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"My FB ads are dying. AI made 50 versions of my last winner nothing worked" Agentic video editing won't save you. You'll just make trash faster If you can't spot a good ad, AI can't either Here's how we scale brands to $100k/day WITHOUT AI slop in 2026:

Ecom bros will make millions and still not visit their suppliers ⠀ When it's literally your competitive advantage ⠀ Was in Shenzhen two weeks ago doing R&D ⠀ If you're doing $100k+/mo it's already worth visiting your supplier in person ⠀ Chinese culture values relationships. ⠀ So... ⠀ Always bring gifts, and make it something local to your country. Don't go to China and buy them some Chinese thing lol. ⠀ For the dudes, tea, liquor or cigarettes are the go-to. For women, snacks are really good. ⠀ And don't just gift the owner. Bring something for the production manager and the engineers working on your order too. ⠀ Then actually build the relationship, because that's a whole separate thing from the negotiation. Go out with them, eat with them, ask how their family's doing. Don't discuss business first. ⠀ Learning Chinese obviously helps. ⠀ When it's time for the actual negotiation, come prepared with a forecast. ⠀ Not some BS "my store is new but I'm going to do $100k days this year for sure" forecast. What you've actually done, and where it's trending. ⠀ Project out what you're going to do from there and sell them the vision behind it. That helps you get a lot better terms. ⠀ One dinner with your supplier could get you: ⠀ 20-30% better rates Net 30 payment terms Priority during shortages ⠀ That's how you outspend competitors in Q4. ⠀ Some people say Chinese manufacturers don't care. That's just cause they don't believe YOU. Either your numbers are sh*t, or you're trying to weasel them into a deal that doesn't make sense. ⠀ A guy in Evolve who's done $30M months told our St Tropez mastermind: factories are great at making product and terrible at marketing. What they want is security. ⠀ The whole goal is understanding what their risk level is, and then adjusting around it. ⠀ So if you need to go from net 60 to net 90, maybe they earn a bit more margin, but you get to extend your credit line. ⠀ One of our Evolve members got 20% deposit, 10% when the goods were ready, and the last 70% paid 120 days after they left port. The premium was 4%. Way cheaper than revenue-based financing. ⠀ The guys doing $1M/day aren't just making more ads. They have supply chains that let them outspend everyone else. ⠀ Meanwhile most of DTC Twitter is a circle jerk on how to do better marketing 🤷‍♂️ ⠀ Few.

I went from a broke gaming addict to helping 61 Ecom brands hit their first $100k/day. ⠀ But growing up I was average at everything. ⠀ School, sports, you name it. ⠀ Never thought getting rich was possible for a kid like me. ⠀ Then I saw a YouTube video of a kid making $1M online at 17. ⠀ Figured if I made even 10% of that, I'd already be a top 5% earner in my country. ⠀ So I went all in on dropshipping, but I only had $500 and didn't have the cashflow to keep going. ⠀ My dad gave me 3 months to make it work, or I needed to get a loan to go to a traditional university. Really didn't want that. ⠀ So I learned FB ads from a course. Spent a few weeks spamming Upwork proposals, cold DMing people, even applying for VA jobs. ⠀ Landed a media buying job at $4-5k/mth. I was making $400/mth selling vacuums for Dyson before that. ⠀ 10x'd my income at 18. Big money for a kid from Malaysia. ⠀ A year later I teamed up with Spencer. We thought we were hot sh*t. Our first client was spending a few thousand a day. Threw every strategy I had at it. ⠀ They fired us within weeks. My salary went from $4-5k a month down to $1-2k. ⠀ Took me 2 more years to figure out what I was missing. ⠀ My thing wasn't the media buying. It was creative strategy. Knowing what makes an ad actually sell. ⠀ Then that same client came back. This time I edited one video for them. It became a winning ad and we finally scaled them. ⠀ That's when I found my Zone of Genius. ⠀ The kid who was average at school, sports, everything finally found the one thing he was actually good at. ⠀ Since then that one skill has helped 61 brands hit their first $100k/day. We even scaled a brand to $800k/day on Black Friday. ⠀ If I'd never found it, I'd have burned years and a lot more money on a skill I wasn't built for. ⠀ Most people go their whole life without finding their Zone of Genius. ⠀ That's exactly what @ecomuniversity is for. Video editing, graphic design, creative strategy, media buying, content creation, with more coming. Find the one you're built for and go all in. ⠀ My partners @spencepawliw and @karlocreates have been locked in on this all year. ⠀ It just went live. Find your Zone of Genius 👇

