Mike Lever

Check out the latest article in my newsletter: What if FAB selling is not so fab after all? linkedin.com/pulse/what-fab-… via @LinkedIn

In April's edition of "Your Brain Sells", we take a good look at selling Feature Advantages & Benefits (FAB). If you're using FAB to sell, or advocate FAB, then this one is for you. linkedin.com/newsletters/710…

Bit of browsing on the Radio 3 site at 11:45pm, adding Nocturnes in B flat minor and E flat to my basket. Better half asked what I was doing. Told them... Late night Chopin... I'll throw myself out. @IMcMillan

The (un)helpful brain... brain: I see you set your alarm for 1 hour earlier than usual me: yep, got an early train to catch brain: morning! me: what the... it's 90 minutes before I need to get up brain: surprise! #brain #truestory

Every sale ever made. This graphic shows what's behind every sale ever made. You can see how easy it is. There's a "now" and a "new" state. These states could be financial, emotional, geographic, spiritual, etc... Person/business at the "now" either w…lnkd.in/ePZfjfrs

From a conversation today with Alejandro Dearsley... If you're a fan of The Big Bang Theory, you'll have probably heard references to Schrödinger's cat. Schrödinger's cat is a thought experiment where the cat is both alive and dead, until it is observed…lnkd.in/e5zvG36N

Great opportunity lnkd.in/eMbmwvzD

Looking forward to today's sales training. We'll get into every sale ever made, and what the brain is up to. When you understand this, so much falls into place. #brain #sales #training

Subject lines for cold emails. The ones that pique your curiosity, making you open, rather than delete. Most recent one that I received was, "The one sentence email". I opened it, only to see two sentences, so I hit delete. Which is a shame, because t…lnkd.in/ejwbCHYR

For Sellers, Sales Leaders, and Heads of Training. Amos Tversky and Daniel Kahneman introduced the term 'cognitive bias' in the 1970s. Cognitive bias is our consistent but imperfect way of responding to judgment and decision problems. Consistent, but i…lnkd.in/eFVncybx

Mortgage Advisers have been busy this year, and especially so over the last few months. As one of the first to have passed CeMAP back in 1998, I understand what it takes to do the job. The list in the image, below, is the absolute minimum that's needed,…lnkd.in/eg5-KAjh

Great view from the board room. All ready for the post-lunch session. #brain #sales #training that works lnkd.in/ec7t_tHy

Always good to be working with clients in London. Part 2 today of the neuroeconomics-based sales programme. Great successes already reported from last week's session. Today, we'll explore the gateway to human decision-making, rapport, and how it can be…lnkd.in/esbUbt3v

It's a regular view from the train, and I never tire of it. Heading back to Durham after another great day spent with the inspirational entrepreneurs at Northumbria University Hope you're having a great day wherever you are and whatever you're doing.…lnkd.in/ejEPX9Ri

It's a regular view from the train, and I never tire of it. Heading back to Durham after another great day spent with the inspirational entrepreneurs at Northumbria University Hope you're having a great day wherever you are and whatever you're doing.…lnkd.in/eFRekdAH

Selling is easy; people are complex. Want proof? Let's look at one of the many complexities that humans bring to sales. It's best summed up by this statement, made by a senior salesperson in the last 10 days: "...if it were me, and the seller said X, t…lnkd.in/eC9EPNYk

Couple of points on this: what odds did they have? how ironic that the bet had been forgotten about! Interesting, nonetheless. What would Pascal have said? #brain #consciousness #philosophy #neuroscience lnkd.in/et4ynGmh

I know the law. When you're on a train that's bound for London, you have to post a selfie. I'm changing at York for Leeds, but the by-laws don't cover this... Today's the first delivery of a 6-week programme on Advanced Sales Strategies. We'll be worki…lnkd.in/etAbtian

Do you lead a team of Mortgage Advisors? This one is for you... It's the development that unlocks Advisors' potential. I wish I'd had this, especially post-CeMAP. Who'll thank you for it? 👏 Your team 😍 Your customers 😐 Your compliance manager 🤩…lnkd.in/epWqkZxw

If you're ready to challenge your perspective on sales, keep reading. Selling is easy. There, I said it. At its core, selling is about moving the customer from their current state ("now") to a new state ("new"). It's a simple concept that applies to e…lnkd.in/emptaev6