Simplexity specializes in engineering design of new and next-generation products, robotics, workflow automation, and production test tools.
San Diego, Seattle, Portland
Joined January 2016
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As we wrap up this week’s festivities, wishing everyone a Happy Halloween from all our offices and remote teams!
Now go put those costumes to good use this weekend. 👻🎃🍬
#HappyHalloween
If you're in the Portland area, join Dorota Shortell tomorrow night at the 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗔𝗜 𝗶𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲’𝘀 𝗥𝗲𝗮𝗹𝗶𝘁𝗶𝗲𝘀 panel hosted by TAO!
Registration: cvent.me/lbL27v
Join Simplexity and Applied Engineering for an evening of drinks, appetizers, and conversations with people working across robotics, physical AI, and automation.
Registration and approval are required to access the hosted area.
Details & registration: luma.com/c0vqrt0q
If you're attending #RoboBusiness, join us for 𝗧𝗮𝗰𝘁𝗶𝗹𝗲 𝗦𝗲𝗻𝘀𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗔𝗜 𝗘𝗿𝗮!
View the full agenda:
robobusiness.com/agenda/
Register:
robobusiness.com/
Happy International Women in Robotics Day!
If you’re looking for some of the women making an impact in robotics right now, check out, Women in Robotics You Need to Know About 2026, featuring 20 women shaping robotics around the world.
womeninrobotics.substack.com…
Simplexity Sr. Mechatronic Systems Engineer, Andrew Gosline, will be a panelist at @Robo_Business 2026!
Join us for 𝗧𝗮𝗰𝘁𝗶𝗹𝗲 𝗦𝗲𝗻𝘀𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗔𝗜 𝗘𝗿𝗮 moderated by CEO, Dorota Shortell.
robobusiness.com/agenda/
Join us at #RoboBusiness, taking place Oct. 20-21 in Santa Clara! Don’t miss the chance to connect with the brightest minds in robotics, explore cutting-edge technologies, and accelerate your innovation journey.
We will see you at booth 711!
robobusiness.com/
What does it actually take to climb to the top of a technical career — and hold your footing once you're there?
Join us for an unfiltered panel conversation with senior women technologists who've navigated this path.
Location shared with registration:
lnkd.in/gBS4cDjD
🤖 Made with AI
In our latest blog, we explore why even well-engineered products can encounter challenges during the transition to #manufacturing and how #engineering organizations can reduce risk by treating design transfer as a critical part of #ProductDevelopment.
simplexitypd.com/blog/why-gr…
AI is only one piece of the solution.
Physical AI requires hardware that can collect the real-world data needed to train and improve AI models, along with systems that can reliably sense, process, and interact with the physical environment.
Learn more:
simplexitypd.com/product-dev…
Why start firmware from scratch every time?
SNAP2 is our proven firmware framework that helps teams reduce risk, accelerate development, and get products to market faster.
Learn more:
simplexitypd.com/embedded-fi…
Congrats, @agilityrobotics!
"We have commercialized."
Our CEO Peggy Johnson, in @TechCrunch, on what sets Agility apart.
Read more: techcrunch.com/2026/07/17/ag…
Thank you @TimFernholz
#PhysicalAI #FutureOfWork
We can't wait to see you at the @AutomateShow next week! Make sure you connect with our CEO, Dorota Shortell, and Director of Business Development, Scott Jarnagin, if you'll be attending North America’s largest robotics and automation event.
In "𝗔 𝗙𝗶𝗿𝘀𝘁 𝗦𝘁𝗲𝗽 𝗳𝗼𝗿 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗠𝗖𝗔𝗗", we examine how AI can add value throughout the mechanical design process and why the first applications of generative MCAD focus on assisting engineers, not replacing them.
Learn more:
simplexitypd.com/blog/a-firs…
Great founder spotlight by Elevate Capital featuring Dr. Patricia Buehler, MD, MPH, co-founder and CEO of @OsheruZiplyft!
Congrats to Patty and the entire Osheru team on their continued success!
elevate.vc/ziplyft-by-osheru…
Our VP of Engineering, shares key takeaways from the @hardwarefyi Kinetic conference. Learn how AI is being applied in product development, from automated design reviews to generative design and tighter integration between design and analysis tools.
shorturl.at/IIpIq
In our blog, 𝗗𝗠𝗔-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗪𝗠 𝗳𝗼𝗿 𝗛𝗶𝗴𝗵-𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆 𝗦𝘁𝗲𝗽𝗽𝗲𝗿 𝗠𝗼𝘁𝗼𝗿 𝗖𝗼𝗻𝘁𝗿𝗼𝗹, Sr. FW Engineer, Tony Mueller, walks through how to offload pulse generation entirely to hardware using DMA, thus freeing up CPU bandwidth.
simplexitypd.com/blog/dma-dr…
We're getting excited for the Oregon Innovation Showcase in Portland this upcoming Monday and Tuesday!
If you'll be there helping to drive innovation forward, make sure you say hello to our CEO, Dorota Shortell.
socialenterprisesinc.swoogo.…
We're getting excited for the @AutomateShow, North America’s largest #robotics and #automation event next month in Chicago!
Who else is attending? Let’s connect!
#AutomateShow2026 #Automate2026
youtu.be/dFVIQ1Psbn8?si=X2yL…