AI has content marketers skipping best practices and results have plunged swordandthescript.com/2026/1…

"Just because someone organized a parade doesn’t mean you have to be in it." seths.blog/2026/10/the-relen…

Cloaked reports that 89% of respondents withhold their real phone number or email in at least one everyday situation. contentgrip.com/cloaked-cont…

What might David Ogilvy have said to Sam Altman about this? "Read my book." stackedmarketer.com/p/stacke…

Good content = good results. Hard to spot it, but you know when you see it. marketingprofs.com/charts/20… via @ayaznanji & @marketingprofs

So, what's the ROI on those AI assistants? Asking for a CFO friend. marketingcharts.com/advertis… via @marketingcharts

"AI citations" and "AI mentions" are not the same thing: "I'm going to cite your work, but your name will never cross my lips." contently.com/2026/10/20/the…

B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise - B2BMX INSIGHTS demandgenreport.com/blog/b2b…

Over-reliance on AI "narrows the range of ideas we generate and reduces our willingness to engage deeply with its output." demandgenreport.com/demandin…

"AI search is changing how people express their needs, allowing them to ask more complex, specific, and personal questions. For brands, this creates an opportunity to understand customers more deeply..." martech.org/ai-search-is-tur…

"Nearly 70% of CEOs are confident that employees trust them to prioritize their well-being when funding critical business priorities. Only 36% of employees agree." bcg.com/publications/collect…

Thought leadership works because it allows marketing to focus on the customer swordandthescript.com/2026/1…

"By the end of Q2, 21% of B2B marketing decision-makers shared that their budgets had decreased from the levels originally set at the start of the year, compared with only 10% who reported an increase." forrester.com/blogs/greater-…

"70% of CEOs assess marketing through revenue growth and margin, compared with the 35% of CMOs who rank those measures among their top metrics." marketingweek.com/b2b-market…

These Are Brands’ Top Marketing Measurement Priorities marketingcharts.com/customer…

Three Recruiting Technology Companies Have Vanished From LinkedIn | ERE ere.net/articles/three-recru…

Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix. martech.org/your-ai-visibili…

"Few things will cause a customer to immediately request — or demand — a live agent like a bot that misunderstands them." customerexperiencedive.com/n…

Journalists now have an AI reputation and PR is keeping track fastcompany.com/91618237/jou…

"A good story doesn't lead with: We're 20 percent faster. It opens with the villain or foil—the pain, the tension, the existential risk of not changing."marketingprofs.com/articles/… via @marketingprofs

B2B marketing should stop trying to ‘demonstrate value’ and instead “understand what the business values” and “demonstrate marketing’s contribution in those terms” swordandthescript.com/2026/1… h/t @TheDrum @HeinzMarketing @maryleesachs