instagram: @carolinescheu & @studio317c ball state university alum Director of Creative & Digital Strategy @ballstatewbb
Indiana, USA
Joined August 2018
- Tweets561
- Following196
- Followers312
- Likes2.6K
almost that time 🤗👩💻👩🎨🎨💻🤍
26-27 Home Schedule Poster ⭐️🍿🎬
Designed by @ScheuCaroline
Available November 2nd vs Arkansas State.
#ChirpChirp x #AllInOnRed
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happy media day 2026😌!!
cardinal nation, i have some cool stuff coming your way this season…#AllInOnRed
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staying home 🤍
Officially official. 🎉
After spending the last four years as our in-house content creator while earning her degree, Caroline is officially staying in Muncie.
Please help us congratulate our new Director of Creative and Digital Strategy!
#ChirpChirp x #AllInOnRed
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Director of Creative and Digital Strategy @ballstatewbb
Kept waiting on that “it’s time to move on” feeling to hit me and it just never did. Something just kept drawing me back to good ol Muncie.
Having a job created specifically for me and being so strongly advocated for as a woman in a male-dominated field was a something I couldn’t pass up.
A huge thank you to Brady Sallee, AD Jeff Mitchell and President Mearns for not only being bought in from day one, but making it a priority to continue to do so.
So, i’m still #AllInOnRed btw
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#neverforget
this was a fast break layup btw.
From her first game that she’s not proud of to All MAC Freshman & Defensive Team….
She had quite the journey this season.
Full episode out later today ;)
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appreciate the love 😁❤️🔥
.@ScheuCaroline is a magician. One of my favorite WBB accounts to see pop up.
The content that she puts out is top notch and the personalities with the team and the coaching staff are captured perfectly.
all familiarity seemed like it graduated last season.
9 new players, 6 freshmen from 5 countries & an entirely new starting 5.
i had NO idea how i was going to tell this teams story.
turned out to be one of the most successful & special “reload” stories in cbb. #AllInOnRed
don’t sleep 📈
+38% from 24-25
+669% from 23-24
+ avg 1.6mil views a month across all platforms
+ the #1 most followed WBB team on Instagram in @MACSports
taking mid out of mid major….
on & off the court.
welcome to cardinal basketball.
#ChirpChirp x #AllInOnRed
back 2 back regular season titles🏆
pretty sure you can still find confetti from last year’s regular season championship in the arena if you look hard enough btw.
see you in cleveland ;)
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BACK TO BACK REGULAR SEASON TITLES 🏆
Your Cardinals are the 2026 @MACSports Regular Season Co Champions.
#ChirpChirp x #AllInOnRed
evolved into coaches go-to shooter.
thank you will never ever be enough.
muncie, you owe me nothing.
can’t wait to keep getting called unc the rest of the season.
happy senior day.
channeled my niche basketball knowledge for this one. shoutout lebron
road to staying at the top of the ladder.
Your 2025 @MACSports Champions are Cleveland bound.
March 11-14th | Rocket Arena
#ChirpChirp x #AllInOnRed
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little moments like these are exactly why you let ur creatives form relationships with the athletes they work with. fyi.
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qotd: what’s a rebuild year
“don’t expect to see last years team”
- @BSUCoachBrady to the media in November.
9 new kids.
6 freshmen.
6 international players.
Entirely new starting 5.
this is not last years team.
& maybe that’s the scary part.
the culture and standards are set in stone.
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randomly sat next to @ElijahPoe4 at the media tables my sophomore year.
we talked basketball + i helped give him insight into @BallStateWBB as he was covering the program.
never thought one day it’d be about me.
building relationships is everything in this field. thank you ❣️
If you have been at a @BallStateWBB game, you have surely seen @ScheuCaroline.
Check out how this content creator took the Cardinals brand to another level while also changing herself. @dn_sports
ballstatedailynews.com/artic…
wish i could send this to freshman year me 🥹💌 📰
Caroline Scheu took Ball State Women’s Basketball content creation to the next level. cardinalmediabsu.com/article…
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