A B2B member organisation, connecting and informing businesses and individuals that serve or have an interest in the mature market.

London, UK
Joined November 2021
Silver Marketing Association retweeted
We've launched our brand new campaign, @AgeWithoutLimit! Through this movement, we will aim to change the way we all think about ageing and support a growing movement of people and organisations working to make society more age-inclusive. Join us today: AgeWithoutLimits.org
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Silver Marketing Association retweeted
The latest Age Action Alliance newsletter is out today - rammed with news and knowledge from members throughout the later life sector - on housing, employment, health and care, finance and social & digital inclusion: mailchi.mp/218547ac3ef3/aaa-…
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Silver Marketing Association retweeted
Panellists from different decades reveal how life has taken an upbeat turn after 50 @SilverMarkAssoc #silvermarketingsummit2023
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Silver Marketing Association retweeted
The latest round up of news & views from the Age Action Alliance's rapidly growing network of members is out - including great pieces on campaigns around pensioner poverty, social care reform and political representation. Plus health, pensions and housing. mailchi.mp/1a82ac766230/age-…
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Silver Marketing Association retweeted
Older adults must be counted in health data. Some stats stop at age 50. #DataEquity is essential for #LongevityEquity. The #GenerationBoldPodcast is covering the topic. Start with rwjf.ws/3mqEdWm the #RWJ SYNOPSIS OF RECOMMENDATIONS.
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Silver Marketing Association retweeted
The older workforce is the future. One in three workers in their 50s and 60s feel their age is a disadvantage in the job market. Join @IpsosUK the @PhoenixGroupUK, @SagaUK and over 40 others by taking the pledge to become an #AgeFriendlyEmployer
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Silver Marketing Association retweeted
New partner | The Silver Marketing Association is a B2B membership organisation that connects and informs businesses which serve or sell to the silver audience. buff.ly/3NmEPpj @silvermarkassoc
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Silver Marketing Association retweeted
This year Paul McCartney performed a three-hour headline set on Glastonbury’s Pyramid Stage aged 80 - the night after the youngest-ever headliner, Billy Eilish, stood in the same spot #25YearsIn25Days
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Silver Marketing Association retweeted
Great to see the UK Greeting Card Association supporting the Better Birthdays campaign Read their blog gca.cards/a-call-for-age-fri… @encore_janine @Canopy_SI @Ageing_Better @OldSchool_Info #AWorld4AllAges @Prog_Greetings @SilverMarkAssoc
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Silver Marketing Association retweeted
The #AgeFriendlyEmployer Pledge is a nationwide programme for employers who recognise the importance and value of older workers. Employers commit to taking the necessary action to help older workers flourish in a multigenerational workforce. youtube.com/watch?v=FG0pygEw…
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Silver Marketing Association retweeted
With urgent labour and skills shortages, the job market is changing. Which is why we're launching a new pledge today for organisations who want to maximise the potential of older workers. #AgeFriendlyEmployer

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Silver Marketing Association retweeted
Housing for older people can tackle loneliness, improve health & wellbeing, reduce pressure on the NHS, & free up homes for younger people - but we have nowhere near enough of it. We urge @lucyfrazermp and @Helen_Whately to launch the Older People's Housing Task Force asap.
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Silver Marketing Association retweeted
"You don't retire from something you enjoy", says David Hamilton in today's Mail. Do you agree?
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Silver Marketing Association retweeted
Perfect conditions for opening night @ChristmasAtHatfieldPark @VisitHertsUK
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Silver Marketing Association retweeted
And on to the next session #FutureOfAgeing
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Silver Marketing Association retweeted
The ‘66 final changed the lives of these fans forever. Where were you when England lifted the trophy? Share your story on the comments 👇 #Saga #66ChangedMyLife
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Silver Marketing Association retweeted
"We need to fundamentally change our thinking and appreciate that it is possible to live lives of connection, value and meaning with disability in later life." ageing-better.org.uk/blogs/d…
Silver Marketing Association retweeted
"I am over 50, why is now the time to start my own business?" 🤔 In our latest blog by Chris Gough, we explore why now is a good time for the over 50's to set up their own business. Read more here - bit.ly/33nx0wJ #silverpreneurs #blog
Silver Marketing Association retweeted
What a great article from The Drum on how older models and influencers are garnering the attention they deserve in culture! 👏 Read more here - bit.ly/3AozhFc #silverpreneurs #agepositive #over50 #successstories