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Chicago, IL
Joined April 2010
Mike Sullivan retweeted
There is no replacement for .org. It represents trust, authority, and there is no alternative. Nobody is or can be a replacement for that extension. From @andrewrosener "Other than .com it's the only one with a real moat around it" Another clip from this week's @DomainSherpa.
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Misspelling risk matters too. A company shouldn’t have to repeatedly spell its own domain during phone calls.
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Pronunciation problems are often underestimated. If people hesitate before saying the name, the brand may have a problem.
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I would never buy a domain simply because it has a certain number of letters. Patterns can help, but meaning matters more.
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A seven-letter domain that communicates nothing can be weaker than a twelve-letter domain that instantly makes sense. Short is valuable when the shortness actually improves the name.
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The cleanest domains often carry more meaning with fewer characters. Character count alone isn’t the goal. Efficiency is.
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Brand education is expensive. A domain that reduces the amount of explaining a company needs to do can have real value.
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There is a reason ordinary words keep producing extraordinary domain sales. People already know what they mean.
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Another clue is whether customers use the term, not just marketers. Words customers already understand are easier to build brands around.
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One clue that a new term has staying power is when several unrelated companies start using it independently.
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Mike Sullivan retweeted
Replying to @GritBrokerage
@GritBrokerage, a top-tier global domain brokerage and top-10 domain @Escrow_com leader, has been named the exclusive broker for Chat.si (owned by a Slovenia-based seller). .ai & .si They once brokered Wisdom.ai for $750,000 #ai #si @michaelrlaw
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Mike Sullivan retweeted
A keywordai .com with a $17m raise
🏛️ Company: Sunlight AI 🔗 Website: sunlightai.com 📊 Amount: $17.4 Million 🔄 Round: Seed ⚙️ Industry: AI, Healthcare 🌍 Location: 🔒 Get Pro 🤝 Investors: 🔒 Get Pro 👥 Decision Makers: 🔒 Get Pro
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New terminology sometimes enters company language before it enters aftermarket pricing. That gap can create opportunity. The hard part is figuring out which terminology will stick.
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I like checking how frequently an emerging term appears in corporate press releases. Businesses can reveal their future vocabulary before domain investors notice it.
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Look at contracts, conferences, software tools, job openings and acquisitions. A lot of good domain research happens outside the domain industry.
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A domain category becomes more interesting to me when companies are already spending money around the underlying term. Commercial behavior is more convincing than social media excitement.
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I would rather be early to real demand than early to investor hype.
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Domain investing has no shortage of supply. The challenge is finding demand strong enough to support that supply.
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