A student of mine just had his best creative strategist leave to write TV shows for HBO... ⠀ He offered way more money to stay through Q4. He left anyways. ⠀ COOKED ⠀ Most of you can't find anyone good. The rest are done if their best guy leaves. ⠀ Here's how to fix both: ⠀ First, more money won't save you. ⠀ Been talking about this for years: vision and culture are why A-players want to work with your brand, and why they stay. This brand had both. It still wasn't enough to keep him. ⠀ You can't out-purpose someone chasing their dream. Sometimes their vision for themselves is just different from yours, and no amount of money changes that. ⠀ And sometimes it has nothing to do with you or your brand at all. ⠀ Grayson, our finance coach inside Evolve, used to run an agency with almost 200 employees. One of the best creative strategists he's ever had went to Thailand, got arrested, and was gone overnight. ⠀ Nothing to do with pay, culture or vision. @realDoseOfDee told the Ecom bros in Marrakesh his version: your star player goes to Ibiza for a weekend, finds the love of his life, and on Monday it's "Bro, I think I'm done." ⠀ If most of your creative runs through one person, you're not prepared for this AT ALL. ⠀ Dee's agency peaked at 126 people. He calls this key man risk. Buyers check for it in due diligence too, because a brand that dies when one guy leaves isn't worth much. ⠀ That's exactly where my student was. In his words: "we're really over-leveraged in this one person." ⠀ If they'd had someone working with or under him, losing him would've been a setback. Instead, it blew up their Q4. ⠀ So what do?? ⠀ Back up your people like you back up your BMs. ⠀ Most of you already have backup BMs ready in case Meta bans you, because losing your main one means you're done. ⠀ Your best creative strategist is the exact same risk. You just don't have a backup for them. ⠀ Go through every role in your business. If that person disappeared tomorrow, would things stall? ⠀ Start with yourself. Like Dee said: "the more you hold on, the more you become the key man that's at risk." ⠀ For everyone else, if the answer's yes, they need a backup. ⠀ Either someone already on your team who's cross-trained on the role and could cover at least 50% of it short term. Like your editor who knows how to write a brief, or your media buyer who knows what makes a winning ad. ⠀ Cross-training can go a long way. Francois in Evolve is running a $300k/day brand with his business partner. 6 months ago, that partner was his video editor. ⠀ Or, once you're past $1M/month, a second person doing the same job who's 80-90% as good, working under or alongside them. Like a junior strategist under your lead, or a second editor next to your best one. ⠀ That way when someone leaves, it sucks, but it's not the end of the world. ⠀ Bonus: when someone else can do the same job, nobody gets too comfortable, and nobody has leverage on you. ⠀ And if you're set up for it, someone leaving can actually turn into one of the best things that happens to your business. ⠀ We had a copywriter who wanted to write movies as well. So he left. ⠀ He was so good we thought it was over. Turned out to be the opposite. ⠀ If he hadn't left, we never would've found the person running our entire agency today. ⠀ At some point your best person is gonna leave. Make sure your business doesn't leave with them. ⠀ Tis the way of the chad scaler.

