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Commerce Specialists with deep product data expertise. B2B & B2C eCommerce, PIM, and platform integrations for manufacturers, distributors & retailers.

Houston, TX
Joined May 2013
Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)Photo by StrikeTru (@StrikeTru)
Most @Akeneo projects stop at Core PIM. Our new one-pager maps every Akeneo Product Cloud module, from supplier file to shelf, and where StrikeTru makes each one pay off.
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Unpopular opinion: you may not need an automotive PIM. You do need a fitment layer. @Akeneopim can be part of that solution with the right fitment strategy. Can your PIM handle fitment? buff.ly/RPeS37q Ask Vik at AAPEX & SEMA (Nov 3–6). #AutomotivePIM #PIMforAutomotive
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30,000+ auto key SKUs on @BigCommerce, @NetSuite for ERP, @akeneopim for product and fitment data, @Searchspring for YMM search. Get the PIM + BigCommerce playbook: buff.ly/k39vT73 Walk through it with Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM
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ACES 5.0 and PIES 8.0 landed in April 2026. The changes reach DAM, packaging, compliance and logistics teams, not just catalog. → Get the six-step migration plan: buff.ly/bBoDYFd Planning the move? Meet Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM #ACES
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Exploded views scored 1.10/5 in our auto parts audit, the lowest of any fitment area. Parts-finder tools are only as good as their fitment data. Explore the parts-finder apps we build: buff.ly/bxCyhny Planning one? Meet Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutoPIM
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Auto parts FAQs scored 1.44/5 in our audit. Comparisons: 1.13/5. AI can draft them, but fitment and specs should never be left to AI. See how we enrich parts data: buff.ly/W53Mgpn Talk AI content with Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM
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Most auto parts marketplace rejections start upstream: missing attributes, bad identifiers, unmapped fitment. Fix them once, in the PIM. Publish fitment to every marketplace: buff.ly/3hLZS2G Suppressed listings? Meet Vik at @AAPEXshow & SEMA (Nov 3–6). #AutomotivePIM
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ERP owns price and inventory. PIM owns attributes and fitment. Commerce owns merchandising. Agree on that, and fixes reach every channel in hours. → See our data ownership model: buff.ly/DEyOhhN Sketch yours with Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM
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Choosing an automotive PIM? Skip the feature lists. Test vendors on your own parts with 10,000+ vehicle applications. → Learn how to choose an automotive PIM: buff.ly/bRp4yP0 Mid-selection? Compare notes with Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM
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In our audit of 998 auto parts pages, every fitment score was below 2.0/5. Fitment lived only in the vehicle selector, where AI can't read it. How we manage fitment data: buff.ly/mmEPrNT Get a fitment review from Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM
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ACES & PIES files that passed six months ago get rejected today. Outdated reference data is the most common silent failure. See how a governed workflow cuts rejections: buff.ly/Db3mflm Review rejected files with Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM
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Teams replatform to fix problems that start in product data. In automotive, a product is the part plus every vehicle it fits. See how teams centralize fitment data: buff.ly/WzZ2227 Talk through your catalog with Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM
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AI assistants named the right auto parts merchant in their top 5 only 37.4% of the time. Our audit of 998 pages shows why. Read the full report: buff.ly/ohQGBwF See how your catalog compares with Vik at @AAPEXshow & @SEMASHOW (Nov 3–6). #AutomotivePIM #PIMforAutomotive
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Happy Holidays! 🎄 A big thank you to our amazing clients, partners, and employees for making this year truly special. Your trust, effort, and partnership is valuable to us. Wishing you all a joyful holiday season and a bright, prosperous New Year! 🎉
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Thrilled to be at the @BigCommerce Summit, connecting with amazing partners and agencies! #BigCommerceSummit #PartnerPower #BigCommerce #StrikeTru #eCommerce #Ditgitaltransformation
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Exciting news! Our BigCommerce Multi-Storefront (MSF) Migration Solution is now on the BigCommerce App Store! Automate the migration multiple stores into one Multi-Storefront today. Check it out! - buff.ly/3R5Y5um #BigCommerce #MSF #DataMigration #AppRelease
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Boogey Lights ( @boogie_lights ) @BigCommerce Node compiler and SCSS update is a success! 🎉 Now they can seamlessly update content for their latest product launch. Learn more: buff.ly/3y5C7AJ #BigCommerce #NodeCompiler #SCSSUpdate
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Ballymore Safety Products partners with StrikeTru for a rapid digital transformation journey, transitioning from a legacy PIM to @Akeneo Enterprise PIM! #AkeneoPIM #BigCommerce #DigitalTransformation #Akeneopartner #Akeneoexperts #StrikeTru
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Pilot Coffee Roaster's @BigCommerce Node compiler and SCSS update is a success! 🎉 Now they can seamlessly update content for their latest product launch. Learn more: buff.ly/44yUQ3N #BigCommerce #NodeCompiler #SCSSUpdate
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Thrilled to announce our latest win in the automotive industry! Spearheading a digital transformation effort to simplify legacy enterprise data, streamline processes, and enhance digital experiences. Stay tuned for updates! @akeneopim @BigCommerce @NetSuite @Searchspring
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