📈Metrics that Matter, Growth that Scales 🤝 Agency specializing in Paid Advertising Growth 💎 $100M annual ad spend
Joined March 2022
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Most lead gen businesses are one algorithm update away from a very bad quarter.
Google captures demand that already exists.
It is bottom of funnel, high intent, and it does not scale, because it cannot create new demand.
Scale comes from the channels that build demand.
Meta, creative diversification, and an offer that carries across every placement.
Google stays in the mix as the capture layer. It stops being the whole plan.
The real question is not who runs your Google ads.
It is what your whole growth system looks like after the click.
Stop looking for a better Google agency. Start looking at the system.
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Every ad platform hands you numbers. Turning them into better creative is the part most teams skip.
We built a machine that ranks creative by efficiency, flags what to test next, and breaks down the copy that’s winning.
Creative Diversification, driven by data not gut feel.
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We don’t guess which ads work. We put spend behind the proof.
Every winning ad eventually fatigues. Most teams react by guessing at the next one. We run Creative Diversification instead: test across concepts, read what the data actually proves, then move spend behind the performers.
That is the difference between burning budget and scaling it.
Book a Call and find out what is really driving your revenue.
#CreativeStrategy #PerformanceMarketing #MetaAds #GrowthMarketing #DTC #Shorts #B2B #B2C #Andromeda #MetaAds
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The Ad Lab Live! - with John Moran & Ralph Burns nitter.gq/i/broadcasts/1rGmqpnYd…
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You can be your own biggest competitor and never know it.
We sat down with a new client and found exactly that.
Every location was running its own ads, into the same audience, at the same time.
So they were bidding against each other and driving up their own costs.
Nobody planned it. It just happens when every location runs its own account.
We showed them where it was leaking. It's already saved them hundreds of thousands.
Watch what we found
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The Ad Lab Live! - with John Moran & Ralph Burns nitter.gq/i/broadcasts/1qxvvedvX…
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The Ad Lab Live! - with John Moran & Ralph Burns nitter.gq/i/broadcasts/1mGPaZBNL…
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Winning creative of the week.
Most water-bottle ads are the same ad. Ounces, insulation hours, leakproof lid, product on white.
This one didn't name a single feature.
It told the story of kintsugi, the Japanese art of repairing broken pottery with gold, where the cracks become the most beautiful part. "Find strength in brokenness."
A bottle, sold as a small piece of meaning.
60 purchases. 2.24% click-through, one of this account's best.
And the win wasn't a prettier photo. It was the read: knowing this audience had tuned out feature lists and would lean into something that made them feel.
Making that call, and being right, is what a Creative Strategist does.
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Behind every result we post, there's a team you never see.
Here's what clients actually say about two of them, Kobi and JJ, the people who keep our data accurate:
"Someone I can trust 100,000%."
"Always available, efficient, the real deal."
"Someone we can rely on, no matter how urgent."
And the one that says it best:
"Even a great strategy can be crippled by broken data. Thank you both."
That's the truth of this work. The sharpest strategy in the world falls apart on bad data. Kobi and JJ make sure ours never does.
Not the flashiest job. Just the one everything else stands on.
Thank you, both.
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Looks like an ordinary morning.
But this is where a lot of the real work happens.
This is one of our Growth Strategists, Miranda, figuring out what's working and where the next dollar should go.
Not loud... just the work behind the growth.
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"How much should we spend on Google?" might be the most expensive question in marketing.
It feels productive, but it's a dead end.
That's NOT a strategy. It's picking a channel because someone said it works.
No bid setting, no campaign type, no ROAS target fixes that.
The problem was never the tactic.
It's that the system underneath it was never built to grow.
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Our Data Suite found $2.3M in delayed revenue.
A body sculpting brand spending $500K a month did the thing most brands are scared to: put 10% into pure awareness.
On platform, it looked like wasted money. But that awareness was driving people to a free Botox offer, and once they were in the office, the team was closing $10K to $15K procedures.
None of it traced back to the ad. Our Data Suite connected the dots and surfaced $2.3M of it.
The awareness spend wasn't a cost. It was the engine.
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One number decides if you're actually winning: Marketing Efficiency Ratio.
Not ROAS. Not last-click.
Total revenue vs total spend, every channel stitched together.
Miss it and you're flying blind.
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Your next few million isn't in a bigger ad budget. 💸
A premium D2C brand thought they were tapped out. Revenue sliding, nCAC climbing from $68 to $117.
They were being out-managed by their own ad platform.
So we cut ad spend 33%, concentrated the budget on the hero product, and rebuilt the creative.
The result:
📈 $5.6M → $36.9M in revenue
🧲 New customers up 760%
📉 nCAC down from $117 to $70
Full case study: tiereleven.com/resources/cas…
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