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Find your favorite brand, fall for a new designer, and shop the labels shaping what’s next.

Los Angeles, CA
Joined October 2011
Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)Photo by The Cool Hour (@TheCoolHour)
GIA BORGHINI is for the shoe-first dresser. Italian craftsmanship, pronounced heels, and sharp lines give familiar clothes more attitude. 🔗 thecoolhour.com/gia-borghini…
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Brunello Cucinelli Spring 2027 brings an unexpected twist to crochet, using raffia and cane webbing for jackets and skirts alongside relaxed denim and utility-inspired separates. 🔗 thecoolhour.com/brunello-cuc…
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Wales Bonner is giving adidas a serious luxury upgrade for FW26. Croc-stamped sneakers, a leather blouson and pinstripe track sets arrive October 29. 🔗 thecoolhour.com/adidas-origi…
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Bridal dressing with a little Victorian romance. For Love & Lemons Fall 2026 brings together corseted gowns, antique-inspired lace, trailing bows and embellished minis for every part of the wedding weekend. 🔗 thecoolhour.com/for-love-and…
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FABIENNE CHAPOT gives wardrobe fatigue a colorful answer. Vintage print references, hand-drawn patterns, and feminine dresses make this Amsterdam label worth knowing. 🔗 thecoolhour.com/fabienne-cha…
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A trench, a statement belt, a reason to stop treating outerwear as an afterthought. 🔗 thecoolhour.com/feeling-unin…
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Onitsuka Tiger Spring 2027 takes a detour through vintage sportswear, Western fringe and candy-colored Honda biker jackets. Add tiger-striped loafers, and suddenly matching everything feels a little less interesting. 🔗 thecoolhour.com/onitsuka-tig…
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Guizio is swapping night-out looks for winter layers. With Love brings shawl cardigans, cable-knit minis and a faux-fur jacket into the mix. 🔗 thecoolhour.com/guizio-with-…
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Bella Venice is doing slow mornings in baby pink, navy and chocolate brown. California Cozy adds waffle-knit tops, matching sets and playful prints. 🔗 thecoolhour.com/bella-venice…
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Vampy makeup is the Halloween look you'll wear all year 🔗 thecoolhour.com/vampy-makeup…
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Dr. Martens Brings Chloë Sevigny, Cherry Red Leather and Plenty of Personality Into Fall 🔗 thecoolhour.com/chloe-sevign…
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MM6 Maison Margiela Spring 2027 gives familiar clothes some unfamiliar jobs. Shirts move to the hips, skirts become dresses and Havaianas grow an extra toe, with cotton suits and leather coats keeping the wardrobe wearable between experiments. 🔗 thecoolhour.com/mm6-maison-m…
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Your weekend outfit could use a little garden influence. COMMXN COMMXN brings utility details and playful color to GARDEN ESCAPE 🔗 thecoolhour.com/commxn-commx…
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Emporio Armani Spring 2027 leaves the creases in. Crumpled suits, distressed denim, subtle tie-dye and salt-inspired crystals give “Traces of Time” a worn-in charm that makes polished dressing feel a little less precious. 🔗 thecoolhour.com/emporio-arma…
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The difference between a good pair of jeans and a great one? Sometimes it's two inches. Ksubi's Signature Denim Edit revisits Soho, Soho Lo, Empire, Pin Up and Low Rider with new length options. 🔗 thecoolhour.com/ksubi-womens…
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Chocolate brown and sienna orange are autumn favorites, but royal purple is making a compelling case for a place in your wardrobe. From cozy knits to tailored separates and statement outerwear, the shade is surprisingly versatile. Discover 10 ways to wear the purple color trend this fall. 🔗 thecoolhour.com/10-ways-to-w…
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Jil Sander x PUMA AW26 is a tracksuit situation now. Simone Bellotti dresses the T7 in navy wool and gives the Speedcat and Suede a leather refresh. 🔗 thecoolhour.com/puma-jil-san…
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Marine Serre takes "The Grace of Time" into nature for FW26, pairing second-skin jersey, sheer fabrics and flowing silhouettes with the four elements. 🔗 thecoolhour.com/marine-serre…
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Hailey Bieber’s latest makeup look is giving everyone a reason to revisit pink blush. After appearing on French talk show Quotidien, her glowing complexion, rosy cheeks, and softly defined eyes became an instant beauty talking point. See how to recreate her French show glow. 🔗 thecoolhour.com/hailey-biebe…
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Suede pants + mohair sweater + ankle boots. Consider your fall outfit sorted. 🔗 thecoolhour.com/how-to-pull-…
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