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A digital marketing agency specializing in online advertising, search engines, social media and data-driven strategy. Tweets by @kgrandia

Joined June 2014
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After making “Views” the primary metric of focus for creators last August, Instagram is now adding some new views-related metrics to help Reels creators hone in on the right elements. #socialmedia #advertising socialmediatoday.com/news/in…
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Time for a quick check in on the U.S. TikTok sweepstakes, with another player looking to refine its offer to acquire the U.S. operations of the short-form video powerhouse. #digitalmarketing #media socialmediatoday.com/news/pe…
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It may not have reached a billion users just yet, but Meta’s decided to launch ads on Threads anyway, with initial testing to begin with selected users/brands in the U.S. and Japan. #advertising #media socialmediatoday.com/news/me…
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Sensor Tower has published its latest “State of Mobile” report, which provides an overview of key app usage trends and shifts, which could help to inform your strategic approach. #socialmedia #tech socialmediatoday.com/news/se…
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As of Saturday afternoon, TikTok is now sending out a notification to U.S. users that it will indeed be forced to “temporarily” become unavailable in the region due to the U.S. Government’s forced sell-off bill. #socialmedia #advertising socialmediatoday.com/news/ti…
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LinkedIn’s launching some new, AI-powered tools for job seekers, with a new “Job Match” tool on job listings, that will show you how you can improve your chances of getting a specific role, and a separate recruitment AI agent. #marketing #tech socialmediatoday.com/news/li…
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Following a week of controversy for Meta, in which it changed its policies on acceptable speech and fact-checking, Instagram chief Adam Mosseri has today outlined IG’s top priorities for 2025. #marketing #media socialmediatoday.com/news/in…
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Reportedly, Chinese government officials have been exploring the possibility of Elon Musk taking control of TikTok in the U.S., as a means to keep the app available to American users. #socialmedia #advertising socialmediatoday.com/news/ch…
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AI is here, AI is everywhere: Top companies, governments, researchers, and startups are already enhancing their work with Google's AI solutions. #AI #marketing cloud.google.com/transform/1…
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