Bro just became the 60th person we've helped hit their first $100k day inside Evolve. Back in December he was doing about $600k/month. Just 10 months later, he chad scaled to $100k/day with his Ecom brand Here's what made it possible: 1) Found a second avatar and went WW ⠀ Past $100k/month, you're likely a better marketer than when you started. Which means you can start finding a few different core avatars instead of just one. He found another great desire/avatar besides his main winning one. ⠀ When you plateau on a core avatar and can't find new winners, you pivot and test a new one. Another guy in Evolve did exactly that. Found a totally different avatar for his product and went from under $500/day in spend to consistent $10k days off it. Ez monni Same with markets. His WW campaign runs in English, but his best markets get their own native-language storefronts and ads, with separate CBOs. 2) Influencer marketing freed up more spend ⠀ His own words: ''influencer marketing did very well for me and made it possible to spend a lot more'' Running ads with people who are famous in smaller markets like Sweden and Norway, sourced through a bunch of small, local agencies instead of one agency or platform. ⠀ Barely runs any volume in the US at all. 95%+ of revenue comes from everywhere else. How can you watch someone chad scale like this and not take action? ⠀ Few

Dropshippers run 30% off all year round. ⠀ Then November hits, they rename the exact same 30% "Black Friday Sale," and suddenly it prints. ⠀ Same product. Same 30%. The only thing that changed was the word on the banner. ⠀ So it was never the discount doing the selling. It was the moment. ⠀ Most of y'all see sales spike during a promo and assume the discount is what got people to buy. So you run sale after sale all year and train your customers to wait for the next one. ⠀ That's the Discount Trap. ⠀ Someone in our Discord admitted he'd been running a fake "sale ends midnight" every single day for months. When the sale "ends" every night and comes back every morning, it's not a sale anymore. It's just your price. ⠀ Another member A/B tested a countdown timer on his store. Conversion dropped 17%. Revenue per visitor dropped 23%. The rerun came back flat. ⠀ And a brand we worked with doing ~$150M a year was running a different sale almost every day. We told them to pick one offer and stop. Their next Black Friday was a record. ⠀ Here's what we do instead: ⠀ 1) Sell the moment, not the % ⠀ We did a $700k+ day with a humidifier brand. During their big sale we A/B tested the headline "Black Friday sale, save 30%" against "Clean air and no filters, big savings." ⠀ The benefit headline won. Same sale underneath. We ran it through Black Friday and it crushed. ⠀ 2) Turn last year's seasonal winners back on ⠀ One static spent $45k at a 2.36 ROAS in November 2023. By March it was spending $81. ⠀ We turned it back on the next November. It did another $13k in December at a 2.3. ⠀ Some ads aren't dead, they're just out of season. Pull last November's winners and relaunch them now. ⠀ 3) Launch before the date, not on it ⠀ NRF's survey last year: 67% of back-to-school shoppers had started buying by early July. Launch your back-to-school ads on Sept 1 and two-thirds of parents already started without you. ⠀ Same with Halloween. One jewelry brand we worked with did better on Halloween than on Black Friday. It's 11 days out. ⠀ Any toddler can slap 30% off a product page. The brands that win give people a reason to buy today. ⠀ Few.

