AccesSurf: A Community of Surfers youtu.be/W7vz3h8MBG4

Livestreaming may be worth considering when: - Your speakers have an important update. - Your supporters live far away. - You want people to give during the event. A well-planned online experience can direct viewers to a clear donation page.

What happens to first-time donors after they contribute?

Getting a donation is the start of a relationship, not the end of one.

Rapid-fire tips to convert your annual report into months of content. Send us a DM to get your free marketing review.

Numbers help people understand the size of your work. Stories help them understand why it matters.

Video accessibility means making videos easier for people with different needs and abilities to watch and understand.

Ask board members who use LinkedIn to follow your nonprofit’s page and share posts. Encourage them to add their own thoughts, rather than simply reposting every update.

Friendly reminder: Your donors are people, too.

A slow nonprofit marketing approval process does more than waste staff time. It delays campaigns, weakens fundraising messages, and prevents your team from doing the work that helps people learn about your mission. The fix is to give everyone a clear role before early on!

Make it easy for search engines, AI tools and real people to understand who you are, what you do, whom you help, and how someone can get involved.

A nonprofit website should answer the questions people have before they decide to donate, volunteer, seek help, or become a partner. If the website does not answer these questions, visitors may leave without taking the next step.

Donor retention is a communications problem. Your team needs a clear way to decide who to contact, what each group needs to hear, and which existing materials can help tell the story.

You do not need to create a campaign every time you want to update supporters. A program video, an impact report, a staff interview or a short explanation can go a long ways.

Many nonprofits focus on getting the next donation. Yet they overlook the relationships behind the money.

If many people visit your mobile donation page but few complete gifts, investigate the form before spending more to drive traffic. Make one change. Record the results, and compare performance over a suitable period.

A donation form should remind people why their gift matters. A supporter may arrive from a fundraising email or social media post. If the donation page gives little context, the reason for giving is less clear.

Google Ad Grants offers eligible nonprofits up to $10,000 a month in in-kind search advertising. Google explains the program here. There is a catch. Of course. Free advertising does not mean people will click your ads, take action, or donate.

Suppose someone clicks an ad about volunteering. They land on your homepage. Then they have to hunt for that one volunteer application. That is silly. It should be easy and clear for people to find the right page.

A sponsorship package often focuses on what the nonprofit needs: Money. The company needs to understand what it gets in return.

Not everyone who attends your gala is ready to make another donation. Offer other ways for them to get involved. The goal is to build a relationship.