What’s the magic word? #GenAI #LLMs or just plain #Ai? Image credit: @ElenaVerna

Do you remember when you joined X? I do! #MyXAnniversary

The answer to getting more business value out of AI is rooted in having a better understanding of data science. My 12th book on data science and AI was published this week, and it’s the work I’m most proud of after all these years… Why proud? Well because of the capabilities it exposes to its readers that simply weren’t possible in any of the 3 prior editions… You see, data, science is an extremely complex topic. In the past, if you were writing a book, you could either explain how data science works, or show readers how to do it using one programming language, but not both well. But now with generative AI, I’m able to explain to readers how data science works and actually show them how to do it themselves using generative AI tools. The complexity involved in coding of solutions has been removed. Yes of course it’s just a high-level view of the topic, but people are actually getting in and executing machine learning models to understand how they work and how they can add value - without having to go in and spend six months to a year learning to program them in python from scratch. I sort of love that. Thank you so much to the incredible team who supported me in getting this book onto the shelves: Elizabeth Stilwell, Colleen Diamond & Vinay Aradhya, MBA - I absolutely could not have done without all of your incredible contributions. And massive thanks to Wiley for the incredible partnership over the last 14 years!! Do you wanna learn how to get excellent at data analysis with generative AI? If so, this book is for you!

Here are the five most expensive words in startup growth, ranked. At five, "once things calm down." At four, "after we raise." At three, "more tools will help." At two, "I'll figure it out." And the single priciest phrase of all: "I'll build it myself." It feels free, and it quie

A startup with zero marketing budget can still build pipeline with these five free tools. ChatGPT free for strategy and copy. Google Sheets as a CRM. Perplexity for research. Apollo's free tier for prospecting. And LinkedIn for one organic channel done consistently. Broke is not

The smartest AI move you'll make this quarter is deleting five tools. Sounds backward, works like magic. Every disconnected tool you rip out makes the system clearer and your decisions faster. You'll save money and your sanity in the same afternoon. Less stack, more system. Subtr

Your traffic dashboard is lying to you about revenue. Brand searches correlate with revenue at 0.91. Organic clicks limp behind at 0.74. Translation: people typing your name predicts money far better than the traffic number you obsess over. So build a brand worth searching for. T

The real goal was always to become a company that operates differently, more than to use more AI. Tools stay temporary. Becoming an operator who can build and rebuild growth systems is the thing that changes your trajectory. Here's the best part: that's a capability, not a purcha

Your real moat in an AI world is embarrassingly boring, and that's why almost nobody builds it. Clean data. A razor-clear ICP. A real point of view. Everyone runs the same models now, so the edge belongs to whoever has the better inputs. The good news: you control all of it. Win

Five AI tools replace a five-thousand-dollar market-research retainer, and you can start today. Perplexity for fast market scans. Claude for synthesis. Google Alerts for competitor monitoring. Reddit and LinkedIn for raw customer language. And Fathom to mine your own sales calls.

Let's be honest about your "AI stack." It's a junk drawer. An automation does one task. A system compounds across many. Most stacks are piles of disconnected automations sitting side by side, praying they add up. They don't. The leverage is in how Data, Intelligence, Workflow, Di

"The truth is..." "Outbound is dead" is lazy advice. Don’t get me wrong, “bad outbound” earned its grave. Signal-based outbound that’s tied to real buyer context works better than ever. The spray-and-pray stuff that AI made cheap to mass-produce is what died. So keep outbound

"This is your sign to..." focus on the fundamentals. Going faster might be the exact thing that’s making you fail. Speed bolted onto a broken funnel just delivers the wrong answer sooner. I've watched way too many founders automate a leaky funnel and then proudly call it “progr

This workflow shaves a full week off our publishing cycle and saves me $750/month. Most repurposing breaks at the design handoff. You send an idea, and by the time you've answered three rounds of questions from your designer (and maybe a copywriter)... honestly, the moment has passed. With Viktor, one long-form piece goes in, and five funnel-mapped posts come out: - 2 TOF posts for reach - 2 MOF posts for trust, and - 1 BOF post for action. He even delivers to me the design briefs, and creates the graphics, with the entire cycle done in 10 minutes. I'm partnering with Viktor on this. He’s the AI employee that works inside Slack and Microsoft Teams and connects to the tools your team already runs. Hire @viktor.com for your team. $100 in credits included, no card. Try out Viktor for free today at: ref.viktor.com/lpierson-li-3 #GTMEngineering #AIemployee #ContentOps

Your future buyers are researching you inside ChatGPT and Perplexity right now. AI chatbots already handle around 4% of all search queries, growing a staggering 180% year over year. So here's the question that should keep you up: when someone asks AI about your space, does your n

Here's where your AI money is going to die: tool sprawl that's leaking context faster than AI can generate it. MIT found those teams get the biggest AI budgets and the lowest returns. They buy tools for flashy visible tasks instead of connected outcomes. Flip it. Start with the o

"Nobody talks about this..." but, the AI agent hype is about to hit a wall. Gartner projects that over 40% of agentic AI projects get scrapped or stall out by the end of 2027. Your feed sells you autonomous armies, but the real industry data shows graveyards. Here's the unsex