AI made it easier than ever to scale to $100k/day in Ecom It also made it easier than ever to get copied back to $0 ⠀ In 2023 a breakthrough ad could run for a year. Now some die in 2-3 weeks. ⠀ Dudes are scaling to $100k/day with native image ads, then dying just as fast because AI makes them too easy to replicate. If the ad didn't take your brain to make, someone without a brain can make it too. ⠀ Even your factory can do it now. Chinese teams used to struggle with US marketing because of the language gap. AI closed it. There are Chinese teams doing 9 figs/year where nobody on the team speaks English. ⠀ One Evolve bro's own factory launched a US brand, ran his ads word for word with a different creator, and his CPA almost doubled. ⠀ And since most of you guys don't really have a moat yet, speed is the biggest edge you've got left. ⠀ The most common trait I see across the 59 brands that hit $100k/day inside Evolve: speed of execution. ⠀ Because scale comes quick once you unlock something. Could be a new angle, a format nobody is running yet, or an underserved avatar. ⠀ But if you don't double down, then quadruple down on it fast enough, it gets replicated and you might've just choked the biggest opportunity your brand will get. ⠀ To avoid that, you need to go into a "season of no" and ruthlessly say no to: ⠀ New brands New opportunities Going to events Hanging out with people Etc ⠀ Gulfam was stuck at $2k/day, then scaled to $160k/day in 30 days. Another Evolve bro went from $1k/day to $130k/day in a month. ⠀ Both found an unlock, went into a season of no and just trenched non-stop. ⠀ Speed only buys you time though. ⠀ A couple months after his $160k/day run, Gulfam had so many copycats he hired a VA just to file DMCAs. ⠀ Every window closes eventually. The copycats catch up, the format gets saturated, and whatever arbitrage you had dries up. ⠀ The brands that keep scaling after that are the ones who used that time to build something copycats can't touch. ⠀ We made an ad for a humidifier brand that ran for 2+ years. Shot for real, no AI, on a product with real R&D behind it. Good luck ripping that. ⠀ You think Grüns is scared of people copying their ads? Ofc not. Anyone can rip their ads or even their gummies, but they own "greens gummy" in the customer's head. ⠀ They exited to Unilever for $1.2B. That's what strong positioning does. ⠀ Tis the way of the chad scaler.

17 year old kid in Apex was stuck at $1M/month. Had no clue what to do next. ⠀ Then he found ONE hire that helped him take the brand to $30M/month. ⠀ Invested in a great creative strategist. Pitched him on becoming CMO with equity in the brand. Six months later he's running a creative team of 20-30. ⠀ Another guy in Apex was stuck at $2M/month and about to quit Ecom entirely. He hired one dude to revive his ads and run his creative team. That was the turnaround for him and he scaled to $30M/month as well. ⠀ Both guys skyrocketed off one hire. ⠀ Most Ecom bros think a job listing and paying $10K+ a month gets them a player like this. Then blame the talent pool when nobody good applies. ⠀ There's plenty of A-players out there. They just don't want to work with YOU. ⠀ And money alone won't keep them. Some of the kid's strategists were making close to six figures a month. Past a certain number, more cash stops moving people. ⠀ If you're just another dropshipping store, good luck competing with Comfrt or Grüns for the same person. ⠀ To get an A-player to actually want to work with you, pitch them what the kid pitched: a seat at the top and a piece of the brand. ⠀ Your brand needs to stand for something they actually want to help build. ⠀ Then make the equity unlock at revenue milestones. 2.5-5% is the usual range for a CMO-level hire. So they work like it's their own. ⠀ That's what turns a hire into an unlock. ⠀ Find your 1 dialed person. ⠀ Lock in.

Most ecom beginners would make more money if they stopped copying winners blindly. ⠀ We did exactly this. ⠀ Three years ago we thought we'd cracked creative strategy. We found Foreplay, saved every winning ad from other brands and recreated the formats. "3 reasons why." The same hook angles. ⠀ The humidifier brand we were scaling sat at $200k/month for six months. ⠀ Because we only copied what we could see. The format, the hook, the script. ⠀ What made those ads win was stuff you can't see. Who it spoke to. What they wanted. What they already believed. ⠀ One of our members who hit $100k/day on statics and advertorials put it best: format is just the delivery mechanism for the message. ⠀ So now every winner gets broken down by the fundamentals: - What avatar did it speak to? - What desire did it tap into? - Which awareness stage was the buyer at? (Problem aware? Solution aware?) - What belief did it shift? ⠀ Every loser gets the same breakdown. ⠀ Once we understood WHY our ads won, we could make more of them on purpose. That humidifier brand hit $100k/day a few months later, into BFCM. ⠀ Same story with Rafi in Evolve last year. He was ripping identity ads off Kalodata. They worked until they died, then he couldn't find a new winner for that avatar. He'd signed with a broker to sell the brand for $80k. ⠀ The fix wasn't a better format. It was a new avatar. He made 1 ad aimed straight at it. By day 3 it was spending $1k/day at 3 ROAS. The next month he did $505k. ⠀ And when you know why a winner works, losing it isn't the end. Robin just hit a €103k day 4.5 months into his supplement brand. He's not riding 2-3 winners. He stacks a ton of concepts on the same angle, across different formats, sub-avatars and emotions. ⠀ Learn from your losers as hard as your winners. That's how your hit rate goes up. ⠀ Few.

