Founder & Font Designer @mojomoxapp | 3× Founder | Pro Designer Mission → Empower Startups and Creatives with High-end Branding
New York City
Joined March 2022
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The average company changes its logo every 7 years.
Why? To control your mind.
Here's the dark truth behind every logo change you've seen:
(You'll never see your favorite brands the same way again) 🧵
My take after designing 40+ fonts for logos:
Bold weights are dominate startup branding …
But a medium weight with generous letter spacing often feels more sophisticated and versatile.
Try straying from the pack once in a while.
Btw, fonts are a bit of a superpower.
They’re the cheapest & easiest way to make sure your biz has strong branding.
And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)
I used to think business & design were like oil & water.
But building @mojomox forced me way out of my comfort zone.
Designers: don’t be afraid to venture into business.
Your creative skills + business partnerships can build something amazing.
Btw, fonts are a bit of a superpower.
They’re the cheapest & easiest way to make sure your biz has strong branding.
And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)
Branding isn’t just about visuals.
It’s about emotions.
Understanding consumer psychology is what helps create designs that resonate deeply with audiences.
Btw, fonts are a bit of a superpower.
They’re the cheapest & easiest way to make sure your biz has strong branding.
And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)
Living between NYC and Miami has taught me versatility:
Good typography is about context.
What works for a SoHo boutique would look bizarre on South Beach.
Your font should speak the local language.
Btw, fonts are a bit of a superpower.
They’re the cheapest & easiest way to make sure your biz has strong branding.
And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)
Ever notice how luxury brands rarely use pure black in their logos?
Try #2C2C2C instead of #000000.
Your eyes might not consciously spot the difference, but your brain reads one as sophisticated, the other as default.
Btw, fonts are a bit of a superpower.
They’re the cheapest & easiest way to make sure your biz has strong branding.
And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)
Why do banking apps feel ‘trustworthy’?
It’s often the typography:
• Medium weights
• Precise letter spacing
• Slightly condensed fonts
Your brain reads this combo as ‘stable’ before you even process the words.
Btw, fonts are a bit of a superpower.
They’re the cheapest & easiest way to make sure your biz has strong branding.
And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)
Design hack:
Whitespace isn’t empty space.
It’s room for your audience to breathe, observe, and connect.
Btw, fonts are a bit of a superpower.
They’re the cheapest & easiest way to make sure your biz has strong branding.
And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)
The latest Mojomox font has 6 alternate characters just for ‘a’.
Overkill? Maybe.
But logo designers thrive on having a variety of character designs to choose from.
Give them options where it matters.
Btw, fonts are a bit of a superpower.
They’re the cheapest & easiest way to make sure your biz has strong branding.
And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at fonts.mojomox.com — check it out :)
This is Charli XCX.
She turned a boring color into a $50 million marketing phenomenon.
Her “brat green” campaign made fans watch paint dry for 24 hours straight on TikTok.
Here are the 7 genius marketing moves she used to break the internet: 🧵
I hope you’ve found this thread helpful.
Follow me @SaskiaKetz for more.
Like/Repost the quote below if you can:
I’m Saskia!
I’m an ex-agency owner who built a DIY logo app during COVID-19.
Now, I run a font shop that outperforms it! fonts.mojomox.com
Advocate for lean branding, design simplicity, and empowering creatives to make their brands stand out without breaking the bank.