Ecom Daddy

Everybody thinks they need a brand before they can make money. Here’s a store doing $11.4K a day that doesn’t have one that I found through TrendTrack. Mark & Sarah Vancouver. Launched in May. The storefront photo, the smiling couple, the 15th anniversary sale. None of it is real. It’s a Dutch store on the Impulse theme, registered May 21, 2026. Zero active Meta ads. Not one creative in rotation. $341.4K in estimated sales. 313+ units this month. 658 products in a feed, and that’s the entire business. The part people miss: On Meta you need a brand because the buyer wasn’t looking for you. On Google they were already searching, so all you need is to be in the results. No founder story. No UGC. No audience. Just a catalog sitting in front of people who already typed the product into the search bar. Five months old and outearning accounts that have been building a brand for three years. Kind regards Ecom Daddy

Here's the search I'd use to build a Google competitor list around stores showing $10K+ in estimated daily sales: Open @winninghunt and go to Stores Under Shopify Apps, select Mulwi | 200+ Shopping Feeds Mulwi supports Google Shopping feeds, making it a useful starting point for finding stores to investigate Now set: - Visitor Country: Among → United States - Monthly visits: 50K–100K - Monthly revenue: $100K–$5M - Product count: 50–200 (Among) matters here It includes stores with US visitors even when another country is their largest market Veloforte is one example The UK accounts for roughly 56% of its visitors The US accounts for around 22% Its Stores result shows approximately $19K in estimated daily revenue and 67 products Open Store info to check the traffic: 71.7K estimated September visits +49.9% versus August +64.9% over three months $390K–$650K estimated 30-day revenue Both traffic windows are positive, so the latest increase sits above an earlier baseline Then open Google Ads The overview shows 77 indexed ad records, with 2 currently live Both live records are Display ads Check who placed each ad and where the click goes before treating it as one of the brand’s own campaigns Now compare Veloforte's energy bars, chews and gels Look at the titles, ingredients, pack sizes, prices and product pages Check which products appear in the indexed ads and how those ads present the offer Then validate search demand and your own sourcing costs before adding anything to Merchant Center Finish with five products to investigate and a clear reason for each. Kind regards Ecom Daddy

You DON'T have to limit yourself to Google for your product research. You could literally find products that are ripping on Meta, $10K-$20K a day products, and bring them over to your Google store. The demand is literally HERE. You can literally go onto Brandsearch and just set the niche to whatever you like and put the estimated revenue to $100K/month You'll literally see products that are PRINTING this Q4 every single day. These products may be ripping on Meta but that means that there is a big, unfulfilled demand, on Google. These are quite literally the EASIEST products to capitalize on on your Google store Most are literally too blind and uncreative to see these product research methods. Hence why I share them for free. Kind regards & happy scaling Ecom Daddy

Everybody takes MONTHS to get their Google store off the ground. And I'm not talking about 2/3 months but literally 7 whole months before they start their first bit of profit. And the reason for this is because EVERYONE does their product research wrong… And with Winning Hunter you could literally get 4 months of competitor research down to only 1H a week. This is how I do it using Winning Hunter: Follow 5 relevant Google advertisers inside WinningHunter. Open Brand Tracker → Activity Choose: •⁠ ⁠View: Timeline •⁠ ⁠Activity: Google •⁠ ⁠Date range: October 14–20 •⁠ ⁠Brands: All brands Now inspect what those brands launched One example showing right now: Dr. Squatch launched 3 Google ads on October 16, then 11 on October 17 Open each batch Write down the products, offers and destination pages Then group the variations. Eleven ads might contain several versions of the same product or message Finish with 3 specific research briefs: The product worth investigating The buying reason being tested The page supporting the offer Now you have something concrete to check against suppliers, search demand and your margins Run this every Monday Your competitor research gets considerably more useful when you can explain what changed since last week.

Everybody is obsessed with finding the next winning product. Here’s a store doing 1.69M visits a month that isn’t selling one. Harper & Wells. US apparel. No winning product. No hero SKU. No one-product funnel. They’re running 50 Google ads across an entire catalog and letting the auction decide which item wins that week. Zero active Meta ads. Not a single creative in rotation. Traffic up 14% this month while most stores are still waiting on their test results. The part people miss: When you run one product, you need it to be right. When you run a catalog, you only need to be present. Cardigans sell in October. Coats sell in November. Dresses sell in December. Same store, same feed, no relaunch, no new angle, no new creative. The product rotates itself and you just keep listing. That’s the whole model, and it’s the reason these stores never show up in anybody’s ad library.

You could quite literally import thousands of Temu products to your Google store, double the budget every two days and start doing $20K days and touch your store once a week.

How to find $10K products using these Winning Hunter settings: First, set store traffic to 400k+ monthly visits 1) Products brands keep advertising - Active - Image - Shopping - Evergreen 30+ - USA 2) Video angles brands keep running - Active - Video - YouTube - Evergreen 30+ - USA 3) Words brands keep paying to appear for - Active - Text - Search - Evergreen 30+ - USA And you'd probably ask yourself why these settings are good... - Shopping shows you the inventory - YouTube shows you how they sell it - Search shows you how they frame the demand Run all 3 before adding another 50 random products to your store. Ain't that complicated. Kind regards Ecom Daddy

how to find what Google stores kept advertising and what they just started testing: open @winninghunt and switch to Google Ads set: status: active format: image platform: shopping days running: evergreen 30+ country: the market you sell in save the advertisers repeatedly pushing the same products now change only the days running filter to just started 0–7 evergreen shows you what survived just started shows you what the same market is testing next do both searches every single week ain’t that complicated