 10K+ value if you’d hire an agency. But instead? You’ll learn, apply, and understand the game yourself.
Seriously… what else would you want? 🤔
(PS: Want a little extra? A mentor to run your strategy with? That’s me. Book your FREE 1:1 discovery, let’s chat, quick quick before I disappear for Xmas ;))
no BS PR tips
tasks to complete so you will keep learning
growth and community
i will share 7 PR tips and tasks over 7 weeks for free (yap, for now) with you so you can grow.
get it now: shorturl.at/cgi4o
using AI in your comms campaign?
it all comes down to the same 3 questions you’d use for any tool:
→is it aligned with your brand?
→is it aligned with your audience?
→is it aligned with your goals?
if any of these is a no, then there’s your answer.
you’re welcome.
I help PR agencies rebuild team motivation before burnout hits.
After 10+ years in PR, coaching global teams from New York to Budapest, and becoming a Certified Coach to support PR pros with burnout and motivation -
I’ve learned one thing:
Team motivation isn’t fixed with another team-building day.
It’s not fixed with a pep talk.
It’s fixed with a real system.
Here’s the 3-part framework I use 👇
1/3 Creative Flow Sessions
PR pros don’t lose talent — they lose momentum.
Structured brainstorming reignites creativity and brings the spark back.
2/3 Motivation Coaching
Stress, pressure, imposter syndrome…
PR pros need space to reset, reflect, and rebuild confidence with guided support.
3/3 Industry Intelligence
Empowered teams stay ahead.
They understand:
→ new trends
→ new tools
→ new expectations
…and clearly see where the industry is going.
When your team feels supported,
your clients feel it too.
Comment “MOTIVATED” and I’ll send you my PR Team Energy Reset Intro.
Did you know?
In media relations pitching your story is not the only way to connect with a journalist.
If you wish to build a long-term (and I hope you do!) relationship, you can also:
• Introduce yourself and have a chat about their beat
• Provide an expert to their research topic
• Give further information/opinion on their recent articles
Cheat sheet for your media relations
Have 3-5 key journalist (key for your business / client) with whom you build REAL relationship.
Quality > Quantity
always.
daily reminder:
1 follow up on your pitch is enough.
to the others who send 2+ follow-ups, this is for you guys:
*when* should you send a media pitch?
spoiler: not monday morning. not tuesday morning. not “industry wisdom.”
after countless chats with journalists, here’s the real answer:
there is no magic time.
every journalist has their own rhythm.
one checks pitches at midnight after putting the kids to bed -
so 11pm is actually prime time for her inbox.
the lesson?
stop guessing. start building relationships.
learn your key journalists’ habits → that’s how pitches land.
okay, there are a few new followers, so let me just say what i can help you with:
→ PR agencies: PD sessions for your team: media relations, client relations, pitching, AI in PR etc (anything personalized ;) )
→ Research for your business: with my international research group at METU University we take on research works on: Communications, Management, Sustainability
→ 1:1 Coaching & Mentoring: if you seek guidance with your career or personal life, someone to support you on your journey, I'm here to help you
