Tricia McKim (@TAMcKim) profile picture

Tricia McKim

@TAMcKim

Marketing and communications professional, mom and travel enthusiast.

 Kansas
triciamckim.com
Joined January 2009
  • Tweets414
  • Following166
  • Followers159
16Media
Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)Photo by Tricia McKim (@TAMcKim)
Check out my latest article: Writing for the Web: 5 Articles Every Content Creator Should Read linkedin.com/pulse/writing-w… via @LinkedIn

Writing for the Web: 5 Articles Every Content Creator Should Read

As a content creator, I find myself most often writing for the web. From blog posts to website copy, content fuels your online presence.

linkedin.com
Are you leveraging your LinkedIn Publishing articles? Learn how in my latest post. linkedin.com/pulse/three-eas…

Three Easy Ways to Leverage LinkedIn Publishing

There’s a giant opportunity to share valuable content and keep connected through LinkedIn Publishing. LinkedIn’s most recent numbers show around 1 million of LinkedIn’s 500 million users utilize the...

linkedin.com
Storytelling. An age-old practice that will never go out of style. Find out how nonprofits can use storytelling to engage their audiences in my LinkedIn article. #marketing #storytelling #nonprofit bit.ly/2GH41Td
3
I just got done with Building a StoryBrand by Donald Miller. Highly recommend. #goodreads #marketing ow.ly/iOQ430jERxc

Building a StoryBrand 2.0 - StoryBrand

storybrand.com
2
Check out this @HubSpot article on #SEO for your blog. #blogging #marketing ow.ly/769030jER7J

Blog SEO: How to Search Engine Optimize Your Blog Content

Discover what blog SEO is and how you can optimize your blog for search engines, including keywords, backlinks, and content optimization.

blog.hubspot.com
1
Check out tip #3 for stepping up your nonprofit marketing in 2018. Hint: It's all about creating a compelling and quantifiable mission story. #storytelling #marketing ow.ly/yrlR30jEQQR
1
Great @CMIContent article on #contentmarketing for #nonprofits. ow.ly/KvVA30jEQip
1
I found this article on personas/stereotypes interesting. For me, the difference lies in the research backing your persona and your ongoing work to revise and improve the persona. bit.ly/2qzpXuC
1
Register for our April event! Tension Corporation’s Director of Marketing Karen Loggia will discuss her company’s journey to integrate email best practices into internal communications. amakc.com/blog/tips-tricks-t…

Tips, Tricks & Truths: Using Your Email Platform to Connect with Employees - AMA Kansas City

April 18, 2018 | 11:15am - 1:30pmDiscover keen insights on how to integrate email best practices into internal communications to achieve big picture communication goals.

amakc.com
1
1
Do you know why your home insurance may cost more than your neighbor's or your aunt's insurance in a different state? Read my blog post for @selectquoteus to learn why. ow.ly/wvDn30jgY7P
Your website is your online storefront. Make sure you're putting your best foot forward with these tips for writing engaging website copy. #marketing #copywriting ow.ly/hj5p30jgZuk

Creating Engaging Website Copy

One of the best parts of my job is working with smart, motivated clients who "get it." Morningstar Communications has served as an extension of the Tension team for seven years and counting.

linkedin.com
1
Don't forget technical SEO in your content plans. ow.ly/Qk9b30jh0jT

When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank

Content is important, but technical SEO is vital. Follow these 4 tips to make sure search engines can easily and quickly discover your content.

marketingprofs.com
Great tips from @SheriJohns on #storytelling. ow.ly/Kmfs30jh117
3
2
Love this article from Convince and Convert. nitter.gq/jaybaer/status/9819526…
Jay Baer (@jaybaer) profile pictureJay Baer
@jaybaer5 Apr 2018
How can you humanize your brand in order to relate to audiences? candc.ly/2uaiFzB #b2b #content
Image from Jay Baer (@jaybaer)
Looking for ways to get your savings back on track? Check out this article I recently wrote for @selectquoteus. ow.ly/EkTE30jgXBr
A blog is a great way to share educational information with your B2B clients. Checkout my LinkedIn post for tips to creating a successful #B2B #blog. #marketing ow.ly/d2Nn30jgYQp

Five Keys for Successful Blogging

Business blogging has become a key piece of many organization’s marketing mix and serves as an important tactic in the attract phase of inbound marketing. Through well thought-out, educational...

linkedin.com
1
ICYMI: Effective audience personas increase relevancy, boost lead-conversions and net higher profits. Learn more about building personas for your organization in my latest LinkedIn post. ow.ly/trPJ30j7Zf3
1
Testing is key to understanding what words impact conversions. Learn more in this @CMIContent article. ow.ly/kFit30j7ZZG #marketing
Audio as a form of content marketing is on the rise. Check out @jaybaer post to read some fascinating data on podcasts as a marketing tool. #podcast #marketing #content ow.ly/O4j130j7ZRd
2
I'm always looking for aboveboard ways to increase search rankings. Here's a step-by-step guide from Neil Patel. ow.ly/CrSo30j7ZUv #SEO #marketing
1
Load more