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Culture is math, not magic.
No Negatrons × Human Connection
→ Hire well. Fire fast.
→ Make space for real connection.
→ Let it compound over time.
Just published a new Rhythms of Scale with a world-class operator who’s designed this formula. And it works.
Shipping culture like code?
A CEO I spoke with last week actually does it:
- Codified culture playbook
- “Feature requests” from employees
- Prioritized backlog
- Launches with changelogs
Not posters. Not platitudes.
Culture as a product.
Designed. Measurable. Improving.
More leaders should think this way.
If you're scaling with intention, this one's for you.
Read + subscribe here:
rhythmsofscale.substack.com/…
Chad’s lens:
“If you're unsure what to do, think about how we’d solve this if it were a bug in our product—because our company is our most important product.”
What Thoughtbot does differently:
- Publishes a living company playbook
- Launches internal changes like product features
- Reserves Fridays to improve the business
- Refreshes cadence before it gets stale
I spoke with @cpytel, CEO of @thoughtbot .
For 22 years, they’ve scaled by treating their company like a product.
And it shows.
Most leaders obsess over their product roadmap.
But what if the company had one too?
Culture. Communication. Cadence.
Built and improved with intention.
That’s what I unpack in the first edition of Rhythms of Scale 👇
If you’re building—or rebuilding—a company, I hope it gives you new useful tools.
And if you’ve built a rhythm worth sharing, I’d love to hear it.
Subscribe here: rhythmsofscale.substack.com
The first post is live.
And tomorrow, I’m sharing a conversation with Chad Pytel (CEO of Thoughtbot) on how they’ve scaled for 22 years by treating their company like a product.
Rhythms of Scale is a bi-weekly newsletter about the real operating systems behind great companies:
→ Communication
→ Culture
→ Cadence
All drawn from the lived experiences of CEOs.
These lessons exist.
But they’re scattered—buried in biographies, investor decks, or passed quietly from one founder to another.
So I started something to surface them.



