Josh Locatis (@TapRack) header
Josh Locatis (@TapRack) profile picture

Reactionary brands create noise. Intentional brands create gravity.

AZ, USA
Joined June 2009
Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)Photo by Josh Locatis (@TapRack)
Most companies think they have a creativity problem. But they have a thinking problem. A campaign looks good. Everyone is proud. Somehow, nothing moves. That's not a creativity failure. The work was never asked to do anything specific in the first place. open.substack.com/pub/trbage…
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Drift doesn't always enter through incompetence. It enters through growth. Read the article: trbagency.substack.com/p/you…
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Reactionary Brands Create Noise. Intentional Brands Create Gravity. open.substack.com/pub/trbage…
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The world has been divided into two types of people. Those that honor individual choices, and those that want to force their choices on others while someone else holds the gun for them.
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On a @maximdefense #PDX kick so here’s three pics from the pre-release photo shoot.
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Here's a pic with a finger on the trigger and no ear pro... the world must be ending soon. #taprackbangusa #pofusa #longrange #hunting #shooting
For the Galil fans.... IMI 326 with a Dead Air Wolverine silencer! fb.me/91VLb2EHn
Dead Air Sandman-S, RailScales, Surefire, and Parker Mountain Machine make for a pretty cool SCAR 16S.
Rumor has it that some people still own .22 handguns and no suppressor. Is this true? It's unfortunate for those... fb.me/AODXPHi8
The initial ad launching the Maxim Defense CQB stock last year. It really is the best CQB stock on the market.... fb.me/REqZuma1
The initial ad launching the Maxim Defense CQB stock last year. It really is the best CQB stock on the market. #truthinadvertising
The initial ad launching the Maxim Defense CQB stock last year. It really is the best CQB stock on the market. #truthinadvertising
That Bergara BMP and HMR. Just can't get a better bolt gun for the money. fb.me/13hKK9qiO
That Bergara BMP and HMR. Just can't get a better bolt gun for the money.
Maybe bad taste/humor to some, but this is funny.... fb.me/1itMUkxdo
Get to da choppa!!! Maybe he didn't mean it that way.