Nevin deMilliano

Orgs don't benefit from focusing on one or two key social metrics. There's no magic number, & each metric has nuances. The real magic lies in a collection of stats to understand the overall health of the accounts paired with objectives that don't just live & die by numbers.

In the early days of social, obsession over platform nuances & tactics was the key. Today, obsession over unique, entertaining, useful & engaging content is the key. You can’t win if your team isn't built to ideate, create, execute, test & try. We’re playing a creation game.

Social is serious, but it’s simply not that serious. If you work in this space, you represent a brand, and you have to understand that. But brands & orgs also have to understand that people scroll to disconnect & be entertained — have fun, loosen up & let the team take swings.