Helped 10 Ecom brands hit their first $100k/day last Q4 ⠀ 58 in total now ⠀ Ask Me Anything ⠀ FREE advice on what you can do with your Ecom brand to do the same this Q4 ⠀ Drop your Ecom questions in the comments

Just hosted an Evolve meetup in my home city, Kuala Lumpur ⠀ Announced it 6 days out 70 people showed up anyway 80% flew in, some all the way from Australia and Europe ⠀ Steve Tan interviewed me live on stage about going from a $5 Upwork gig to 9 figures in Ecom ⠀ Full interview dropping soon ⠀ After, 30 of us had a sold out private dinner + shisha overlooking the Twin Towers ⠀ We've now helped 58 brands hit their first $100k/day inside Evolve Y'all ain't ready for the generational Q4 run 🤭 ⠀ Lock in. ⠀ Feat @heystevetan

Tons of Ecom brands will tell you they have a "20% winning ad hit rate." Yet their revenue stays flat. You need more winners, so your team makes more ads. Some hit KPI. Some get spend. You think you're doing well. Revenue stays the same. Here's why that keeps happening:

Adam literally just showed you how to go from 6-figures in debt to $90k/day with Ecom:

He was stuck below $10K/day for 3 years Then scaled to $250K/day with his Ecom fashion brand ⠀ All while being only 23 and running 7 businesses on the side. ⠀ We sat down with @elfilosofooooo in St. Tropez to ask how he did it. ⠀ Here are the 7 lessons he shared:

Me at 18: • Making $400/month • Selling vacuums for Dyson • Watching free dropshipping videos ⠀ Me at 24: • Generated 9 figs in Ecom revenue • Helped 52 Ecom brands hit their first $100K/day • Biggest Ecom community on Skool ⠀ My first dollar online was through a $5 gig on Upwork. (Got 5 stars btw 😎) ⠀ Back then I was broke and trying everything. Random Upwork gigs, VA jobs, even cold DMing people, just to get out the trenches. ⠀ I either had to figure it out or get a loan to go to college (which I didn't want to). ⠀ After going through countless FB dropshipping guru videos on YT, I stumbled upon the GOAT Nick Shack. Went through his program and used everything in there to land my first job online as a media buyer making $4-5K/mth. ⠀ 10x'd my income at 18. Big money for a kid from Malaysia. ⠀ After a year of doing that, my biz partner @spencepawliw pitched me on working with him instead. We thought we were hot shit. ⠀ Turns out our first client fired us within weeks, because we sucked balls :P ⠀ My salary went from $4-5K a month down to $1-2K because there weren't many clients. Stuck around anyway. Not sure why I did it tbh, just believed in Spencer. ⠀ Fast forward to now and it's honestly wild. ⠀ Crazy part is I'm just a regular 24-year-old kid who figured out how to market. Most of yall would call me an unc now. ⠀ Wasn't even good at Ecom when I started. Straight up sucked at it for a few years. ⠀ Just put my head down, kept clicking buttons and seeing what worked, until it clicked. Still figuring it out the same way today, just at a bigger scale. ⠀ If a scrawny kid taking $5 gigs to get by could turn it into something that lasts, so can you. ⠀ Chase the constant small wins. That's how your first $5 turns into many millions. Few