Shayna Macklin (@ShaynaMack) header
Shayna Macklin (@ShaynaMack) profile picture

Shayna Macklin

@ShaynaMack

Consultant | Brand + Social Strategy + Influencer Marketing

 New York, USA
Joined August 2011
  • Tweets10.6K
  • Following2.8K
  • Followers1.1K
I have been looking to hire a Creative Strategist for Hume Health for a while now. And we preferibly need someone who already has had experience working with YouTube/Demand Gen ads. So if you have proof to show the success of work there, please reach out!
8
2
23
2,662
I am hiring for gifted and paid campaign for a GLP-1 provider. Gifted for (qualified) participants interested in being on a GLP-1. L Paid partnerships available for healthcare or fitness professionals who create UGC content. Looking for creators in these niches:
10
5
520
longevity biohacking wellness fitness recovery metabolic health preventative health DM or leave a message below
90
marketingdive.tradepub.com/f…
107
'All brands will rely heavily on technology' in 2024, as the consumer journey evolves - Glossy glossy.co/beauty/all-brands-…
'All brands will rely heavily on technology' in 2024, as the consumer journey evolves

'All brands will rely heavily on technology' in 2024, as the consumer journey evolves

The consumer buying journey has been upended over the last several years, due, in part, to the rise of product discovery on social media, an altered DTC e-commerce landscape and the beauty industry’s...

glossy.co
97
socialmediatoday.com/news/in…
Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

A new way to entice direct sales from your IG promotions.

socialmediatoday.com
59
Diane von Furstenberg For Target Designer Collection | POPSUGAR Fashion popsugar.com/fashion/diane-v…
Shop the Editor-Backed Picks From the Diane von Furstenberg for Target Collection

Shop the Editor-Backed Picks From the Diane von Furstenberg for Target Collection

We're so excited for the DVF for Target designer collection!

popsugar.com
1
156
aspire.io/blog/cost-per-mile…
How Much Do Influencers Charge? What is Right for Your Brand?

How Much Do Influencers Charge? What is Right for Your Brand?

What does influencer marketing cost in 2026? Median influencer rates by platform, follower tier, and niche, from a survey of 1,144 creators.

aspire.io
62
How to create and sustain a hero product's viral moment, according to 3 top brand leaders - Glossy glossy.co/pop/how-to-create-…
How to create and sustain a hero product's viral moment, according to 3 top brand leaders

How to create and sustain a hero product's viral moment, according to 3 top brand leaders

The founders of Lawless Beauty, Mara Beauty and Megababe share the stories and strategies behind the hero products that fuel their brands, including how to nurture and build upon viral moments for...

glossy.co
42
cosmeticsbusiness.com/gen-al…

Gen Alpha is the skin care industry’s newest opportunity, and its biggest responsibility

Gen Alpha are even more passionate about skin care than millennials and Gen Z. But education around positive ageing and skin health is sorely needed

cosmeticsbusiness.com
38
Berry Pebbles Cereal Collabs Were NOT For The Kids 03/12/2024 mediapost.com/publications/a…
Marketing Daily: Berry Pebbles Cereal Collabs Were NOT For The Kids

Marketing Daily: Berry Pebbles Cereal Collabs Were NOT For The Kids

Appealing to adults, the brand continued a partnership with Nike and Lebron James, while exploiting new collaborations with designer Susan Alexandra and Kith Treats.

mediapost.com
48
DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons | Marketing Dive marketingdive.com/news/digio…
DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons

DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons

Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or carry-out pies for damage and dole out coupons corresponding to the level of harm.

marketingdive.com
41
Guinness launches monthlong St. Patrick’s Day marketing blitz | Marketing Dive marketingdive.com/news/guinn…
Guinness launches monthlong St. Patrick’s Day marketing blitz

Guinness launches monthlong St. Patrick’s Day marketing blitz

The brewer’s Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with Ancestry.

marketingdive.com
22
ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck | Marketing Dive marketingdive.com/news/abc-o…

ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck

Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.

marketingdive.com
22
How Hellmann's Expands the Funnel Through Retail Media adweek.com/commerce/how-hell…
How Hellmann's Expands the Funnel Through Retail Media

How Hellmann's Expands the Funnel Through Retail Media

Hellmann’s shares how a retail media campaign expanded the brand’s customers beyond holidays.

adweek.com
41
marketingbrew.com/stories/20…
Why ‘surprise and delight’ doesn’t apply to influencer gifting anymore

Why ‘surprise and delight’ doesn’t apply to influencer gifting anymore

How brands are addressing concerns around product seeding waste.

marketingbrew.com
33
How Gen Z social media managers became the new CMOs fastcompany.com/90827081/gen…
How Gen Z social media managers became the new CMOs

How Gen Z social media managers became the new CMOs

Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could go wrong? Maybe nothing.

fastcompany.com
42
How Gen Z social media managers became the new CMOs fastcompany.com/90827081/gen…
How Gen Z social media managers became the new CMOs

How Gen Z social media managers became the new CMOs

Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could go wrong? Maybe nothing.

fastcompany.com
30
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships digiday.com/marketing/market…
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator...

Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator...

Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year,...

digiday.com
2
44
Amazon Reportedly Will Introduce A Search Concierge In January 10/03/2023 mediapost.com/publications/a…
37
Load more