Former London #digital agency MD turned country dweller, mum and consultant in customer experience, online #branding and #contentmarketing
Kimbolton, England
Joined July 2015
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What makes a consistent brand and why is it so important?
To quote @JeffBezos ‘Your brand is what other people say about you when you’re not in the room’
Too true - make sure you leave them with a positive perception.
6 Top Tips on how to be consistent 👇🏻
imsarahbutler.co.uk/post/how…
🌟Let's talk Stories🌟
Why did LinkedIn drop them and why should you be creating them?
linkedin.com/posts/imsarahbu…
#LinkedInStories
A really comprehensive guide to Dark Mode and how the colours you use in #UI can promote calm, improve experiences and even save your battery.
Dark Mode UI: the definitive guide > ow.ly/pTLz50Dxt1p
by Atharva Kulkarni
#ux #ui #uxdesign #uidesign #productdesign #prototype #webdesign #appdeskgn #darkmode #colour #color #mobile #colorpalette #visualdesign #tutorial #learnui #userresearch #uxresearch #design
Recommendations via LinkedIn @NikkiJCochrane as the character limit was holding me back 😉
linkedin.com/posts/imsarahbu…
Interesting article @ContentCal_io. I’d be interested to hear whether social media managers are measuring Facebook success by engagement rate in 2021? I guess if your objective is engagement (🤷🏼♀️) but is it post engagement these days? contentcal.io/blog/what-is-a…
This is interesting @NikkiJCochrane - I wonder if timing plays a factor?
I actually really like the concept of Clubhouse but with the work/homeschool juggle many working mums are facing just now, I wonder if they have the time to listen (uninterrupted) right now?
I had auscultate in my head but I’m pretty sure that’s a medical thing. Is that even right? Too late?!? We’d have to substitute Tom either way - #listeningbob. Equally inane 🤣
New on the blog: User Personas. What are they? Do you need them? How are they used? And why are they such a great starting point for SMEs when developing a marketing strategy?
imsarahbutler.co.uk/post/use…
#marketingtips #marketingstrategy
Why thank you @online_linked. Followed back. 🙋♀️ #clubhouse newbie over here so looking forward to getting into more chats soon
@sd_optimum @littlepicklesmk @listalbot @SocialButlerfy @charlie_crispy @ymodebiyi Thanks for networking with us in our Clubhouse room "Relaxed Business Networking" and for all that you bring to the room. We are following you here and on Insta (if you have an account)
On #clubhouse? Let me know your usernames and let’s chat all things marketing / digital / content... oh and definitely hit me with your room recommendations. Why thank you!
I’m constantly confused about image rights - and music for that matter. Do you ever ‘own’ the assets you use in branding either 🤔
Aside from that I’m a firm fan. It’s a great resource for in-house marketers too
@canva #graphicdesign #marketingmanager
It's a constant work in progress and there's always something new to learn and then of course they through you a curve ball. See what we did there 😉 #canva #socialmediamarketing
Lots of value in following this. I like to think I know @canva but I’m sure I will learn lots from the clever folks at @DigitalMumsHQ #contentmarketing #DigitalMarketing
#12DaysofChristmasCanva🎁
@canva has an array of tools to help your graphics & Stories stand out, But do you know how to use them? Join us for the next 12 days whilst we share 12 #toptips for getting the most out of #Canva✨
workthatworksacademy.thinkif…
#socialmediatips #1stDecember
Instagram is visual - you can’t get away from that. But you don’t have to be a photographer to craft good content.
Here’s my 8 top tips to what makes a great Instagram post imsarahbutler.co.uk/post/wha…
#instagrammarketing #socialmediamarketingtips
Some great tips on starting a #blog in 2020 from @TheSocialMs - most important to know your audience and check how crowded the space is before you commit. Have you taken the plunge and started a blog? Has the lockdown helped or hindered? blog.thesocialms.com/start-a…
The kids have taken their mums by surprise for sure but I think it’s also the reaction of the first mum which adds to the ‘inconvenience’ of the child coming in. Maybe if she’d have smiled and said something like ‘lockdown life’ it may have played out differently @DigitalMumsHQ
Interesting to see how Sky & BBC news handled the child interruption on live TV so differently, with @BBCNews newsreader Christian Fraser coming out on top for sure👏 🙌! Would Sky's Mark Austin have reacted in the same way if it was a man we wonder🤔?
#workingmums #lockdownlife
Look out for @Google’s new Video Series to Help Businesses Maximize Their #DigitalMarketing Opportunities - launching in early June via @socialmedia2day socialmediatoday.com/news/go…
Sarah Butler retweeted
📢We've got funding for 250 FREE places for mums who want to upskill in digital👩💻. We want to help those in at risk sectors: retail, customer service & sales as well as some administrative roles within those sectors. 🙏#RETWEEET & share
digitalmums.com/blog/free-di…
#COVID19 #Retail
So cute! Well done @KensingtonRoyal - a lovely time to share a very personal pic of the mini royals #clapforourcarers #clapforNHS
To all the doctors, nurses, carers, GPs, pharmacists, volunteers and other NHS staff working tirelessly to help those affected by #COVID19: thank you.
#ClapForOurCarers #ClapForNHS
This 👇🏻. Couldn’t agree more - Starting conversations with the right people and setting realistic KPIs is the only way to measure marketing.
‘Things I Wish Business Owners Would Realize Before Hiring A Marketing Consultant’ by Luke Kinton link.medium.com/WXzRCaBz84 #marketing
Some brands just get how to respond in a crisis. No inappropriate humour, no direct self-promotion, just creative branded content and a message of solidarity. Bravo @GuinnessGB #creative folk
