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Since 1996, The TRIZ Journal has been the authority in helping business professionals successfully implement innovation within their organizations.

Birmingham, England
Joined November 2011
Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)Photo by The TRIZ Journal (@TRIZJournal)
40P Example: Principle 13, The Other Way Around – gas-safety billboard
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40P Example: Principle 9, Prior Counter-Action – IKEA assembly service billboard
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40P Example: Principle 26, Copying – another great Lego advertising billboard
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40P Example: Principle 37, Thermal Expansion (‘Relative Change’) – Colorado State Patrol tailgating safety campaign
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40P Example: Principle 17, Another Dimension – IBM billboards
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40P Example: Principle 35, Parameter Change – Mini Xenon headlight advertising
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40P Example: Principle 10, Preliminary Action – billboard leading up to the Denver Museum of Nature & Science chocolate exhibition
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40P Example: Principle 7, Nested Doll – Honda Fit advertising campaign
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40P Example: Principle 15, Dynamics – Axe billboard
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40P Example: Principle 1, Segmentation – Oskar Jensen billboard
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40P Example: Principle 17, Another Dimension – Allstate Insurance advertising campaign
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40P Example: Principle 29, Pneumatics & Hydraulics – Calgary Film Festival posters, complete with real tears
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40P Example: Principle 17, Another Dimension – YMCA billboard
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40P Example: Principle 14, Spheroidality – Siemens mixer revolving-door advertising
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40P Example: Principle 35, Parameter Change – Korean Police billboard
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40P Example: Principle 35, Parameter Change – Royal Baking Powder billboard
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40P Example: Principle 2, Taking Out – Cingular advertising billboard
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40P Example: Principle 8, Anti-Weight – Coca-Cola crane-assisted advertising billboard
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40P Example: Principle 29, Pneumatics & Hydraulics – Nationwide Insurance advertising campaign
40P Example: Principle 31, Porous Materials (‘Holes’) – McDonald’s open-window advertising billboard
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