Rachael

For the launch of Johnny Depp’s Three Hearts Rum, Hudson & Nine transformed the historic Ebell of Los Angeles into an immersive brand experience—cinematic, sophisticated, and unmistakably cool. Deep oxblood draping, amber lighting, vintage-inspired furnishings, custom fabricated bars, and high-impact brand projections created a richly layered world, with subtle references to the rum’s Caribbean origins woven throughout. A museum-style exhibition traced Three Hearts from concept to final bottle, with custom vitrines showcasing prototypes, packaging components, manufacturing artifacts, and design iterations alongside a photography gallery documenting the brand’s evolution. Guests were invited inside the making of it—experiencing the craftsmanship and creative process behind the finished product. hudsonandnine.com/three-hear…