mail industry leaders who have come together to promote large scale sustainable change within the mail value chain
Markham, Ontario
Joined November 2021
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Missed Our Seminar “The EPR Update: Costs, Compliance, and Clarity for 2026”? The Recording Is Now Available - mailchi.mp/sustainablemailgr…
We’re back, with an EPR Update!!! Book now for: “The EPR Update: Costs, Compliance, and Clarity for 2026” October 20th, 2:00PM ET - mailchi.mp/sustainablemailgr…
We’re back, with an EPR Update!!! Book now for: “The EPR Update: Costs, Compliance, and Clarity for 2026” October 20th, 2:00PM ET - mailchi.mp/sustainablemailgr…
Reminder - Smart Data, Sustainable Mail Wednesday February 11th @ 2:00PM - mailchi.mp/sustainablemailgr…
Reminder - Smart Data, Sustainable Mail Wednesday February 11th @ 2:00PM - mailchi.mp/sustainablemailgr…
A Guide to Reducing Plastics in Direct Mail - mailchi.mp/sustainablemailgr…
A Pathway to Reducing Plastics in Direct Mail - mailchi.mp/sustainablemailgr…
Leading the Future: Canada Post's Sustainability Commitments - mailchi.mp/sustainablemailgr…
We are excited to have @TwoSidesNA join us on our mission, we look forward to working with them extensively.
Steve Falk: Our industry should focus on the outcomes - for example, better targeting may lead to few printed pieces, but they will be more impactful for the customer. #SMG #sustainability
Holly Denson-Camp: Communicating both sides of an issue - for example, certain purchasing decisions - helps to put the decisions in contect and builds employees engagement. Businesses shouldn't forget about have fun with their activities. #SMG #sustainability
Richard Kouwenhoven: The COVID period was a major interruption to engagement and business are beginning to build back to higher levels of sustainability engagement. #SMG #sustainability
Richard Kouwenhoven: Regular engagement with staff through a newsletter, town hall meetings, and a green team will help ingrain sustainability in the company's culture. #SMG #sustainability
Holly Denson-Camp: Having a sustainability person on the floor is a major boost for a company, helping internal initiatives and customer outreach. Green teams are also important. #SMG #sustainability
Steve Falk: Regular, high-frequency communication with the staff is key to keeping up momentum for a business. #SMG #sustainability
Richard Kouwenhoven: The risk of green washing is high if a business doesn't have clear environmental goals and initiatives. If you're not sincere, you'll produce green-washing. #SMG #sustainability
Holly Denson-Camp: Two causes of worry: the current technology platforms will be with us for a while, and printers depend on customers' demands. #SMG #sustainability
Steve Falk: Businesses are becoming more cautious about their claims to avoid green-washing. #SMG #sustainability