Client: 'Give us the broadest, most generic strapline ever' Agency: 'Erm...you sure about that?' Client: 'Yup' Agency: 'Well you must have some idea of who you want to target' Client: 'All humans' Agency: 'Say no more' Client: 'Thanks' Agency: 'Nailed it' Talk Talk - For Everyone

A modern-day conundrum: 'double jabbed' - to hyphenate or not to hyphenate.

What's happened to creativity? thatwritingchap.com/audi-waf…

I have a cold. A bog standard cold. Remember those? I'm so retro. So 2019.

I should've posted this on Friday. I didn't. I'm sure this will piss some people off. It's supposed to. I'm also sure it's ill-advised to post such personal opinions on my freelance site - oh well... Men - we must do better... thatwritingchap.com/men-we-m… #SarahEverard #SabinaNessa

Learning a new language... sort of. New client, new lingo. thatwritingchap.com/learning… #copywriting #content #words #phrases #industryterms #commonparlance

That new @Dominos_UK yodelling ad - class. thatwritingchap.com/the-best… #DominosPizza #TVadvert #abovetheline #yodelling #copy #Euro2020

Attacking a brief - what's your approach? thatwritingchap.com/attackin… #briefs #advertising #marketing #copywriting #artdirection #design #concepts

I'm one of those grandchildren. One of those proud grandchildren. Grandma Betty will be 100 years young on 9th June. Follow the master of mirth @BettysBants and she'll give give you a lemon sherbet. RT and she may even throw in a square of Dairy Milk 😊

I don't normally do personal tweets, but to celebrate her 100th birthday, my dear old Grandma, Betty, is telling 100 jokes by the big day - 9th June. I'm biased, but I think her delivery is spot on. Follow @BettysBants for a giggle. RT for lemon sherbets and Dairy Milk 😄

Content works. Ty Coch Inn, Wales - third best beach bar in the world. thatwritingchap.com/content-… #content #beachbar #Wales #TyCochInn #Snowdonia

Useless phrases. grrrx10.blogspot.com/2021/05…

When the art direction doesn't quite work... I couldn't be arsed to read this.

Clever. Subtle.

No one reads ads any more: getting noticed - difficult. thatwritingchap.com/cutting-… #copy #copywriting #messaging #headlines #puns #longcopy

Tesco - in a bit of a muddle. thatwritingchap.com/tardy-te… #Tesco #supermarkets #brands #positioning

Britain - a little bit 'meh'. grrrx10.blogspot.com/2021/05…

Ben Kingsley's fallen on hard times.

Some stellar @OneMinuteBriefs entries today already. Well played #OMBLES

Oh look, that rare beast - a long copy ad. And what a great bit of work it is too. Well played Guinness.