Researching social movements to understand their impact. You can also find us at @socchangelab.bsky.social

UK
Joined September 2023
People were least concerned about the risk of human extinction from AI. Of all the risks we tested, it was in last place. But reading about AI-enabled warfare substantially increased concern about extinction risk, implying talking about autonomous warfare is a promising way in.
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We also tested which AI risks make people most willing to take action (share information, donate, contact their MP, or join an organisation). The answer: environmental harms from AI.
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We tested 11 AI risk framings. Only 1 area shifted people on every measure of general concern about AI, as well as connected measures such as voting intentions: AI-enabled warfare. As autonomous weapons are being deployed at industrial scale, the public is paying attention.
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Our Director @SamNadel spoke to Canada's national public broadcaster, @CBCNews, about Gaza and whether protests can really make a difference: youtube.com/watch?v=y8gjylfL… #Protest #Gaza #SocialChange
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2/ We found that effective campaigns use three big strategies: 💸 Squeezing the money 📉 Reducing social licence ⚖️ Protecting & enforcing Each one includes multiple tactics — and the most impact comes when they combine.
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🇬🇧 In the UK, Just Stop Oil's protests were associated with a 0.34 point uptick for the Green Party. However, the anti-climate Reform UK also trended towards a rise in support, indicating a more polarised response. 5/7
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🇸🇪 In Sweden, actions by Återställ Våtmarker (Restore Wetlands) were associated with a 0.45 point rise for the Center Party and a 0.79 point increase for pro-climate parties overall. 4/7
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🇩🇪 In Germany, protests by Letzte Generation (Last Generation) were associated with a 0.19 percentage point increase for Die Linke and a 0.44 point decrease for the anti-climate AfD. Overall, pro-climate parties saw a 0.33 point boost. 3/7
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Here are some important 'success factors' in one handy table 2/4
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We'll be at the Vegan and Animal Rights Conference in Manchester this weekend, exploring the future of the animal advocacy movement in the UK and beyond. If you're at the conference and want to connect—say hi to our Director, @SamNadel , on the Whova app #VARC #VARConference
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