Sunscreen (@SunscreenSPF30) header
Sunscreen (@SunscreenSPF30) profile picture

Sunscreen

@SunscreenSPF30

taco vendor

Joined June 2021
  • Tweets1.1K
  • Following250
  • Followers1.9K
124Media
Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)Photo by Sunscreen (@SunscreenSPF30)
My customer survey helped me scale to 3000 paid subscribers in 3 weeks. Download for free, duplicate a copy. AMA docs.google.com/forms/d/1_8b…
Image from Sunscreen (@SunscreenSPF30)
9
28
4,589
b2c isn’t abandoned. just quietly evaluating who actually brought in revenue vs who brought in screenshots
Image from Sunscreen (@SunscreenSPF30)
Sherry Jiang (@SherryYanJiang) profile pictureSherry Jiang
@SherryYanJiangMar 23
b2c is weirdly abandoned rn. not bc there are no opportunities, but bc ppl convinced themselves there aren’t.
1
315
You’re 1000% corrects Around $300K MRR Assuming all marketing are turned off Your monthly net profit would slowly drop til around $60k And it will stay there for years I can confirm
sina sinry (@SinaSinry) profile picturesina sinry
@SinaSinryMar 23
4 months ago, I reached $98k MRR with paid ads while staying at daily breakeven before Apple fees. My payback period was 3.5 months. I have had paid ads turned off completely since January, with no organic activity at all, and I am still doing around $35k per month. Does that mean if I scale my app to $1M MRR with paid ads at daily breakeven on spend, excluding fees, then if I turn off the ads, I could still be doing around $300k MRR in net profit?
Image from sina sinry (@SinaSinry)
5
719
bro one of this category defining startups did not grow by begging Uber, heard of them? early incentives referral bonuses cashbacks all paid marketing t say paid ads = weak product ignores reality you need to watch Super Pumped
Image from Sunscreen (@SunscreenSPF30)
Bill Gurley (@bgurley) profile pictureBill Gurley
@bgurleyMar 22
Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04…
The Dangerous Seduction of the Lifetime Value (LTV) Formula

The Dangerous Seduction of the Lifetime Value (LTV) Formula

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a...

abovethecrowd.com
1
225
one of your portfolio AI company is literally running paid socials atm 🤭 sure, their organic TikTok gets views but views doesn’t means revenue not all views are created equal
andrew chen (@andrewchen) profile pictureandrew chen
@andrewchenMar 21
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you grow or you're just renting your growth
1
256
no generational startup ever spent money to acquire users Uber, TikTok, DoorDash… all organic miracles, amirite? Paid incentives = bad PMF maybe that’s just how we engineer our moat early Shoutout paid UA disguised under “organic” 🫶
Olivia Moore (@omooretweets) profile pictureOlivia Moore
@omooretweetsMar 22
In consumer, paid ads generally = lack of true product market fit I have yet to see a generational startup with largely paid ad-driven growth…
134
bro one of this category defining startups did not grow by begging virality Uber, heard of them? they fund it early incentives, referral bonuses, cashbacks all paid marketing Saying paid ads = weak product ignores reality have you watch Super Pumped 🤭
Image from Sunscreen (@SunscreenSPF30)
Bill Gurley (@bgurley) profile pictureBill Gurley
@bgurleyMar 22
Paid marketing is the crudest game you can play. It’s admitting you have no creativity. And actually restricts your creativity. Fire those that want to spend more. abovethecrowd.com/2012/09/04…
The Dangerous Seduction of the Lifetime Value (LTV) Formula

The Dangerous Seduction of the Lifetime Value (LTV) Formula

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a...

abovethecrowd.com
171
Sup @sarabahri 🫡
1
55
My second b2c app made $7,000 MRR in 10 days. You got question? I’ll answer them here Hope it could help at least one person on X
Image from Sunscreen (@SunscreenSPF30)
1
3
245
Well done king 👏
Sahil (@sahilypatel) profile pictureSahil
@sahilypatelMar 17
10m views in less than a day 🥳
95
Yessir, a mobile app Financeish.. Budgeting app Only paid ads on meta Thanks @TorneaIon
Torn. Ion (@TorneaIon) profile pictureTorn. Ion@TorneaIonMar 17
Replying to @SunscreenSPF30
You have some phenomenal results here. Is it a mobile app? Approximative niche? Your distribution channels? Maybe I can learn something from you 💡
3
272
What’s up fam. Where my Singapore hacker at?
2
284
Thought andromeda was the problem but was a backend error
Image from Sunscreen (@SunscreenSPF30)
432
do i pay $20 cursor or lovable? i just wanna least times i have to verbally abuse it for a good output asking for a friend ofc 👀
3
5
1,568
day 0: redo onboarding flow same PASO formula new software took some time to get used to first organic video posted felt cute $0 mrr
2
1,324
you are at risk if you’re thinking of not paying 30% of your app revenue? prepare to get flagged as insecure and risky app apple: hold my beer rt for visibility
Image from Sunscreen (@SunscreenSPF30)
Viktor Maric (@maric_viktor) profile pictureViktor Maric
@maric_viktor12 May 2025
first time seeing this. Apple will punish the apps with external payment system
Image from Viktor Maric (@maric_viktor)
1,453
@MugoScales surf scale
1
528
copycats scaling your first $50k mrr win to $1.2M ARR cash in bank in 30 days don’t believe me, you won’t believe me $26 CPM <0.3 ROAS 120k/mo net profit what will you do to net $3k/day, cash hand over fist?
1
11
1,570
my mvp was a google spreadsheet 😭 those who had seen my mvp lol at moi ykyk
Pranav (@PranavDHQ) profile picturePranav
@PranavDHQ4 May 2025
True definition of an MVP. One problem. One core feature. CalAI Version 0.00
Image from Pranav (@PranavDHQ)
2
10
1,539
you have $10 MRR b2c utility consumer app? offer user shorter but still realistic timeline to hit goal long-lasting change > reliance on a quick fad = more appealing for users trying to achieve their goal for a specific eve
4
656
€28.8k ARR in 20 days zero onboarding funnel yet CVR at 11% fun lil side quest
Image from Sunscreen (@SunscreenSPF30)
This quoted post is unavailable.
Try viewing anyway · View on X
4
24
5,760
Load more