Charting growth strategies that outpace your ambitions. Join forces with our award-winning digital marketing agency, make your vision of tomorrow come to life.
Joined April 2020
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Creativity in B2B messaging can make a brand stand out and demonstrate empathy and solutions-oriented thinking. Successful B2B marketing uses these elements to build strong connections with large companies and industry leaders
@mediaupdate #B2B #branding
bit.ly/3y1HTnu
Digital video ad spending will exceed $62B this year, a 16% increase from last year, per the IAB. Free ad-supported streaming TV ad spend rose to 51%, aligning with virtual multichannel distributors (55%) and streaming platforms (53%).
@martechismktg
martech.org/digital-video-ad…
Purchased intent data can be misleading. Analysing engagement over time, frequency, and specific offers helps distinguish genuine interest from mere curiosity, guiding more effective sales strategies and relationship building.
@martechismktg #b2b
martech.org/why-b2b-marketer…
Finding your message can be challenging, but LinkedIn ads and Campaign Manager ensure the right people hear it, generating leads, traffic, and engagement. Learn more in our new blog!
#smallgiantsagency #blog #advertising #linkedinads #b2b
bit.ly/3Y3hdgB
While third-party cookies enable relevant ads, they pose privacy risks by collecting and sharing data without consent, leading to ad fatigue and security concerns.
Check out our blog on The Impact of Third-Party Cookie Depreciation on Advertising - bit.ly/3VrhU0m
Modern marketing personalisation goes beyond simple tactics like inserting a customer’s name into emails, but aiming to create truly tailored experiences. Key strategies include understanding the data and telling authentic stories.
@Forbes
bit.ly/3XYyuYl
Fun fact about our Bishopsgate office: It's in London's financial district, near historic streets like Walbrook, King William, Lombard, Cornhill, and Threadneedle. A commerce hub since Roman times, we're proud to be in such a prestigious and historic part of London 🏛️ 🏢
In GA4, engaged sessions last 10+ seconds, include key events, or have multiple pageviews. Properly configuring GA4 to track key events and adjust session timers helps accurately interpret and improve bounce rates, reflecting true engagement.
@sejournal
bit.ly/2I89CmU
LinkedIn is at a turning point with increased user engagement and rising ad revenues. Creators are leveraging sponsored content opportunities, a new avenue for platform monetisation, attracting both B2B and B2C marketers.
@YahooFinanceUK #B2B #LinkedIn
yhoo.it/4eQssis
Younger B2B buyers prioritize seamless interactions and favor digital self-service platforms. They expect tailored marketing messages, requiring advanced analytics and AI tools for effective targeting. Find out more from @digitaljournal
#b2b #genz
digitaljournal.com/business/…
Social media platforms invest in AI to improve search relevance and user experience, adding features like advanced filters, geographical search, and autocomplete, as visual search booms.
Find out more in our blog - bit.ly/3W0xEt7
#b2b #socialmedia
Hyper automation revolutionises B2B marketing by integrating AI, machine learning, and RPA to automate repetitive tasks, enhance data-driven decision-making, and improve the quality and efficiency of marketing campaigns.
@martechcube #B2B #AI #automation
martechcube.com/3-game-chang…
Embracing creativity in B2B can lead to higher profits, increased market share, and stronger brand visibility. @cmswire brings a few examples of creative B2B campaigns.
#B2B #digitalmarketing #creativity #digitalmarketingstrategy
cmswire.com/digital-marketin…
For B2B brands, omnipresence builds trust and authority through a constant presence. Use content like white papers and webinars to position your brand as an industry leader and nurture long-term relationships.
@Forbes #b2b #digitalmarketing
forbes.com/sites/forbesagenc…
Some of the steps of maximising marketing and sales ROI include - aligning marketing and sales teams, using marketing automation tools and continuously optimising to gain competitive advantage and profitability.
@martechcube #digitalmarketing #b2b
martechcube.com/driving-b2b-…
Despite its "old-fashioned" reputation, email marketing offers a personal, trusted, and cost-effective approach that often outperforms newer digital marketing tools. Find out more below.
@Forbes #b2b #emailmarketing #digitalmarketing
forbes.com/sites/forbesagenc…
Sneaking in some Euro Championship action during the workday. We love these office breaks! ⚽
#officelife #londonoffice
Due to privacy concerns and regulatory changes, browsers are phasing out third-party cookies, disrupting the advertising industry and requiring new methods.
We cover the impact of third-party cookie depreciation in our new blog. Check it out below!
bit.ly/3VrhU0m
Social listening on @Reddit involves tracking brand mentions to gain raw insights for improving marketing strategies. It requires a thoughtful strategy and effective use of the insights gained. Here are some suggestions on how to get started.
sproutsocial.com/insights/re…
Choosing the right pay-per-click ad network is crucial for successful advertising campaigns. Each network has unique features, targets different audiences, and excels in specific areas. @seland brings the list of 8 best ppc networks to choose from.
searchenginejournal.com/best…
